Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Slow-cooked Startup

Slow-cooked Startup

A lightning talk with tips on turning your side project idea into a business - if it ever makes it there. The point being, you should be having fun, and you should always have a life.

Andrew Hao

July 13, 2016
Tweet

More Decks by Andrew Hao

Other Decks in Programming

Transcript

  1. Slow Cooked
    Startup
    Turn your hobby project into a smashing success*

    View full-size slide

  2. * success
    The joy of creating something valuable
    The satisfaction of learning

    View full-size slide

  3. Build to learn
    Knowledge is your guaranteed reward
    Pick unstable, impractical technologies (if you
    want)

    View full-size slide

  4. Solve your own
    problems.
    No toy apps.

    View full-size slide

  5. Guard your
    time (& your
    life)
    Rule of thumb: No more than 4 hours a week.

    View full-size slide

  6. Find a partner
    Misery loves company
    Align your values

    View full-size slide

  7. Keep your job
    Startups fail. You need your Real Job.

    View full-size slide

  8. Keep
    expectations
    low
    Avoid choices that lead to more stress.
    = stress

    View full-size slide

  9. Find your users
    Reddit. Hacker News. Craigslist.
    The local coffee shop.

    View full-size slide

  10. What do the
    users think?
    Software analytics, customer interviews.
    Are you solving their problems?

    View full-size slide

  11. Do one thing,
    excellently
    Keep a laser focus on your little product.

    View full-size slide

  12. Do It All
    Yourself
    You'll be surprised at what you can learn.

    View full-size slide

  13. Be cheap
    Stay on the "free" side of freemium

    View full-size slide

  14. Dream small
    Tiny growth is great.

    View full-size slide

  15. Guiding
    principles
    Are we having fun?
    Do we still have a life?
    Are we proud of the work we've done?
    Do we have at least one passionate user?

    View full-size slide

  16. If you're not doing well...
    Kill your
    darlings
    You had a good run. Put the product to rest.

    View full-size slide

  17. If you're doing well..
    Ads
    Easy to implement.
    Bad user & brand experience.

    View full-size slide

  18. If you're doing well..
    Premium
    features
    Do lightweight experiments, a la Lean Startup.
    Feature flags, A/B testing.
    Don't charge too much

    View full-size slide

  19. The more altruistic way
    Donations
    Rely on the goodwill of your community.
    Patreon, Gittip

    View full-size slide

  20. Thanks
    With inspiration from:
    Re:work: Jason Fried and DHH
    The Lean Startup: Eric Ries

    View full-size slide