3 Things to do NOW to Guarantee Year-End Fundraising Success!

Transcript

1. 3 Things to do NOW to Guarantee Year-End Fundraising Success! Sandy Rees Chief Encouragement Officer
2. You’re in the right place… Need to raise BIG BUCKS during the holidays! Aren’t sure how to do that Believe in planning and want to get yourself ready for success Want some ninja tips to blow past your goals!
3. About me --  Fundraising Nerd  Trainer  Animal lover/Cat Mama  Founder & Host of Fundraising TV me and Praline
4. Here’s my story…
5. I wasn’t born with fundraising skills…
6. I didn’t sign up for fundraising at career day
7. Where I learned it was…
8. What happened was…
9. Today…
10. Holidays 2023 “We did it!” “We reached our goal early. What do we do now?” “Thank you, thank you!! “We’ve never raised that much during the holidays before!” “I can’t believe we did it!” “That was amazing!”
11. Truth -- WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE MORE LIVES.
12.  Assuming that people will give just because it’s the holidays  Waiting until the last minute to decide what to do  Overasking  Bad asks/begging Common Problems
13. Here’s where we are: You are here Fundraising season starts Prime time!
15. Before you can eat cake:  Choose a recipe  Decide when you’ll bake  Shop for ingredients  Mix the ingredients  Bake the cake  Let it cool  Grab a fork!!
16. Same with Fall/Holiday fundraising
17. What Good fundraising is:  Donor focused  Partnership/relationship  Transformational for the donor AND the charity
18. What fundraising isn’t:  Begging  Arm twisting  “Hitting people up”
19. Maintain a positive balance
21. Do lots of this NOW!
22. Strategy #1: Warm Up Donors  Lots of warm touches  Remind them they’re the hero  Make ‘em feel good!
23. What that means…  Consistent, warm communications  More stories, more photos, more video  More invitations to connect
24. Ninja ideas:  Mid-Year Update  Thank-you video  Thank-you calls to your best donors**
25. Example
26. Example
27. Strategy #2: Map it out  Number of Asks  When will you Ask?  What happens when you’re not Asking?
28. Ninja Trick: 3-to-1 ratio
29. Ninja trick: Calendar it
30. Strategy #3: Plan a Mix  Online AND offline  Fundraising AND awareness  Leverage online fundraising (you can do more!)
31. Explain why you need help NOW!  What will happen if you meet your goal?  What will happen if you DON’T? Will lives fall through the cracks?
32. Now what?
33. Resource
34. Get Your Fall/Holiday Fundraising Plan done!
35. Your plan for success!  What to say to get waves of donations  Strategically time your Asks so you don’t wear people out  Thank people so well they share what you send!  Take time off to enjoy the holidays, guilt free!
36. www.InspiredFundraisingRetreat.com People Say…
37. www.InspiredFundraisingRetreat.com FAST results!
38. www.InspiredFundraisingRetreat.com Plus, we have FUN!
39. 120-Day FoolProof Fall Fundraising Calendar BONUS!
40. Matching Gift Request Scripts BONUS #2! (expires Aug 6) 3 different proven approaches!
41. Last-Minute Email Campaign Swipe File BONUS #3! (expires Aug 6) 51 pages of successful campaigns!
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