VirtualCommunities.pdf

Transcript

1. * virtual communities
2. Ariel Waldman Digital Anthropologist, VML
4. Ariel Waldman Digital Anthropologist, VML
5. Ariel Waldman Digital Anthropologist, VML Purveyor of Cool Sh**, ShakeWellBeforeUse.com
6. Ariel Waldman Digital Anthropologist, VML Purveyor of Cool Sh**, ShakeWellBeforeUse.com Columnist, Engadget
7. * omg, what’s going on!?
8. * virtual reality
10. * there has been a shift
11. * there has been a shift virtual
12. * there has been a shift virtual augmented
13. “virtual communities form when people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships” - Rheingold
14. * motivations
15. * motivations intimate interaction
17. * motivations intimate interaction
18. * motivations intimate interaction storytelling
19. * motivations intimate interaction storytelling
20. * motivations intimate interaction storytelling
22. * need to share
23. * expression
24. + = need to share = personal expression
25. need to share + expression = user generated content
26. * user is the storyteller
30. * user controls + creates
36. * interactive listening
38. * living, breathing virtual world
39. * global microbrand
40. * experiences
41. * recipes
42. * scripting
43. * hactivism
44. * sharing on a larger scale
45. * global warming
46. * virginia tech
47. * understanding
48. * users are the resource
51. Philip Rosendale, Linden Labs * where we’ve been
52. alpha in 2002 beta in 2003
54. october 2006 - 1 million accounts december 2006 - 2 million accounts january 2007 - 3 million accounts
55. 200k online at any time
56. * communities aren’t compartmentalized
57. * user experience
58. * wimps (window, icon, menu, pointing device )
59. * wimps (window, icon, menu, pointing device ) * guis (graphical user interface ) * zuis (zoomable user interface )
60. * biofeedback (to be determined )
61. * acquaintances
62. * personal expression
63. * reactions
64. * augmented reality
65. * social technology
66. * virtual communities