Cracking the Store Queue

A concept for Jamba Juice

Transcript

1. Jamba Juice (there’s an app for that) Team 5 Friday 14 September 12
2. The Assignment } { Wait Time 5-20 minutes “Fix this” Friday 14 September 12
3. The Assignment “Also, we have to... I mean HAVE to have a Store Locator” Friday 14 September 12
4. Some Observations Observation#1 Observation#2 Observation#3 “A smoothie is not coffee” “User intent matters” “Customization exponentially increases time taken” Friday 14 September 12
5. What we shouldn’t do We hereby declare not to: 1. Increase queue times 2. Complicate buying 3. Assume a digital eco-system 4. Let technology get in the way of magical, obvious interaction. Friday 14 September 12
6. Our Constraints/Observations “Solve the problem halfway through the queue” Friday 14 September 12
7. Our Constraints/Observations = {9001} “Provide the basis for customer analytics” Friday 14 September 12
8. Our Constraints/Observations Strawberry Surf Rider strawberries, peaches, lemonade, lime sherbet Pomegranate Pick- Me-Up pomegranate juice, mixed berry juice, strawberries, blueberries, raspberry sherbet Strawberry Surf Rider strawberries, peaches, lemonade, lime sherbet Pomegranate Pick-Me-Up pomegranate juice, mixed berry juice, strawberries, blueberries, raspberry sherbet “Build a mobile friendly menu” Friday 14 September 12
9. How Modern Mobile Interfaces (mostly) Work Friday 14 September 12
10. Instead... http://static.cliktraks.com/JambaApp.mp4 Video Demo: Friday 14 September 12
11. The Store Locator Are you at a Jamba Juice outlet? yes! no! The Store Locator is not important The Store Locator is crucial Friday 14 September 12
12. The Store Locator Friday 14 September 12
13. The Future Delivery, While you Wait, Integration Friday 14 September 12
14. Thanks! A presentation by Team 5 Friday 14 September 12