Made: By People

An approach note for the next million Made customers.

Transcript

1. Look at what we {The team humbly apologizes for this slide... and the rest of this presentation}
2. “Communications tools don't get socially interesting until they get technologically boring.” - CLAY SHIRKY Made for
3. E-Commerce is hard. Our objective: Drop your customer acquisition costs. To the ground! Customers become loyalists become evangelists. Made for
4. Letʼs talk resurgence. Made for
5. Thatʼs OK. Underdogs Made for
6. are very, very cool. Made for
7. What makes them cool? Made for
8. Theyʼre human. Made for
9. Which means they have stories. Made for
10. Whatʼs our story? Made for
11. “We are what we buy” “We buy what we are” Made for
12. Made for
13. Made for
14. Made for
15. Made for
16. Made for
19. <Creative 1>
21. <Creative 1>
22. BOOM If boom is an impact metric, how do we trigger mass use of it? Made for
23. Made for
24. We create time/quantity limited sales that are tied to specific categories or states. Together, itʼs a SONIC BOOM.
25. Thanks.