EME_Marketing_Newsletter_2014-Q1.pdf

Transcript

1. ECCO Middle East Q1 2014 Marketing Newsletter
2. ECCO Turkey Marketing Activities February - March 2014
3. -  Escalator branding -  Sliding doors of 2 main entrances -  Foot prints with direction from the main entrances to ECCO -  Bridge branding -  40 A1 size displays inside the mall 1st ECCO store opening at Marmara Forum 7th March 2014
4. ECCO store opening at Forum Istanbul 14th March 2014 -  Escalator branding -  Sliding doors of 3 main entrances -  Foot prints with direction from the main entrances to ECCO -  A1 size displays in the front of entrances -  Bridge branding
5. Within first 10 days every 10th pair of shoes for free Consumer in-store promotion
6. ECCO Print media plan March 2014 11 ads in the biggest newspapers 6 ads in the leading magazines
7. ECCO Turkey PR results Q1 2014 13 PR clippings on newspapers 3 PR clippings on magazines 60 Online PR clippings Investments: USD 29,540 Total PR value: USD 146,720
8. Facebook : 1912 followers within first 2 weeks; 23,082 followers – after first 8 weeks Instagram – 162 followers ECCO Turkey Digital Activities March 2014 Local social media accounts are launched and Turkish version of ecco.com is implemented Turkish version of ecco.com was launched on 1st of April 2014. In first two weeks we got 1,680 unique visitors. 38,6% returned on the web site second time spending 5 min in average which is very high result (usually ECCO web visitors spend 1 – 2 min on ecco.com).
9. ECCO UAE February - March 2014
10. OOH activities in Dubai During February we executed bridge banner on the premium location on famous Sh. Zayed Road following by Dress Comfort banner during March.
11. Slippers campaign in UAE During March we executed a very strong & visible OOH campaign with objective to promote ECCO Slippers collection. In addition, slippers TV commercial was running in the 6 cinemas across UAE before the popular movie “300 rise of empire” in order to target Arabic speaking male audience. RESULTS: Average pairs sold per Week in UAE stores - 200. Sell thru - 30,7% as of 19 April 2014 Best selling style:
