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Embracing Simplicity

Adam Silver
March 04, 2016

Embracing Simplicity

This talk is about ensuring that we add value to a product/experience by embracing the web and its conventions, and the amazing results we can get from just the most basic things - instead of jumping to complicated. In a Progressive Enhancement sense: what can we achieve with just the CORE, without jumping to the ENHANCEMENT?

Video: https://youtu.be/UlzG6-fI00g

Transcript: http://adamsilver.io/articles/embracing-simplicity/

Adam Silver

March 04, 2016

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  1. Embracing simplicity by Adam Silver

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  4. What might this look like?

  5. Obsessed with simplicity

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  8. It’s hard Simple is complicated Simple is simple People We

    love complicated
  9. Atul Gawande Professor of Surgery, Harvard Medical School

  10. Ignorance Technology Ineptitude Brakes – set Elevator trim – set

    Autopilot – disconnected 10-15 years training 4000 procedures, 6000 drugs ? Patient’s name Area of procedure Known allergies
  11. 47% That’s millions of people

  12. Seduced by complexity

  13. Contribution Effort in != value out

  14. Designer A spends an hour of their time making 5

    screens because they know they need to design 5 screens. They’re not trying to change the world, they achieve what they set out to do.
  15. Designer B takes an entire day to make one screen

    because they are obsessed with moving pixels, but they are stuck. They can’t let go.
  16. They end up doing less because of their own insecurities

    about their contribution. They create the same thing over and over, they end up with unfinished design(s) or they go right back to the beginning.
  17. Designer A understands that there’s no ‘perfect’.

  18. Designer B believes ‘perfection’ exists, their belief of perfect is

    jaded by their own inability to understand the solution to the problem. In some cases, they are making a solution for a non existent problem.
  19. Designer A thinks (differently).

  20. Designer B overthinks.

  21. Designer A’s contribution is greater because they think about the

  22. Designer B’s contribution is lower because they think about the

  23. Designer B is a blocker. To themselves (and the rest

    of their team). Designer B relies on what they know.
  24. Designer A relies on what they don’t know. Designer A

    releases early to learn. Then goes back to improve.
  25. Designer B releases late. They learn less because they believe

    they have perfected something, without testing.
  26. Designer A works with context.

  27. Designer B has no context.

  28. Designer A learns.

  29. Designer B thinks they don’t have to learn.

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  31. “Value only has a value when it’s value is valued”

    – Bryan Dyson, former CEO of Coca Cola
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  33. Checkout Step 1 Step 2 Step 3 Step 4

  34. Checkout Step 1

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  37. 2,000,000 #winning

  38. Technology

  39. Article <p>Article</p> Comments <p>Comment</p>

  40. “If had to choose between making something my problem and

    the user’s problem i’ll choose to make it mine every time” – Jeremy Keith, Web Developer
  41. What can we do with just the basics?

  42. Mobile first Small screen first Essential first Essential only

  43. “Everything should be made as simple as possible, but no

    simpler” – Albert Einstein, Theoretical Physicist
  44. Progressive Enhancement… ...isn’t a prescription ...it’s a strategy

  45. Iteration = momentum Emotion Small steps = small wins Small

    steps = big wins
  46. Thank you Keep in touch on Twitter @adambsilver