What Has Conversion Got To Do With Affiliate Marketing?

Affiliate marketers and lead generation providers often overlook the significance of conversion. Sinead’s presentation aims to provide key insights into why conversion rate is crucial to affiliate marketing/lead generation.

Plus some easy ways in which advertisers can improve their affiliate conversion rates to significantly increase online sales and achieve maximum ROI.

Presention by Sinead Hernen the Director of Affiliate Partnerships at Azam Marketing.

Transcript

1. What  Has  Conversion  Got  To  Do   With  Affiliate  Marke7ng?   Sinead  Hernen   Director,  Affiliate  Partnerships   Azam  Marke7ng    
2.  About  Me   !   Started  career  in  Online   Marke7ng  in  2000   !   Managed  Shop  Direct   affiliate  programs  in   Manchester  for  three   years   !   Joined  Azam  Marke7ng  in   2008     !   Advise  on  affiliate   marke7ng  strategy  &   Growth  
3. About  Azam  Marke7ng   affiliate   management   eCRM  and   email   marke7ng   search   marke7ng   social   media   affiliate     web   design  
4. Azam  Clients  
5. What  Is  Affiliate  Marke7ng?     Affiliate  marke,ng     is  an  online  marke7ng   prac7ce  in  which   businesses  reward   affiliates  a  commission   for  each  sale  or  lead  they   generate.   PPC   Content   websites   Cashback   websites   Voucher  Code   websites   Blogs   Shopping   portals   Email   Marke7ng   Many  other   types  
6. How  Does  Conversion  Fit  into  Affiliate   Marke7ng?     CONVERSION   AFFILIATE  MARKETING    
7. Average  Earnings  Per  (Hundred)  Clicks  -­‐  EP(H)C  
8. Conversion  Can  Make  or  Break  Affiliates!   !   Real  Value  of  an  Affiliate   Program  =  Number  of  Clicks   x  Conversion  Rate  x   Commission  =  Actual   Affiliate  Revenue   !   500  clicks  x  2%  x  £30.00  =   £300.00  =  EP(H)C  £60.00  =   LOSS!   !   500  clicks  x  2%  x  £35.00  =   £350.00  =  EP(H)C  £70.00  =   BREAK  EVEN!!   !   500  Clicks  x  3%  x  £30.00  =   £450.00  =  EP(H)C  £90.00  =   PROFIT!!!  
9. Effec7ve  Ways  to  Op7mise  Your   Affiliate  Conversion  Rate  
10. Provide  Targeted  Offers,  Crea7ve  &   Landing  Pages  
11. Op7mise  Your  Affiliate  Landing  Pages  -­‐  Standard  
12. Op7mise  Your  Affiliate  Landing  Pages  -­‐  Affiliate  
13. Eliminate  Leakage...  
14. Remove  Phone  Numbers  
15. Geo-­‐Target  Your  Landing  Pages...  
16. Geo-­‐Target  Your  Landing  Pages...  
17. PPC  and  SEO  Affiliates     !   Provide  Targeted   Keyword  Lists   !   Allow  Syndica7on  of   Blog  Content   !   Provide  Clear  Rules  &   Condi7ons  
18. Email  Marke7ng  Affiliates   !   Provide  quality  html  email   crea7ve   !   Make  it  readily  available   !   Ensure  the  crea7ve  has   strong  call  to  ac7ons   !   High  resolu7on  graphics   and  customised  landing   pages  which  are  consistent   with  the  email  offer     !   Showcase  any  exclusive   voucher  or  promo  codes   clearly  on  the  crea7ve  
19. Voucher  Code/  Cashback  Affiliates   !   Offer  exclusive,   personalised  voucher   codes  (MVC2011)   !   Provide  regular  deals   !   Use  ‘dummy’  codes  or   deals   !   Op7mise  your  company   descrip7on  with  targeted   keywords   !   Create  ‘Premium’   commission  7er  
20. Ques7ons  &  Answers   @sinead_azammkt   www.azam.info   www.azam.net