Loc8te_Investor_7.pdf

Transcript

1. NATHAN HILL-HAIMES FOUNDER / CEO Semantic Mobile Engagement | Right Message, Right Person, Right Time
2. PUSH engagement is not intelligent and often annoying... “i love playing Ziggurat but i always forget i have it on my phone on my bus commute” “i listen to tunein radio and doze off to sleep... I uninstalled because they annoy me with push at work?”
3. Mobile advertising is terribly irrelevant “why am i getting Tide ads on DrawSomething? my wife does the grocery shopping” “why are my mobile display ads performing really badly in comparison to my online display ads? “i am a mum aged 40 i have no interest and will never have any interest in Call of Duty so why does it keeps coming up on my phone?”
4. Team Chief Scientist Mark Tuttle CEO Nath Hill-Haimes Founder Managed Comms [PPC Mkting] Exited $15m Founder Infinicom [PPC Mkting]Exited $24m Duke; Harvard; Stanford Computer Science; very experienced big data story teller Matt Shultz Lead Developer [consulting] GIS; noSQL; geospatial software stack developer
5. Behavior Graph: deriving intention from time analysis of space
6. Influence Graph: predicting intention from clustering the behavior graph Home Gym Safeway Mall
7. ` We understand Intentions. We have built one of the world’s most intelligent behavior platforms. Openness to recommendations in terms of radius. User Behavior Graph Influence Graph Behavior Graph tracks an user’s travel pattern, interests, and intentions. Location recommendations based on interest graph. acceptable radius from user Sleep Lunch Time After Work
8. We are Loc8te. Right message, right person, right time.
9. smartPUSH ENGAGE Push users to re-engage with the app at the most appropriate time. ad (interstitial) revenues are always shared with developers. Mobile phones hold the key to unlocking customer intentions because they are always on and never more than a few feet away from the owner. Two products for timely & relevant engagement powered by the behavior graph smartPUSH REWARD premium rewards pushed to customers at the ideal time to maximize app monetization for developers We are always ON. Loc8te tracks and analyzes all 1440 minutes in one day. 365 days a year.
10. smartPUSH ENGAGE Enables developers to maximize engagement, and retarget users, by leveraging time, location & behavior. Reward users for visiting your app. Reward & incentivize your users when they are most likely to convert. smartPUSH REWARD per 1m installs 15 push ENGAGE per month 70 % open $ 2.85 CPM = $29, 925 / month per 1m installs 4 push REWARD per month 70 % open smartPUSH 2 % act on CPA $ 1 CPA = $56 000 / month
11. Developer Dashboard • reactivation - inactive users/ pushes/ opens • increase engagement - opens/ week • push throttle - how many pushes a week • push conversion - how many pushes opened • location insights - e.g. where is the app most used • message composer • ad wall enable/ disable
12. 24 month contract with United Sept 2012 March 2013 July 2013 10 000+ active users collecting over 1m locations a day Public iOS SDK free semantic pushENGAGE closed beta Target 10 Apps x1m users = 10m installs end of 2013 Rev-Shared: Semantic pushENGAGE launch 2013 Roadmap from app engagement to premium pushREWARDS We pay developers to pushENGAGE their users | displace existing push | gain smartADS inventory Dec 2013 Semantic pushREWARDS launch
13. smartPUSH is the most intelligent offering; better still its FREE! we are aiming to disrupt the market with the most intelligent product at zero cost creating a huge ad opportunity Highly Intelligent Low Intelligence Profit Center Cost Center
14. Bottom Up Market Sizing smartPUSH will turn the cost of PUSH into a profit line. We estimate the average developer will save $900/month. An average customer will push 15 times per month. Presenting an opportunity to sell 15 ad units at eCPM $2.85 We see 70% push notification open rate. This represents $29, 925/month of revenue per 1m users we recruit. Top Down Market Sizing 250m Smartphone Users in USA ( IDC ) Average User has 15 Apps on their Device ( Flurry ) On average app developers send 7 PUSH message per wk (Quora) 68% of apps are push enabled ( UrbanAirship ) 66% users enable push notification ( HeyCrowd ) eCPM  of  $2.85  =  $1.75Bn/annum  TAM
15. 0 5,000,000 10,000,000 15,000,000 20,000,000 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 25,436 323,663 647,325 970,988 1,294,650 1,618,313 1,941,975 2,265,638 2,589,300 2,912,963 3,236,625 3,560,288 283,333 1,500,000 3,000,000 4,500,000 6,000,000 7,500,000 9,000,000 10,500,000 12,000,000 13,500,000 15,000,000 16,500,000 Avge Monthly Users Qtrly Revenue Business Model Revenue Projections
16. What we’ve built... this has been built with $200,000 of the founder’s money.
17. Deal $750,000 investment to acquire the next 10m users to add 2 back end engineers to scale and to add a front end engineer to build version 2 of the dash and to integrate an ad exchange and to cover AWS costs pre-revenue
18. To arrange a presentation in person, please contact: NATHAN@LOC8TE.NET or call him on 415-248-6842 CONFIDENTIAL | 2013