12. ECCO PR results in UAE Q1 2014 So far this quarter has been our most successful period in terms of PR in UAE. We have achieved amazing ROI and very qualitative PR coverage. 16 PR clippings on newspapers 34 PR clippings on magazines 44 Online PR clippings Investments: USD 9,000 Total PR value: USD 466,543 Umuma The Gulf Today Ahlan! Arabic Cars World Fairuz Mother, Baby & Child
13. ECCO KSA February - March 2014
14. Slippers campaign in KSA At the end of March we launched Slippers campaign in Kingdom of Saudi Arabia - running until end of April. In addition to the visible in-mall branding and activation of ECCO booth, we have also executed newspaper ads on the leading daily newspapers. RESULTS: 8% sell thru as of first week of May; Best selling style:
15. ECCO Iraq February - March 2014 Newspaper ad for Norouz
16. ECCO Kuwait February - March 2014
17. Slippers campaign in Kuwait Between March and April 2014, Slippers campaign was running also in Kuwait. To support slippers sales, 15 newspaper ads were published in the biggest daily media along with the strong proximity marketing campaign. RESULTS: 19% sell thru as of first week of May Best selling style: \
    
    
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    \ نﺎـــﻨـــﻔـــﻟا دﻮــــﻌــــﻳ ﺪــــﻳﺪــــﺟ ﻦـــــﻣ جﺮﺨﳌا ﻊﻣ ﻞﻤﻌﻠﻟ ﺮﻳﺪﺑ ﺪﻤﺣأ لﻼـــــﺧ ﻦـــــــﻣ ﻲــــﻠــــﻘــــﻨــــﻟا ﺪــــﻤــــﺤــــﻣ ،«ءﺎــــﺴــــﻧ ضاﺮـــــــــــﻣأ» ﻞـــﺴـــﻠـــﺴـــﻣ ﻦﻣ ﺔﻋﻮﻤﺠﻣ ﻪﻌﻣ مﺪــﻗ ﺎﻣﺪﻌﺑ قﻮﺳ» ﺎﻫزﺮﺑأ ﻦﻣ نﺎﻛ لﺎﻤﻋﻷا .هﺪﺒﻋ ﻲﻔﻴﻓ ﻊﻣ «رﺎﻀﺨﻟا اﺬﻫ» :«ياﺮـــﻟا» ـﻟ ﺮﻳﺪﺑ لﺎــﻗو ﻦــﻣ ﺮــــﻴــــﺜــــﻜــــﻟا ﻞــــﻤــــﺤــــﻳ ﻞــــﻤــــﻌــــﻟا ﻢﻬﺗ ﻲــﺘــﻟا ﻞــﻛﺎــﺸــﳌاو ﺎــﻳﺎــﻀــﻘــﻟا ﻪـــﻧا ﻻإ ،ﴼــــﻌــــﻣ ةأﺮـــــــــﳌاو ﻞــــﺟﺮــــﻟا تﺎــﻴــﺒــﻠــﺴــﻟا ﺾــﻌــﺑ ﻰــﻠــﻋ ﺰــﻛﺮــﻳ ﺎﻬﻘﻠﺘﺨﺗ ﻲــﺘــﻟا تﺎــﻴــﻛﻮــﻠــﺴــﻟاو ﻦــﻣ ﻪـــــــﻧأ ﻰـــــــﻟإ ﴼـــــﺘـــــﻓﻻ ،«ةأﺮـــــــــــــﳌا ﻢــﺘــﻳ ﻲــــﺘــــﻟا ةﺮـــﻴـــﺒـــﻜـــﻟا لﺎـــــﻤـــــﻋﻷا ﺎــﻤــﻛ ،مﺎــــــﻌــــــﻟا اﺬـــــــﻫ ﺎــــﻬــــﺟﺎــــﺘــــﻧإ ﺔــﻄــﻳﺮــﺨــﻟا ﻰــﻠــﻋ ﻊــــﺿو ﺪـــﻗ ﻪــــﻧأ ﺔﻋﻮﻤﺠﻣ ﻢــﻀــﻳو ﺔﻴﻧﺎﻀﻣﺮﻟا ﻢﻬﻨﻴﺑ ﻦﻣ ﲔﻧﺎﻨﻔﻟا ﻦﻣ ةﺮﻴﺒﻛ ﻦــﻳﺮــﺑﺎــﺻو نﺎــﺒــﻌــﺷ ﻰﻔﻄﺼﻣ .ﻲﻠﻏﺮﻓ ﺔﻳرﻮﺣو ﺎـــــﻣارﺪـــــﻟا» نأ ﺮــــﻳﺪــــﺑ ىأرو ﻢﻏﺮﻟﺎﺑ ﺮﻴﺨﺑ ﺖﻟاز ﺎﻣ ﺔﻳﺮﺼﳌا ،ﺎــﻬــﺑ ّ ﺮـــﻤـــﺗ ﻲـــﺘـــﻟا فوﺮـــﻈـــﻟا ﻦـــﻣ تارﻮـــﻄـــﺘـــﻟا ﻞــــﻛ ﺐــــﻛاﻮــــﺗ ﻲـــﻬـــﻓ اﺬﻫو ﺮﻴﺒﻛ ﻞﻜﺸﺑ ﺔﻜﺳﺎﻤﺘﻣو ضرأ ﻰﻠﻋ ﻒﻘﺗ ﺎﻬﻧأ ﻰﻟإ دﻮﻌﻳ ،«ﺔــــﻳﻮــــﻗ روﺬـــــــﺟ ﺎــــﻬــــﻟو ﺔـــﺒـــﻠـــﺻ نﺎﻜﻣﻹﺎﺑ نﺎــﻛ ﻪــﻧأ ﻰــﻟإ ﴼﺤﻤﻠﻣ ﻢﺘﻳ ﻲﺘﻟا لﺎﻤﻋﻷا دﺪﻋ ﺪﻳﺰﻳ نأ ﻪﻴﻠﻋ ﻮــﻫ ﺎــﻤــﻣ ﺮــﺜــﻛأ ﺎــﻬــﺟﺎــﺘــﻧإ .ةﺪﻴﺟ رﻮﻣﻷا ﻰﻘﺒﺗ ﻦﻜﻟ نﻵا ﻦﻋ ﺚﻳﺪﺤﻟا» نأ ﻰﻟإ رﺎﺷأو ﻲﺘﻟا مﻼــﻓﻷا ﺔﻴﻋﻮﻧو ﺎﻤﻨﻴﺴﻟا ،ﴼﻴﺤﺻ ﴽﺮﻣأ ﺲﻴﻟ نﻵا ضﺮﻌﺗ ﲔﺠﺘﻨﳌﺎﺑ ةدﺎـــــﺷﻹا ﺐــﺠــﺗ ﻞــﺑ ﻲﻓ نﻮﻠﻤﻌﻳ ﻦــﻳﺬــﻟا ﲔﻧﺎﻨﻔﻟاو ﺔﻠﺒﻘﳌا مﺎـــــﻳﻷاو ،ءاﻮـــــﺟﻷا هﺬـــﻫ ،لؤﺎــﻔــﺘــﻟا ﻦــﻣ ﺮﻴﺜﻜﻟا ﻞﻤﺤﺘﺳ بﺎـــﺘـــﻋأ ﻰـــﻠـــﻋ ﺎـــﻨـــﻧأ ﴼـــﺻﻮـــﺼـــﺧ .«ﻒﻴﺼﻟا ﻢﺳﻮﻣ \
    
    
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    \ ﺔـــﻠـــﺜـــﻤـــﳌاو ﺔــــﺑﺮــــﻄــــﳌا دﻮـــــﻌـــــﺗ ﴽدﺪــﺠــﻣ كﺮــﺘــﻟا ﺮــﻤــﻗ ﺔــﻳدﻮــﻌــﺴــﻟا ﺪــﻌــﺑ ﺔــــﻴــــ ّ ﻨــــﻔــــﻟا ﺔـــــﺣﺎـــــﺴـــــﻟا ﻰــــــــﻟإ ﺐـــﺒـــﺴـــﺑ ةﺮـــــﺘـــــﻔـــــﻟ ﺎــــــﻫدﺎــــــﻌــــــﺘــــــﺑا لﻼـــــﺧ ﻦـــــــﻣ ﻚـــــــــــﻟذو ،ﺎـــــﻬـــــﺿﺮـــــﻣ ﺞــــﻣﺎــــﻧﺮــــﺒــــﻟا ﻲــــــﻓ ﺎــــﻬــــﺘــــﻛرﺎــــﺸــــﻣ ياو» ﻲــﺠــﻴــﻠــﺨــﻟا يﺪـــﻴـــﻣﻮـــﻜـــﻟا جاﺮﺧإ ﻦﻣ ﺚﻟﺎﺜﻟا ﻪﺋﺰﺠﺑ «يﺎﻓ ﻲﻧﺎﻣأ ﻒﻴﻟﺄﺗو ،ﻲﻄﺸﻟا سوأ ،ﺢـــﻴـــﻠـــﻔـــﻟا ﻲــــﻣﺎــــﺳ ،ﻲـــﻤـــﻴـــﻠـــﺴـــﻟا نﺎــﻤــﻴــﻠــﺳو ،ﻲــــﺛرﺎــــﺤــــﻟا ﻦـــﺴـــﺣ حﺎﺠﻧ ﺪﻌﺑ ﴼﺻﻮﺼﺧ ،ﻞﻳﺪﻨﳌا ﺪﺼﺣ يﺬـــــﻟا ﻲـــﺿﺎـــﳌا ﻢـــﺳﻮـــﳌا ﻦــﻃﻮــﻟا ىﻮــﺘــﺴــﻣ ﻰــﻠــﻋ ءاﺪـــــﺻأ تﺎﺣﻮﻟ ﻪﻨ ّ ﻤﻀﺗ ﺐﺒﺴﺑ ﻲﺑﺮﻌﻟا تﺎﻴﺼﺨﺷ ﺪﻴﻠﻘﺗ لﻮﺣ ةﺪﻳﺪﻋ ﻲﻨﻔﻟا ﺪﻴﻌﺼﻟا ﻰﻠﻋ ةرﻮﻬﺸﻣ .ﻲﺳﺎﻴﺴﻟا ﻰﺘﺣو ﻲﺿﺎﻳﺮﻟا وأ ﻲـــﻓ كﺮـــــــــﺘـــــــــﻟا ﺖـــــــــــــــﻟاز ﺎــــــــــــﻣو ﺮﺜﻛأ ﻰﻠﻋ ﻊﻴﻗﻮﺘﻠﻟ تﺎﺿوﺎﻔﻣ ﻢــﺘــﻴــﺳ ﻲـــﻧﻮـــﻳﺰـــﻔـــﻠـــﺗ ﻞـــﻤـــﻋ ﻦـــــﻣ ﻲﻣارﺪﻟا ﻢﺳﻮﳌا لﻼﺧ ﺎﻬﺿﺮﻋ .