Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
BAND_Workshop
Search
atcc
October 07, 2014
0
5.8k
BAND_Workshop
atcc
October 07, 2014
Tweet
Share
More Decks by atcc
See All by atcc
14th ATCC KPMG
atcc
0
1.8k
14th ATCC IBM
atcc
0
1.8k
14th ATCC 國泰
atcc
0
3.1k
14th ATCC 研華
atcc
0
2.3k
14th ATCC BAND
atcc
0
1.7k
14th ATCC Ogilvy
atcc
0
190
Tumblr
atcc
0
3k
everrich
atcc
0
4.4k
AMD
atcc
0
2.2k
Featured
See All Featured
Become a Pro
speakerdeck
PRO
26
5.2k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
280
13k
Designing Experiences People Love
moore
140
23k
Unsuck your backbone
ammeep
669
57k
Agile that works and the tools we love
rasmusluckow
328
21k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
32
2.2k
Making Projects Easy
brettharned
116
6k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Code Review Best Practice
trishagee
67
18k
The World Runs on Bad Software
bkeepers
PRO
67
11k
Why You Should Never Use an ORM
jnunemaker
PRO
55
9.2k
Testing 201, or: Great Expectations
jmmastey
42
7.2k
Transcript
BAND
⾃自我介紹
「⾏行行銷」談什什麼?
⽅方法
有沒有⼀一套
⽼老老梗?
放心 我的「故事」跟別人都不一樣
「故事」
「⾏行行銷」
故事
Good
2 What is BAND? 你認為 BAND 是什麼? ( 15
分鐘 )
( 10 分鐘 ) Share with us ! What is
BAND? 你認為 BAND 是什麼?
Get Together [人 情 味]
2 BAND Story 誰?在哪裡?什麼時候?感覺? ( 20 分鐘 ) v
注意「感覺」要如何表達 v v ⺫⽬目標客群會主導故事發展 v
( 15 分鐘 ) BAND Story 誰?在哪裡?什麼時候?感覺? v 請各組與業師分享並交流
v ⼀一組⼀一分鐘 v Share with us !
故事
2 Show Your Story 提出 BAND 三個月行銷計劃 ( 30
分鐘 ) v 故事情境 v 媒體佈局 v v ⺫⽬目標設定 v 設計病毒 v
( 30 分鐘 ) Show Your Story 提出 BAND
三個月行銷計劃 v 請各組帶著你們的成品來台上分享 v ⼀一組三分鐘 v 五組結束後請接受各組提問 Share with us !
最佳故事行銷 The Best Story 說書人