apidays Paris 2022 - Demystifying your APIs after launch, Meenakshi Khatri, Giesecke+Devrient

apidays Paris 2022 - APIs the next 10 years: Software, Society, Sovereignty, Sustainability
December 14, 15 & 16, 2022

Demystifying your APIs after launch: A crash course using feedback, metrics and analytics
Meenakshi Khatri, Global Solutions Product Manager at Giesecke+Devrient Mobile Security
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Transcript

1. Demystifying your APIs
   after launch
   

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2. ❖ 17+ years of Professional Experience
   ❖ Creative, Researcher, Think Frugal aka Jugaad
   ~ Innovative ideas to solve problems quickly
   ❖ Working as Global Product Manager /
   API Evangelist / Web3.0 Enthusiast
   ❖ But also wore many hats in the past: ~ as Web
   Developer, Product Owner, Business Analyst,
   Project Management, CEO
   Current interest in: APIs for Web3.0, No-code
   Blockchain APIs, NFTs, ChatGPT
   MEENAKSHI KHATRI
   

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3. 2023 SERIES OF EVENT
   New York
   May 16&17
   Australia
   October 11&12
   Singapore
   April 12&13
   Helsinki & North
   June 5&6
   Paris
   SEPTEMBER
   London
   November
   15&16
   June 28-30
   SILICON VALLEY
   March 14&15
   Dubai & Middle East
   February 22&23
   

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4. A crash course on
   - Why it Matters?
   

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5. FANCY DEVELOPER PORTAL
   ✓
   Offering quick-to-
   integrate APIs
   ✓
   Fancy Developer Portal
   ✓
   Marketing jargons
   ✓
   Business jargons
   ✓
   Money well-spent ☺
   

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6. WEEKS, MONTHS LATER…
   NO USERS
   Struggling to sign deals
   with customers
   COMPLAINS
   Documentation / broken
   endpoints etc. etc.
   PURPOSE
   Did it serve the purpose?
   NOT MAKING €$ £
   APIs not generating
   revenue
   30% 20%
   10% 40%
   

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7. ANALYTICS & METRICS
   Are users actually using
   your APIs?
   AGENDA
   01 02
   DOCUMENTATION
   Is it easy to read / try / test
   the APIs?
   03
   USER FEEDBACK
   Do you communicate with
   your users?
   04
   IMPLEMENTING CHANGES
   Execute, Test, Repeat
   

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8. Plug-in that generated data
   ANALYTICS & METRICS
   01
   

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9. REAL-TIME ANALYTICS & METRICS
   RESPONSE TIME
   LATENCY
   ERRORS
   QUALITATIVE vs
   QUANTITATIVE DATA
   KPIs
   DEMOGRAPHICS
   CONCURRENT
   REQUESTS
   

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10. MEASURE & ANALYSIS
    TYPES OBJECTIVES
    SCORE
    (example)
    RESPONSE TIME
    Business critical Dependencies on
    other APIs
    Frequency of the
    API calls
    1
    LATENCY
    Hosted near the
    region?
    SLA commitment
    99.95%
    Dependencies
    with other APIs
    4
    USAGE
    Reaches
    expected targets?
    Revenue visible? User behaviors? 3
    SECURITY
    THREATS
    Levels of
    security?
    Regional
    requirements?
    Business critical 2
    

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11. DOCUMENTATION
    02
    Keep it Simple, Smartie
    

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12. IDENTIFYING YOUR API SPECS STYLE
    

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13. USER FEEDBACK
    03
    We don’t use it enough, although it’s great!
    

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14. “Every company's greatest
    assets are its customers,
    because without customers
    there is no company.”
    — MICHAEL LEBOEUF
    

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15. TYPES OF USERS
    LEADING
    ADVANCED
    STANDARD
    BASIC
    LEVEL 1 2 3 4
    PERCENTAGE 20% 40% 30% 10%
    DESCRIPTION Only Few APIs Loyal Customers
    Challenges &
    Brings Innovation
    VIP Customers
    

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16. PRIORITIZATION MATRIX
    GOALS IMPACT CRITICAL
    1 Want to increase X API calls with Level 1
    users
    Very High
    2 Generate revenue with DEF-APIs High
    3 Expose API to a particular country Low
    4 Introduce new features Low
    5 Secure VIP status of the users High
    

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17. IMPLEMENTING
    CHANGES
    04
    Execute, Test, Repeat – Be flexible!
    

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18. FAST, BUT NOT FURIOUS
    INTERNAL ANALYSIS CHOOSE PLAN / SET KPIs
    GO LIVE! EXECUTE
    1 2 3
    4
    5
    

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19. API CALLS /
    WEEK
    API-REVENUE MARKET
    COVERAGE
    15K 1M 30%
    

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20. PROFITABILITY RATIOS
    API ANALYTICS (%)
    DOCUMENTATION (%)
    USER FEEDBACK (%)
    API METRICS (%)
    USER TESTIMONIALS (%)
    WORST PEER BEST PEER
    % % %
    % %
    %
    % %
    % % %
    Europe
    Asia USA
    %
    % %
    %
    

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21. CREDITS: This presentation template was created by Slidesgo,
    including icons by Flaticon and infographics & images by Freepik
    THANKS!
    DO YOU HAVE ANY QUESTIONS?
    https://www.linkedin.com/in/meenakshik/
    https://twitter.com/meenakshik
    https://www.clubhouse.com/@meenakshik.de
    

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