Best digital marketing course in dehradun

best digital marketing course in dehradun.

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1. DISTON INFOTEH PVT LTD contact@distoninfotech.com 3rd floor khurana tower, ballupur dehradun 7037441036 DISTON INSTITUTE Digital Marketing Course Module
2. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Diston Institute Training Division of Diston Infotech PVT LTD Mode of Course Online Course Offline Course  One To One Classes  Group Classes  Offline Course
3. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Course Benefits Job Oriented Training 100% Job Placement Assistance Job placement in 6+ Job profile Multiple Live projects with clients Meeting with clients Get your own business Website/Blog Become Freelancer Earn money online
4. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Experienced & Professional Experts 100% Practical Training Become Google & Hubspot Certified Flexible Timings Doubt resolution Sessions Personality Development Sessions Work with Latest Strategies 1569+ Profession 100% Placement Assistance
5. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Certificate After Course Google Certification of The Fundamentals of Digital Marketing Google Analytics Certificates Google Ads Certifications  Google Ads Display Certification  Google Ads Search Certification  Google Ads - Measurement Certification  Google Ads Video Certification  Google Ads Apps Certification  Shopping ads Certification Hubspot Email Marketing Certificate HubSpot CMS Certificate Diston Institute Course Certificate Intern Certificate from Diston Infotech PVT LTD*
6. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Major Course Training Module Website Designing SEO SMO SEM/PPC/Paid Campaign Affiliate Marketing Graphic Design (Photoshop) Video Editing Digital Marketing Tools Lead Genration
7. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Course Module in Details Concept of Marketing  What is marketing?  What is Digital Marketing?  Understanding the Process of Marketing  How Digital Marketing Wins Over Traditional Marketing?  Understanding the Process of Digital Marketing. o About Increasing Visibility. What is Visibility? Visibility Types. Visibility with Examples. o About Visitors Engagement. What is Engagement? The importance of Engagement. Engagement with Examples. o About Bringing Targeted Traffic. Inbound. Outbound. o About Conversion Leads. Conversion Types. Understanding the Process of Conversion. o About Retention. The importance of Retention.
8. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Keyword Research & Planning Introduction to Keywords  Types of Keywords.  Benefits of Keywords  How to use conversable keyword  Introduction to Google Keyword Planner Tool.  Use of Google Operators:  How to start with Keyword Planning Process?
9. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Search Engine Optimization (SEO) Basic of SEO What is SERP? What are Search Engines? How do they Work? On-Page Optimization. What are Primary, Secondary and Tertiary Keywords? How to Optimize Them? Understand Your Audience and Write. What is Keyword Stuffing? Internal Linking. How to Create Meta Tags? Verify Website Using Google Webmaster Tool. SiteMap Creation and Submission. The concept of Heading Tags. Image Optimization Process. URL Optimization. Difference Between 301,302 and Not Found. What is Robots File and It’s Creation? Use of Bold, Italic and Underline.
10. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Off-Page Optimization Introduction to Page Rank. What is Page Authority? What is Domain Authority? What is Link Juice? What are Backlinks? Dofollow Backlinks. Nofollow Backlinks. What is Link Popularity? Directory Submissions. Content marketing Importance. Blog Submission. Blog Commenting. Article Submission. Forum Submission. Press Release Submission. Competitors Link Analysis. SEO Tools Google Algorithms SEO Reporting Local Listing (SEO)
11. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com WordPress Key Wordpress Concepts Installation of wordpress Wordpress login How to post on Wordpress Adding links in wordpress Adding images Wordpress categories and Tags Wordpress Plugins How Install Plugins How Install Wordpress Theme
12. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com PPC ( Pay Per Click) Google Adwords (Overview) ▲ Understanding Search Results. ▲ Introduction to Google Adwords. ▲ Overview to Bing Ads. Detailed Account Overview ▲ Campaigns ▲ Adgroups. ▲ Ads. ▲ Keywords etc. Types of Advertising Campaign ▲ Search Networks. ▲ Display Networks. ▲ Shopping Ads. ▲ Video Ads. ▲ Universal App. Understanding - Google Adwords Algorithm. ▲ How does Google Ranks Ads in Auction? ▲ What is Quality Score? ▲ The Importance of Quality Score. ▲ What is CTR? ▲ The importance of CTR. ▲ Understand Bids.
13. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Creation of Your First Search Campaign. ▲ Types of Search Campaigns ▪ The difference between Standard and All Features. ▲ Campaign Level Setting. ▲ Use of Existing Campaigns.Target Your Location. ▲ Location Settings. ▲ Types of Location Targeting. Understand All Types of Bids Strategies. ▲ Manual ▲ Auto ▲ Advanced Strategies. ▲ Understanding Ad Extensions. ▲ Types of Ad Extensions. ▲ Setting Up Your 1st Ad Extension. ▲ What are Flexible Bid Strategies? ▲ Understand the Use of it. ▲ Creating AdGroups. ▲ Download Adgroups Using Tools. All About Keywords. ▲ Finding Relevant Keywords. ▲ How to Ads them in your Adgroup.Different Types. ▲ Broad Match ▲ Phrase Match ▲ Exact Match ▲ Modifiers keywords. ▲ Creating Ads.
14. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Tracking Performance and Conversions ▲ What is Conversion? ▲ It’s Importance. ▲ Setting up Conversion Tracking. ▲ Use the Code to Activate. ▲ Analyze the Performance. Optimize Search Campaigns ▲ How to increase Quality Score. ▲ How to Increase CTR. ▲ Use of Negative Keywords for Optimization. ▲ Evaluation Creating Display Campaign ▲ Types of Display Campaigns. ▲ Creating First Display Campaign. ▲ Making Campaign Level Settings. ▲ How Display Campaign is Differ than Search Campaigns. ▲ What is CPM? ▲ Advanced Settings. ▲ The importance of Ad-Scheduling. ▲ Ad-delivery Options. ▲ Creating multiple Adgroups. Different Types of Targeting. ▲ Demographic. ▲ Interest and Remarketing. ▲ Other Types. ▪ Keyword based. ▪ Topic-based. ▪ Placement based.
15. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com ▲ Finding Relevant Websites for Ads. ▲ Creating Text Ads. ▲ Creating Image / Banner Ads. ▲ Uploading Banner Ads ▲ Creating Ads From Ad Gallery. The concept of Re-marketing. ▲ What is Remarketing? ▲ Setting Up Remarketing Campaign. ▲ Creating Remarketing List. Creating Video Campaign ▲ Understand Video Marketing. ▲ Creating Your 1st Video Campaign. ▲ Types of Ads ▪ In Display Ads. ▪ Skippable Ads ▪ Non Skip Ads ▪ In-Stream Ads. ▪ Search Ads ▪ Related Ads ▪ Hover Ads ▪ Partners Websites. ▪ Creating Both Ads. ▪ Choose Different Targeting Methods.
16. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Content Marketing ▲ Introduction ▲ Objective of Content marketing ▲ Understanding Keyword Research ▲ Optimize Content for Search Engines ▲ Promoting Content to Increase Traffic, ▲ Engagement, and Sales.
17. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Google Analytics ▲ Introduction to Google Analytics ▲ Understanding Interface. ▲ How does Google Analytics Work? ▲ Setting up Your Account. ▲ Activate Analytics Using Code. ▲ Analyze Real-Time Traffic. ▲ Creating Your Dashboard. ▲ Creating Shortcuts. ▲ How to Compare Website Performance. Analyze Your Audience. ▪ Understand what Sessions are. ▪ Understand what Users are. ▪ Understand Bounce Rate ▪ Understand New Sessions. ▲ Know where they are coming from. ▲ Understand what they are doing on Your Website. ▲ Setup Goals.  Different Types of Goals. ▲ How to Setup Funnel in Goals. ▲ The importance of Funnel. ▲ Integrating AdWords in Analytics Account. ▲ Understanding Filters. ▲ Creating Reports.
18. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Social MediaOptimization(SMO) ▲ What is Social media Optimization? ▲ Benefits of SMO ▲ Key Concepts of SMO ▲ Techniques of SMO ▲ Different Social Media Platforms Facebook Marketing ▲ Understanding FB Marketing. ▲ Creating FB Page. ▲ Starting with Practical Sessions. Youtube Marketing ▲ Understanding Youtube Marketing. ▲ Creating Video Marketing. ▲ Starting with Practical Sessions. Instagram Marketing Twitter Marketing LinkedIn Marketing
19. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Social Media Marketing(SMM) ▲ What is Social media marketing? ▲ How is it Different than other forms of marketing? ▲ Different social media Platforms. Facebook Marketing ▲ Understanding FB Marketing. ▲ Creating FB Page. ▲ Starting with Practical Sessions. ▲ Learn to Grab Different Objective. Increasing Fans on fan Page. Increasing Reach of any Post. Fan Engagement. Lead Generation. Conversion ▲ How to Set up Conversion Tracking. Twitter Marketing ▲ Twitter Overview. ▲ Advertising on Twitter. ▲ Creating Your 1st Twitter Campaign.
20. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com EmailMarketing ▲ What is Email Marketing? ▲ How does Email work? ▲ Types of Email Marketing. Opt-in Bulk Emails ▲ Setting Up Emails Marketing Account. ▲ Platforms to Choose for Marketing. ▲ Setting Up Lists and WebForm. ▲ What is AutoResponder? ▲ Setting Up Autoresponders.
21. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Online Display Marketing ▲ Overview of Online Advertising. ▲ Types Of Advertising. ▲ Banner Ads. ▲ Pop Up and Pop Under Ads. ▲ In Text Ads ▲ In-Page Ads. ▲ In Video Ads ▲ In Image Ads. ▲ Creating Ads Using Display Advertising Tools.
22. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Video Marketing Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
23. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com MobileMarketing Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. ▲ Key mobile marketing concepts ▲ How it works ▲ Strategies ▲ Types of mobile marketing strategies ▲ Various forms of Mobile Marketing Mobile Apps ▲ Mobile optimised ▲ Sms content ▲ Sms Strategy ▲ Mobile Devices ▲ Implementation ▲ Marketing goals Mobile Paymen Text (SMS) Mobile Display Marketing Locatio n Based Mobile Marketing Mobile optimize dSites Mobile Coupon Mobile
24. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Ecommerce Marketing Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. This is one of best opportunity to start your business online. ▲ What is Ecommerce? ▲ Top Ecommerce Websites Around the World ▲ Ecommerce Scenario in India ▲ How to do SEO of an Ecommerce Website? ▲ Using Affiliate Marketing to Promote Your Ecommerce Business
25. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com LeadGeneration Lead generation describes the marketing process of stimulating and capturing interest in a product or service for thepurpose of developing sales. ▲ What are Leads? ▲ Why are Leads Important? ▲ What are Landing Pages? ▲ Why is landing page design important? ▲ Understanding thankyou page. ▲ Landing Pages vs Website. ▲ Properties of a Landing Page for Conversions. ▲ What is A/B testing? ▲ How to implement A/B Testing. ▲ Finalize a Page After Testing.
26. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Conversion Rate Optimization Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a Webpage.
27. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Google AdSense Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text,image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. ▲ What is Adsense? ▲ How to get Approved? ▲ Use Tricks to Getapproval. ▲ What to Avoid in Adsense? ▲ Adsense Interface.
28. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Blogging A blog is a website that consists of entries called posts that appear in reverse chronological order with the most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. ▲ What is Blogging ▲ How to create Blog ▲ Placing Adsense Ads on your blog. ▲ Blog Creation. ▲ Start Generating business.
29. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Affiliate Marketing Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product orservice. ▲ What is Affiliate Marketing? ▲ How People make Money withthis? ▲ What A-A-A Stands for? ▲ How to Start with Affiliate Marketing? ▲ Getting Approved is the 1st Step. ▲ Affiliate Networks Available. ▲ Top Affiliate Websites. ▲ Traffic Sources.
30. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Online Reputation Management Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites. How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities. ▲ What is ORM (Online Reputation Management) ▲ Why Do you Need it? ▲ Some Techniques to work With.
31. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Freelancing The Freelance Bidding module enables you how to get work from the freelance market. Whether you want to get projects online on the basis of SEO, content writing, PPC, SMM you will get all kind of work.
32. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Bidding Bidding is a process in which applicants are required to compete with other applicants for a job position that hasbeen posted by an employer or organization. ▲ Introduction to Freelancing Portals. ▲ Setting up your Account. ▲ How to Complete your Profile. ▲ How to Clear Tests. ▲ What is Bid ▲ Difference Between Free and Paid Accounts. ▲ Understanding Terms and Conditions. ▲ How to setup Portfolio. ▲ Identify Where no to Bid. ▲ Setting up your 1st Proposal.
33. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com Interview PreparationSessions
34. DISTON INSTITUTE 3rd floor khurana tower, ballupur dehradun contact@distoninstitute.com 7037441036 Course Module © 2024 Diston Institute www.distoninstitute.com “ OUR AIM IS TO PROVIDE HIGH QUALITY EDUCATION AND TO TRAIN AS MUCH STUDENT AS WE CAN. THANK YOU Diston Institute Address: 3rd floor khurana Tower, near A1 tower, Chakarata Rd, near Ballupur Chowk, Dehradun, Uttarakhand 248001. Phone: +91-7037441036 Website: www.distoninstitute.com