Product site presentation for Berocca (ENG)

Transcript

1. Product site proposal jvision
2. Unique product proposition Berocca is a brand of high-class vitamins for mental and physical performance due to increased quantities and balanced combination of B-group vitamins. jvision
3. The opportunity Berocca lacks brand KNOWLEDGE – consumers lack understanding of brand benefits WE ARE TO INCREASE BEROCCA BRAND KNOWLEDGE DELIVERING THE NEW COMMUNICATION MESSAGE jvision
4. Communication message shift SUCCESS, RESULT DECLARATION, MENTAL PERFORMANCE (SMARTNESS, CONCENTRATION ETC.) PHYSICAL/HEROIC PERFORMANCE jvision
5. Who are we addressing? Ivan 32, lives in Moscow, works as a senior manager in a big international company. Has big plans for his career. Does his best to maximize his efficiency and to accelerate his career growth. jvision
6. What is his worry? Each career stage – is a whole Success story with its wins and losses. To go further you have to make more and more efforts. jvision
7. His Solution UNLIMITED SUCCESS WITH BEROCCA jvision
8. Manifesto You love your job, you devote yourself to your duties and you work very hard to achieve best results. ! But how long you can hold out? Try to make it to the limits. jvision
9. Try to pull to the limit Career overshoot jvision
10. Заголовок название, емкий.. Idea On the website each person can try to pull to the limit TRY TO PULL TO THE LIMIT - GET DEEPER WITH THE GAME ENTERTAINMENT TRY TO PULL TO THE LIMIT - TO ACHIEVE BEST RESULTS IN WORK EDUCATION A game, where user can nd out his limits with a Success story. When he is exhausted to play, he learns, that with Berocca his power has no limits and the only limit is a result. Explanation how exactly Berocca with its minerals and vitamins helps to achieve more and break the limits. jvision
11. Заголовок название, емкий.. Website architecture Success story game to World Owner From Dreamer Minerals and vitamins help to improve mental and physical performance . + Product part Berocca helps to move through your Success story, to hold out as long as possible and break your power limits. Product information page jvision
12. Success story. Mechanics On the website each person can find his power limits with a Success story and to learn, that actually with Berocca there is no limits. User reads call to action “Hold out the tie”. User watches a Success story, holding out the the tie. User learns his results and read tips about Berocca. 3 2 1 jvision
13. STEP 1 A tie hangs down from the edge of the screen on an abstract background. ! Its tip flashes/ sways, urging member to pull it down.
14. STEP 2 User pulls the tip of the tie. Background changes to white colour. ! Tie extends through the symbols (static and animated) of duties telling a Success story.
15. STEP 3 When the user becomes exhausted to pull down the tie, name of his position is show on of the screen. ! Tips tells how Berocca helps to achieve more and find that there is practically no limit in your Success story.
16. Success story. Results Dreamer/ Мечтатель Smile recipient/ Получающий улыбки Almost world owner / Властелин мира When the user exhausted to pull the tie, he see a position he has hold out. Each position named in funny way and refers to a real career status. Positions are ranged and depend on user’s game power patience. jvision
17. Success story. Product part YOU’VE MADE IT TO SMILE RECIPIENT POSITION, BUT YOU CAN ACHIEVE MORE! NO, 6TH CUP OF COFFEE IS NOT A GOOD IDEA. BEROCCA CONTAINS VITAMIN COMPLEX B, C, CALCIUM, MAGNESIUM, ZINC TO IMPROVE YOUR MENTAL AND PHYSICAL ACTIVITY. SO GET DEEPER IN YOUR SUCCESS STORY. THE ONLY LIMIT IS THE RESULT. —————— Each result accompanied with Berocca recommendations. jvision
18. Product information page To learn more about Berocca user goes to product information page with infographic. Here he will find what each vitamin and mineral is responsible for. DETAILED INFORMATION ON BEROCCA COMPONENTS AND ITS POSITIVE INFLUENCE. ——————
19. STEP 3 Berocca components (vitamins and minerals) are placed on bubbles. Bubbles fly around Berocca. ! When user points bubble with mouse, bubble expands. ! Each bubble has its own useful information about its component.
20. Banners 1 2 A tie hangs down from the edge of the banner. Its tip flashes/ sways, urging member to pull it down. Copyline: “Try to hang out to the limit” When user touch the tie with a mouse, he shifts to Berocca product site. If the user returns back to website he sees banner with Berocca pack and copyline: “Berocca allows you to hold out to the limits, and the only limit - is a result” jvision
21. Thank you jvision