ﻞﺒﻘﳌا نﺎﻀﻣر ﺮﻬﺸﻟ F U N O O N 2014 سرﺎﻣ ١٣ ﺲﻴﻤﺨﻟاr $ دﺪﻌﻟا OVVXH1R $ r7KXUVGD\0DU 22 E-mail: fonon@alraimedia.com نﻮﻨﻓ ﺔﺤﻔﺻ ﺔﻠﺳاﺮﳌ نﺎﻨﺒﻟو ﺮﺼﻣو ﺔﻳرﻮﺳ ﻲﻧﺎﻨﻓ ﲔﺑ ﴼﻧوﺎﻌﺗ ﺪﻬﺸﺗ ةﺪﻋ تﻼﺴﻠﺴﻣ ﺔﻛﺮﺘﺸﻣ ﺔﻴﺑﺮﻋ تﻻﻮﻄﺑ ...2014 نﺎﻀﻣر ﺎﻣارد ﺪﻬﻓ ﺪﺑﺎﻋ ﻢﻌﻨﳌا ﺪﺒﻋو ﻦﻳدﺎﻧو يﺮﻳﺎﻤﻋ نﻮﻌﻤﺘﺠﻳ ﻢﻴﺠﻧ «ﻮﻟ» ﻞﺴﻠﺴﻣ ﻲﻓ رﻮﻨﻟا ﺪﺒﻋ ﻦﻳﺮﻴﺳ ﻞﻴﻠﺧ ﻢﻴﺴﻜﻣو نادﻮﻌﻳ «ﺐﺣ ةﺮﻴﺳ» ﻲﻓ
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    ņŃ ﺔـــﻳﺮـــﺼـــﳌا ﺎـــــــﻣارﺪـــــــﻟا ﺪـــﻬـــﺸـــﺗ مﺎــﻣأ ﺔﻳﻮﻗ ﺔﺴﻓﺎﻨﻣ مﺎــﻌــﻟا اﺬــﻫ ﺔﻴﻧﺎﻨﺒﻠﻟاو ﺔﻳرﻮﺴﻟا ﺎﻬﻴﺗﺮﻴﻈﻧ مﻮـــﺠـــﻧ ﻦــــــﻣ دﺪــــــــﻋ ﺔــــﻛرﺎــــﺸــــﻤــــﺑ ةﺪﺋﺎﳌا ﻞﻌﺠﻳ ﺎﻣ ،لوﻷا ﻒﺼﻟا ﺔﺒﻘﺗﺮﳌا ﺔﻴﻧﺎﻀﻣﺮﻟا ﺔــﻴــﻣارﺪــﻟا ﺔـــﻋﻮـــﻨـــﺘـــﻣ لﺎــــــﻤــــــﻋﺄــــــﺑ ﺔـــــﻠـــــﻓﺎـــــﺣ ﻦــــﺸــــﻛﻷاو ﺔـــﻴـــﺴـــﻧﺎـــﻣوﺮـــﻟا ﲔــــﺑ ﺐـــﻧﺎـــﺟ ﻰـــــــﻟإ ،ﺔــــﻴــــﻋﺎــــﻤــــﺘــــﺟﻻاو ﺔﻛﺮﺘﺸﳌا تﻻﻮﻄﺒﻟﺎﺑ ﺎﻫﺰﻴﻤﺗ .نﺎﻨﺒﻟو ﺮﺼﻣو ﺔﻳرﻮﺳ ﻦﻣ ﻲــــﺘــــﻟا تﻼـــــﺴـــــﻠـــــﺴـــــﳌا ﻦــــــــــﻣو نﺎــﻀــﻣر ﺮــﻬــﺷ ﻲـــﻓ ضﺮــﻌــﺘــﺳ ﻖــــﺸــــﻋ» ﻞــــﺴــــﻠــــﺴــــﻣ ؛ﻞـــــــﺒـــــــﻘـــــــﳌا نﻮﻧﺎﻨﻓ ﻪﻴﻓ كرﺎﺸﻳو ،«ءﺎﺴﻨﻟا ﺔﻴﻧدرأو ﺔﻳرﻮﺳ تﺎﻴﺴﻨﺟ ﻦﻣ طﺎﻴﺧ ﻞﺳﺎﺑ ﻢﻬﻨﻣ ،ﺔﻴﻧﺎﻨﺒﻟو ناﺪــﻤــﺣ ﺲـــﻴـــﻣو لﺎـــﺨـــﻟا دروو اﺪﻧار ﺮﺼﻣ ﻦﻣو ،ﻢﻴﺠﻧ ﻦﻳدﺎﻧو ﻲــﻧﺎــﻨــﺒــﻠــﻟا جﺎــــﺘــــﻧإو يﺮــﻴــﺤــﺒــﻟا ﺐﻴﻠﻴﻔﻟ جاﺮﺧﻹاو يﺮﻳﻮﻧ دﺎﻳز  ﻲــﻓ ﻪــﺛاﺪــﺣأ روﺪﺗو ،ﺮﻤﺳأ ﻪﺘﻴﺴﻧﺎﻣور ﻲﻓ ﺲﻓﺎﻨﻳو ﺔﻘﻠﺣ .ﺔﻴﻛﺮﺘﻟا لﺎﻤﻋﻷا «ﻮــــــــﻟ» ﻞــــﺴــــﻠــــﺴــــﻣ كﺎــــــــﻨــــــــﻫو ،تادﺎـــــــﺤـــــــﺷ لﻼـــــــــﺑ ﻒــــﻟﺆــــﻤــــﻠــــﻟ يوﺎــــﻗﺮــــﺒــــﻟا ﺮــــﻣﺎــــﺳ جﺮــــــﺨــــــﳌاو حﺎــــﺒــــﺼــــﻟا قدﺎـــــــــــﺻ جﺎــــــــﺘــــــــﻧإو ﺪﻬﻓ ﺪﺑﺎﻋ ﲔــﻳرﻮــﺴــﻟا ﺔﻟﻮﻄﺑو ﺔﻜﻠﻣو يﺮــﻳﺎــﻤــﻋ ﻢــﻌــﻨــﳌا ﺪــﺒــﻋو ﻢــﻴــﺠــﻧ ﻦـــــﻳدﺎـــــﻧ نﺎـــﻨـــﺒـــﻟ لﺎــــﻤــــﺟ ﺮﺼﻣ ﻦــــﻣو ،لﺎــــﺨــــﻟا ﻒـــﺳﻮـــﻳو ﻦــﻤــﺣﺮــﻟا ﺪــﺒــﻋو ناﺪـــﻳﻮـــﺳ ءﺎــﻘــﻟ ثاﺪــــــــﺣأ روﺪــــــــــــﺗو .ةﺮـــــــــﻫزﻮـــــــــﺑأ لﻮــﺣ ﺔــﻘــﻠــﺣ  ﻲـــﻓ ﻞــﺴــﻠــﺴــﳌا ﻞﺜﻣ ،ﺔﻴﺟوﺰﻟا ةﺎﻴﺤﻟا ﻞﻛﺎﺸﻣ ﻲﻓ ﻪـــﺿﺮـــﻋ ﻢــﺘــﻴــﺳو ﺔــﻧﺎــﻴــﺨــﻟا ىﺪــــﺣإ ﻰـــﻠـــﻋ ﻞـــﺒـــﻘـــﳌا نﺎــــﻀــــﻣر .