A View of Design and User Experience (Designing for People)

Transcript

1. A View of Design and User Experience (Design for People) Anthony Starks
2. Design
3. What works good is better than what looks good, because what works good lasts. Ray Eames
4. Most people make the mistake of thinking design is what it looks like… That’s not what we think design is. It's not just what it looks like and feels like. Design is how it works. Steve Jobs
5. Design isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there's a way to get rid of the button altogether. No matter how beautiful your interface is, it would be better if there were less of it. Edward Tufte
6. What really makes a piece of design outstanding … If this thing did not exist, would the world miss out? Paola Antonelli
7. People (not users)
8. If people are made safer, more comfortable, more eager to purchase, more efficient — or just plain happier — by contact with the product, then the designer has succeeded. Designing for People Henry Dreyfuss
9. I have this principle— that creators need an immediate connection. Bret Victor
10. “Mommy, can I come back tomorrow”, That’s my metric. Tom Kelley
13. Indifference towards people and the reality in which they live, is actually the one and only cardinal sin in design. Dieter Rams
14. You’ve got to start with the customer experience and work back toward the technology, not the other way around. Steve Jobs
15. But every design has its day of reckoning. And that reckoning is with the people you design for. Julie Zhuo
16. It would be irresponsible of us not to test our designs when so many people count on us to get it right...But data and analytics will never be a substitute for design intuition Margaret Gould Stewart
17. The first rule is, start with empathy. David Kelley
18. We tend to assume the problem is with us, and not with the products we’re trying to use — When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole. Jonathan Ive
19. Mobile apps and devices have raised the bar on how people expect to interact with computers.
20. Where are your apps?
21. The tools you give employees tell them what you think of them.
22. The Product
23. Yours is some tepid, off-brand, generic ‘cola’. What I’m making is “Classic Coke” Heisenberg
24. Do you really want to live in a world without Coca-Cola?
25. Good design works Strive for simplicity Design for people Focus on the product
26. Thank you Anthony.Starks@Sanofi.com @ajstarks