N T I N O B. Commercial Operations 1. Market Research / Benchmarking 2. ABM Strategy 3. Partnership Development 4. Proposal Management I. About me II. Core Competencies: A. Content / Communications 1. Branding 2. Social Media 3. Website & SEO Management 4. Website Content Management 5. Sales Enablement 6. Internal Comms III. Summary IV. Thank You C. Events 1. Design & Operations 2. Communications a. Email Campaigns b. Social Media c. Special Activities & Materials This portfolio shares selected projects from my career, with a focus on recent ones. Only non-confidential materials have been included.
global companies. Born and raised in the Philippines, I spent the first seven years of my career there before relocating to France in 2016. Based in Paris, I have managed SGS & Co’s global marketing efforts for the past four years, driving content strategy and sales enablement to support commercial teams worldwide. I partner with technical experts and regional stakeholders to produce materials that clarify complex services and strengthen engagement. I’m now looking to bring that experience into a role where I can go deeper into strategic marketing and business impact. L A N G U A G E S English and Filipino (Native), France (C1) Spanish (A2) T E C H S T A C K • Productivity Tools: Microsoft Office Suite, Google Suite, Keynote • CRM: Salesforce, Nutshell • CMS: WordPress, Umbraco, HubSpot • Design: Adobe Suite (Photoshop, Premiere Pro), Canva, Powtoon • Ad Serving & Analytics: Google Analytics, Google Search Console, Ahrefs • Workflow Automation (No-Code): Airtable, Make • Proposal Management: Loopio About Me
messaging and visual identity across all channels. Set guidelines for tone of voice, logo use, color palettes, and typography, and supported adoption by coordinating with regional teams and producing reference materials.
optimized pages using insights from Ahrefs and Google Search Console. Focused on improving site performance and visibility in collaboration with developers.
planning topics, coordinating timelines, and aligning with marketing goals. Refined writer submissions and partnered with designers to deliver optimized articles, while ensuring consistency across website and social channels.
to turn complex information into clear, client-facing content. Developed sales enablement materials aligned with each stage of the customer journey and drove adoption by ensuring consistent usage across sales teams.
E M E N T S E S S I O N S Produced global town halls for sales teams, collaborating with technical SMEs to explain production processes, service line differences, and available sales materials. Designed these sessions to strengthen sales knowledge, enabling teams to answer client questions effectively and identify cross-selling opportunities.
highlighted and celebrated major wins, while Trends Digest provided a monthly curation of industry news, client updates, and competitor insights. S A L E S N E W S L E T T E R S
C I A L O P E R A T I O N S Adept at conducting industry and competitor research to support strategy and sales enablement. Delivered insights that informed positioning, strengthened proposals, and helped product and sales teams tailor their outreach.
I A L O P E R A T I O N S Skilled at managing ABM initiatives by identifying high-value prospects and tailoring content to their specific needs. This includes crafting personalized email campaigns, adapting sales collateral, and coordinating with sales teams to deliver consistent messaging and strengthen engagement with target accounts.
to promote our Print Quality Management offering— highlighting key stats, addressing common barriers, and emphasizing ease of adoption. T A R G E T E D E M A I L C A M P A I G N E x a m p l e 1 :
A N S I O N C A M P A I G N Partnered with sales to reach newly appointed graphics and packaging heads after a client’s acquisition. Designed a fun and informal campaign style to resonate with this new audience while reinforcing our core messaging. E x a m p l e 2 :
E R S Managed sourcing, messaging, and logistics for direct mail campaigns targeting international decision-makers—combining tangible touchpoints with digital follow-ups to strengthen engagement. E x a m p l e 3 :
A L O P E R A T I O N S At SGS & Co, I coordinated Request for Proposal (RFP) submissions and managed the response library through Loopio. I curated content, collaborated with cross-functional teams to gather accurate inputs, and ensured submissions were brand-aligned, up to date, and tailored to each prospect.
evaluated new store locations, conducted feasibility studies, and assisted in partnership negotiations. I worked closely with franchise partners and collaborated with the Japanese head office to ensure branding and operational standards were upheld across franchised stores. Partnership Management C O M M E R C I A L O P E R A T I O N S
in booth design ideation and collaboration with designers, as well as managing detailed event logistics such as supplier coordination, shipping, and staff scheduling.
to potential clients across Asia and Europe. Work included developing email campaigns, LinkedIn posts, special activities, and on-site event materials.
I G N S Developed specialized campaigns tailored to different verticals, achieving open and click rates above industry benchmarks. Created personalized outreach for high-priority leads, with sequences translated for multiple country markets. Key tasks: • Cleaned and segmented lead databases in Salesforce • Set up campaigns in HubSpot and linked with Salesforce • Wrote and managed multiple email chains for segmented audiences • Built landing pages for registrations and promotions • Coordinated with a graphic artist for banners and page designs
including free trials, games, and on-site or off-site meetings. Developed marketing collateral to support distribution and audience interaction during events. Key tasks: • Creating landing pages for registrations and promotions • Collaborating with designer on event materials • Designing presentations for event speakers • Organizing networking apéros and dinners alongside conferences • Managing communications, guest confirmations, and dinner logistics • Overseeing event logistics and budget for printing/shipping • Coordinating with printers and suppliers for marketing collateral S P E C I A L A C T I V I T I E S & M A T E R I A L S
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