ةﺮﻔﺸﳌا تاﻮﻨﻘﻟا مﺎـــﻳﺮـــﻴـــﻣ ﺔـــﺑﺮـــﻄـــﳌا ﺖـــــﻘـــــﻓاوو ﺔــﺑﺮــﺠــﺗ ضﻮــــــﺧ ﻰـــﻠـــﻋ سرﺎـــــــﻓ ﺪﻌﺑ ،ﺔــﻴــﻧﺎــﺜــﻟا ةﺮــﻤــﻠــﻟ ﻞــﻴــﺜــﻤــﺘــﻟا نﺎــﻨــﻔــﻟا ﻊـــﻣ ﻰــــــﻟوﻷا ﺎــﻬــﺘــﺑﺮــﺠــﺗ «ﺎﻨﻴﻠﻴﺳ» ﻢﻠﻴﻓ ﻲﻓ مﺎﺤﻟ ﺪﻳرد ﻞﺴﻠﺴﻤﺑ كرﺎﺸﺗو ،2009 مﺎﻌﻟا ﺎــــﻳدﻮــــﻠــــﻛ ﻒـــــﻴـــــﻟﺄـــــﺗ «مﺎـــــــــﻬـــــــــﺗا» ﻖــﻠــﻄــﻨــﻴــﺳ يﺬـــــــﻟا نﺎـــﻴـــﻠـــﺷرﺎـــﻣ ﻞﻘﻨﺘﺗو ﻞﺒﻘﳌا ﺮﻬﺸﻟا هﺮﻳﻮﺼﺗ نﺎــﻨــﺒــﻟو ﺮــﺼــﻣ ﲔـــﺑ ﻪــﺗاﺮــﻴــﻣﺎــﻛ ﺔﻧﺎﻨﻔﻟا ّ ﻞــﻄــﺗ ﻦـــﻟو .تارﺎــــــﻣﻹاو ﻞــﻤــﻌــﻟا ﻲـــﻓ ﺔــﺑﺎــﺸــﻟا ﺔــﻴــﻧﺎــﻨــﺒــﻠــﻟا ﻞﺑ ﺔﺼﻗار وأ ﺔﻴﻨﻐﻤﻛ ﺪﻳﺪﺠﻟا ّ يأ نود ﻦﻣ ﻂﻘﻓ ﺔﻠﺜﻤﻣ ﺮﻬﻈﺘﺳ روﺪﺗو .ﺪﻫﺎﺸﳌا بﺬﺠﻟ تاودأ ﺔﻋﻮﻤﺠﻣ لﻮﺣ «مﺎﻬ ّ ﺗا» ثاﺪﺣأ نﺮﻓﺎﺴﻳ تﺎﻴﻧﺎﻨﺒﻠﻟا تﺎﻨﺒﻟا ﻦﻣ ﻢــﺛ ﻦــــــﻣو ،ﻞـــﻤـــﻌـــﻠـــﻟ ﺮـــﺼـــﻣ ﻰــــــﻟإ ﺔﻌﻳﺪﺧ ﻦــﻌــﻗو ﻦــﻬــﻧأ ﻦﻔﺸﺘﻜﻳ .ﺔﻠﻳذﺮﻟا ﻲﻓ ﻦﻬﻠﻴﻐﺸﺗ فﺪﻬﺑ ﺔــــﺴــــﻓﺎــــﻨــــﻣ ﺮـــــﺼـــــﺘـــــﻘـــــﺗ ﻢـــــــــــﻟو ﲔـــــﻴـــــﻧﺎـــــﻨـــــﺒـــــﻠـــــﻟا ﲔــــــــﻧﺎــــــــﻨــــــــﻔــــــــﻟا تﻼـــﺴـــﻠـــﺴـــﻤـــﺑ ﲔــــــــﻳرﻮــــــــﺴــــــــﻟاو نﻮﻛرﺎﺸﻴﺳ ﻞﺑ ،ﻂﻘﻓ ﺔﻴﻧﺎﻨﺒﻟ ،ﺔــﻳﺮــﺼــﳌا لﺎــــﻤــــﻋﻷا ﻲـــﻓ ﺎـــﻀـــﻳأ ﺔـــﻴـــﻧﺎـــﻨـــﺒـــﻠـــﻟا ﺔــــﻧﺎــــﻨــــﻔــــﻟا ﻢــــﻬــــﻨــــﻣ ﻢــﻴــﺴــﻜــﻣو رﻮـــﻨـــﻟاﺪـــﺒـــﻋ ﻦــﻳﺮــﻴــﺳ ﺔﻟﻮﻄﺒﺑ نﺎﻣﻮﻘﻳ ﻦﻳﺬﻠﻟا ﻞﻴﻠﺧ ﻮــﻫو ،«ﺐـــــﺣ ةﺮـــﻴـــﺳ» ﻞــﺴــﻠــﺴــﻣ ǹƶɝɝɝDŽɝɝɝǫǺɝɝɝǯƖɝɝɝǰɝɝɝƚɝɝɝǧǦɝɝɝƼɝɝɝǨɝɝɝƼɝɝɝǫ ﺞﻨﺘﻛرﺎﻣ ﺖـــﻳار ﺔــﻛﺮــﺷ ﻪﺠﺘﻨﺗ .لﺪﻌﻟا لﺎﻤﺟ ﺪﻤﺤﻣ ﻪﺟﺮﺨﻳو ﺪﻟﺎﺧ ﺮــﺼــﻣ ﻦــﻣ ﻪــﻴــﻓ كرﺎـــﺸـــﻳو ارﺪـــﻴـــﻓو يﺪـــﻬـــﻣ ﺎــــــﺷرو ﻢــﻴــﻠــﺳ ﻮــﻳﺪــﺘــﺳا ﻲـــﻓ هﺮـــﻳﻮـــﺼـــﺗ ﻢـــﺘـــﻳو ﻮـــــﻫو ةﺮـــــﻫﺎـــــﻘـــــﻟﺎـــــﺑ ﻲــــﻤــــﻠــــﺴــــﳌا .ﻲﺴﻧﺎﻣور ﻲﻋﺎﻤﺘﺟا ﻞﺴﻠﺴﻣ ﻲـــﺒـــﻫو ءﺎــــﻔــــﻴــــﻫ كرﺎـــــــﺸـــــــﺗو مﻼـــﻛ» ﻞــﺴــﻠــﺴــﻣ ﺎــﻤــﻫ ﲔــﻠــﻤــﻌــﺑ ﻲﻧﺎﻨﺒﻟ ﻞﻤﻋ ﻮﻫو ،«قرو ﻰﻠﻋ ǪǐǔǫƶǻǶDŽƟǪƠǼƻǹƶDŽǫ كرﺎﺸﻳو توﺮــﻴــﺑ ﻲــﻓ هﺪﻫﺎﺸﻣ يﺮـــﺼـــﳌا ﺪـــﺟﺎـــﻣ ﻪـــﺘـــﻟﻮـــﻄـــﺑ ﻲــــﻓ ﻞــﻣأو ﺮـــﻫاز ﺪــﻤــﺣأو ﺎــﻨــﻴــﺟورو ﻪﺟﺮﺨﻳو مﺎـــﻣﻹا ﲔﺴﺣو قزر ﺐـــﻧﺎـــﺟ ﻰـــــــﻟا ،ﻲـــــﻣﺎـــــﺳ ﺪـــﻤـــﺤـــﻣ ﻪـــﺒـــﺣﺎـــﺻو ﺪـــــﻟﻮـــــﻣ» ﻞـــﺴـــﻠـــﺴـــﻣ ﲔــﻣﺎــﻋ ﺬـــﻨـــﻣ ﻞــــﺟﺆــــﳌا «ﺐــــﻳﺎــــﻏ ﻲﻔﻴﻓ ﺔــﻟﻮــﻄــﺒــﻟا ﻲـــﻓ كرﺎــــﺸــــﻳو ،ﺔــﻨــﻴــﻣأ ،دادﺮــــــــﻟا ﻦــﺴــﺣ ،هﺪـــﺒـــﻋ ﻦــﻳﺮــﺷ جاﺮــــــﺧإو ةﺮــﻤــﺳ ﻢــﺳﺎــﺑ .لدﺎﻋ رﻮـــﻧ ﺔـــﻴـــﻧﺎـــﻨـــﺒـــﻠـــﻟا كرﺎــــــﺸــــــﺗو ﺎـــﻳاﺮـــﺳ» ﺎـــﻤـــﻫ ﲔــﻠــﺴــﻠــﺴــﻣ ﻲــــﻓ ﻲــﻠــﻠــﻴــﻧو اﺮـــﺴـــﻳ ﻊــــﻣ «ﻦـــﻳﺪـــﺑﺎـــﻋ ﻦﻣ ﺎﻬﻌﻣو لدﺎــﻋ ةدﺎـــﻏو ﻢﻳﺮﻛ جاﺮــﺧإو ﻲﻟﻮﺧ ﻲﺼﻗ ﺔــﻳرﻮــﺳ ﺮــﺧﻵا ﻞــﺴــﻠــﺴــﳌاو ﺔــﻓﺮــﻋ وﺮــﻤــﻋ ﺰﻋ ﺪﻤﺣأ ﻊﻣ «ﺲﻧﻼﺴﻛإ» ﻮﻫ ﻞـــﺋاو جاﺮــــــﺧإو ﻲــﻟﺎــﻀــﻓ ﺔــﻨــﻣو .ﻪﻠﻟا ﺪﺒﻋ كﺮﺘﻟا ﺮﻤﻗ ﺮﻳﺪﺑ ﺪﻤﺣأ رﻮﻨﻟا ﺪﺒﻋ ﻦﻳﺮﻴﺳ ﻲﺒﻫو ءﺎﻔﻴﻫ ﻢﻴﺠﻧ ﻦﻳدﺎﻧ ﻲﻟﺎﻀﻓ ﺔﻨﻣ ﺪﻬﻓ ﺪﺑﺎﻋ سرﺎﻓ مﺎﻳﺮﻴﻣ ﺐﻴﻠﻛ ﻮﻳﺪﻴﻔﻟا جﺮﺨﻣ ﺔﻴﺼﺨﺸﺑ شﺎﺑ ﺪﻤﺤﻣ :«ياﺮﻟا» ـﻟ شﺎﺑ ﺪﻤﺤﻣ ﺔﻣﺎﻗﻺﻟ ﴼﺒﻠﻃ ...نﺎﻏأ جﺮﺨﻣ ُ ﺖﻠﻤﻋ \
    
    
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    \ لﺎﺠﳌا اﺬﻬﺑ ﴼﺒﺣ ﺲﻴﻟ ﻲﻧﺎﻏﻸﻟ ﴼﺟﺮﺨﻣ ﻞﻤﻌﻠﻟ ترﺮﻄﺿا» ﻢﺛ ﻦــــﻣو لﺎـــــﳌا ﻰــﻠــﻋ لﻮــﺼــﺤــﻠــﻟ ﻞـــﺑ ،ﴼــﻴــﺋﺎــﻬــﻧ ﻪــﻤــﻬــﻓأ ﻻ يﺬـــــﻟا ﻲﻓ هرود ﺢﻣﻼﻣ شﺎــﺑ ﺪﻤﺤﻣ ﻞﺜﻤﳌا ﺺﺨﻟ اﺬﻜﻫ ...«ﺔــﻣﺎــﻗﻹا .«نﺎﺑﺮﻃ» ﻲﻋﺎﻤﺘﺟﻻا يﺪﻴﻣﻮﻜﻟا ﻞﺴﻠﺴﳌا يرود ﺪــﻫﺎــﺸــﻣ ﺮــﻳﻮــﺼــﺗ ﻦـــﻣ ﺖــﻴــﻬــﺘــﻧا» :«ياﺮــــــــﻟا» ــــﻟ لﺎـــــﻗو تﺎﺒﻴﻠﻛ ﻮﻳﺪﻴﻓ جﺮﺨﻣ ﻞﻤﻌﻳ يرﻮﺳ ﺺﺨﺷ ﻮﻫو ،«هﻮﻴﻌﺷ» ǪɝɝƟǵɚƵǶɝɝDŽɝɝǰɝɝȚƕƲǬƬǫǭƖɝɝǰɝɝǜɝɝǧƕDZƵǵƱǹƱƎɝɝɝǻǹƴɝɝɝǧƕ ǭƖɝɝɝƙƶɝɝɝNj ɝɝɝǧ .«ﺪﺒﻛ ﺔﻘﻄﻨﻤﺑ ﺔﻋرﺰﻣو ﻲﻟﻮﺣ ﺔﻘﻄﻨﻣ ﻲﻓ ﻲﺗﺎﻘﻠﺣ ﺮﻳﻮﺼﺗ ﻞﻓﺎﻏ جﺮﺨﳌا ﻦﻣ ﴼﺻﻮﺼﺧ ،ﻞﻤﻌﻟا ﻖﻳﺮﻓ حوﺮﺑ شﺎﺑ دﺎﺷأو ﻰﻠﻋ ﻞﻤﻌﻟا ﻖــﻳﺮــﻓو ﻲﻠﻀﻔﻟا كرﺎــﺒــﻣ ﺬﻔﻨﳌا جﺮــﺨــﳌاو ﻞــﺿﺎــﻓ .ﻲﻗاﺮﻟا ﻢﻬﻠﻣﺎﻌﺗ جﺎــﺘــﻧإو ﻒﻴﻟﺄﺗ ﻦــﻣ «نﺎــﺑﺮــﻃ» ﻞﺴﻠﺴﻣ نأ ﺮــﻛﺬــﻟﺎــﺑ ﺮــﻳﺪــﺠــﻟا ﻪﺘﻟﻮﻄﺑ ﻲﻓ كرﺎﺸﻳو ،ﻞﺿﺎﻓ ﻞﻓﺎﻏ جاﺮــﺧإو ،ﺪــﻳز ﻪﻠﻟا ﻒﻴﺿ ﻢﻳﺮﻣ ،نﺎﻧﻮﻌﻟا ﺪﻤﺣأ ،ﻢﻟﺎﺳ ﺪﻴﻌﺳ ،ﻲﻤﻴﺠﻌﻟا ﺪﻤﺤﻣ ،ﻒﻴﻃ ،ﻢﻠﺴﳌا ﺪﻤﺤﻣ ،ﻲﻠــﺨﻴﺸﻟا ﻢــﻴــﻫاﺮــﺑإ ،ﻦﻤﻬﺑ ﻪﻠﻟاﺪﺒﻋ ،ﲔــﺴــﺣ .حﺮﻓ ضﺮﳌا ﺐﺒﺴﺑ بﺎﻴﻏ ﺪﻌﺑ ﻞﻴﺜﻤﺘﻟا ﻰﻟإ دﻮﻌﺗ كﺮﺘﻟا ﺮﻤﻗ «3 يﺎﻓ ياو» ـﺑ ﻲﻠﻘﻨﻟا ﺪﻤﺤﻣ ﻊﻣ ﺪﻳﺪﺟ ﻦﻣ نوﺎﻌﺘﻳ «ءﺎﺴﻧ ضاﺮﻣأ» ﻦﻣ ﻲﻧﺎﻌﻳ ﺮﻳﺪﺑ ﺪﻤﺣأ PR Avenues Mall
18. ecco.com HAPPY NOROUZ Farsi version on ecco.com is finally launched Due to the internal issues with customs, Iran was able to received their AW13 collection with more than 5 months delay and just before the launch of SS14. Therefore we had to execute campaign with the combination of both – New Arrivals & Sale Launch of Norouz campaign ECCO Iran February - March 2014 3 STEP SHOE CARE PROGRAM CLEAN CARE PROTECT ECCO LEATHERS, JUST LIKE YOUR SKIN, NEED PROPER NOURISHMENT AND CARE TO MAINTAIN THEIR LONG LASTING TEXTURE AND SUPPLENESS. WHEN PROPERLY CARED FOR, THEY GET BETTER WITH AGE. STEP 1: CLEAN Just like a shower to clean your skin, our water-based CLEAN products e ectively remove any built up dirt and instantly revive leathers while enhancing products’ freshness. STEP 2: CARE Our CARE products work like ”lotion” to so en, moisturize and improve your skin’s elasticity. They are formulated to shine, retain suppleness and prevent leathers from drying out. STEP 3: PROTECT You need to protect your precious skin against harsh weather conditions, so does leather. Our PROTECT products work as a protective coating to keep rain and stains away. STEP BY FOR FREE SHOE CARE SERVICE In order to support A%A sales and educate our customers about shoe care products, Iran executed interesting instore promotion by offering everybody complimentary shoe care service. This activity helped to increase not only SRA but also shoes sales.
19. Golf Activities Jan - March 2014
20. ECCO Sponsorship with prestigious Montgomerie Golf Club (Dubai) ECCO has signed yearly sponsorship agreement with prestigious Montgomerie Golf Club, located in Dubai. Ever month ECCO Monthly Medal is happening at the club with 100 – 120 players, very strong branding and valuable prizes for the winners. In addition, ECCO is supporting club’s staff by providing free pair ECCO uniform shoes
21. ECCO supports Golf Charity Tournament of Breast Cancer Arabia February 2014 at Emirates Golf Club (Dubai)
22. ECCO presence at 25th Anniversary of Dubai Desert Classic 28 January – 2 February 2014 Strong branding & very successful sales Within 6 days we sold 715 pairs of ECCO golf shoes and many accessories! This is an excellent achievement and we know that, this makes our competitors very jealous.
23. Exclusive interview with ECCO CEO at Worldwide Golf Magazine January issue 2014 We took an opportunity while Dieter was in Dubai to arrange interview with him for the leading Worldwide Golf Magazine. The feedback we got was fantastic – article of 5 pages with the total value of EUR 11,600
27. ECCO Golf Advertising Worldwide Golf Magazine January 2014 Golf Digest January 2014 1 B I O M Z E R O B I O M H Y B R I D S T R E E T E V O O N E WHICH HYBRID ARE YOU? Every ECCO HYBRID is engineered for style and functionality, in all conditions for all types of players. New for 2014: The extremely lightweight, flexible BIOM Zero, and the new generation of our original hybrid, the STREET EVO ONE with increased stability, flexibility and comfort. golf.ecco.com WHICH HYBRID ARE YOU? Every ECCO HYBRID is engineered for style and functionality, in all conditions for all types of players. New for 2014: The extremely lightweight, exible BIOM Zero, and the new generation of our original hybrid, the STREET EVO ONE with increased stability, exibility and comfort. ecco.com/golf Available at leading Golf Clubs, Golf House Shops and Ecco Shops in UAE, Kuwait, Qatar, Bahrain & Egypt. Tel: +971-4-299 3885 EXT 100, 101, 404 CLASSIC HYBRID BIOM HYBRID STREET EVO ONE Jan/Feb.indd 2 12/16/13 9:16 AM Worldwide Golf Magazine February 2014 K E E P E VO LV I N G I N T R O D U C I N G S T R E E T E V O O N E In 2010 we changed the game with our rst hybrid, the GOLF STREET - and we keep innovating. Now, we’re launching STREET EVO ONE, with a wider heel and a revolutionary construction for improved comfort and exibility and an exceptionally stable swing platform. ecco.com/golf Available at leading Golf Clubs, Golf House Shops and Ecco Shops in UAE, Kuwait, Qatar, Bahrain & Egypt. Tel: +971-4-299 3885 EXT 100, 101, 404 Jan/Feb.indd 1 12/16/13 9:26 AM Worldwide Golf Magazine March 2014