AI Tools to Spotlight Your Fundraiser

Transcript

1. AI Tools to Spotlight Your Fundraiser Less Grind, More Shine
2. Today’s guest As a Ph.D. candidate specializing in natural language processing, Ala developed the idea of using AI to automate the content creation and publishing process. Ala Falaki Founder of NixieSocial.com
3. Auctria | Since 2011 Organizations have raised over $1 billion dollars “Auctria’s mission is to empower nonprofit organizations by providing you with an affordable, easy to use powerful tool for event fundraising” Laurie Hochman Director of Business Growth and Strategy
4. • AI in Action • Free AI Tools: Meta.ai, Gemini, Claude • Prompts • Content Calendar • Generating Images with AI • Reusable Templates • Planning and Tips • Nixie Social • Capturing Your Voice and Visual Identity Agenda
5. Social Media is Important 96% 0.066% 📉 of nonprofits have social media presence, but the average engagement rate is just
6. Social Media is Important of nonprofits post once a week or less 84% 📅
7. Social Media is Important of people who engage take action (Donate, Share, Volunteer, …) 55% 🙋
8. Social Media Struggle ⏱ It eats up a lot of time. 👥 Many teams have limited capacity. 🤖 AI can help.
9. AI in Action (Options) OpenAI ChatGPT https://chatgpt.com
10. AI in Action (Options) Meta’s MetaAI https://meta.ai/
11. AI in Action (Options) Google Gemini https://gemini.google.com
12. AI in Action (Options) Anthropic Claude https://claude.ai
13. Example of Prompt that Works You are a creative content strategist for a nonprofit called “PawHope,” which rescues and rehabilitates stray animals in urban areas. Generate a 7-day Instagram content plan for PawHope. The content should be fresh, engaging, and emotionally resonant. Use a variety of formats (e.g., behind-the-scenes, success stories, educational tips, impact updates, call-to-action). Include: -A compelling post caption -A list of relevant hashtags -A suggestion prompt to generate an image Present the output in a table format with columns for: Day, Caption, Hashtags, Image Prompt Suggestion Make the tone warm, hopeful, and inspiring. Avoid repeating the same themes.
14. Example of Prompt that Works You are a creative content strategist for a nonprofit called “PawHope,” which rescues and rehabilitates stray animals in urban areas. Generate a 7-day Instagram content plan for PawHope. The content should be fresh, engaging, and emotionally resonant. Use a variety of formats (e.g., behind-the-scenes, success stories, educational tips, impact updates, call-to-action). Include: -A compelling post caption -A list of relevant hashtags -A suggestion prompt to generate an image Present the output in a table format with columns for: Day, Caption, Hashtags, Image Prompt Suggestion Make the tone warm, hopeful, and inspiring. Avoid repeating the same themes.
15. You are a creative content strategist for a nonprofit called “PawHope,” which rescues and rehabilitates stray animals in urban areas. Generate a 7-day Instagram content plan for PawHope. The content should be fresh, engaging, and emotionally resonant. Use a variety of formats (e.g., behind-the-scenes, success stories, educational tips, impact updates, call-to-action). Include: -A compelling post caption -A list of relevant hashtags -A suggestion prompt to generate an image Present the output in a table format with columns for: Day, Caption, Hashtags, Image Prompt Suggestion Make the tone warm, hopeful, and inspiring. Avoid repeating the same themes. Example of Prompt that Works
16. 󰢨 Volunteer Highlights (Volunteer of the month feature, short interviews: why I volunteer,…) 💬 Educational/Helpful Content (Tips, how-tos, bust a myth, FAQ answers,…) 🎉 Events & Announcements (Upcoming events, Save the Date, post-event recaps,…) 🧩 Interactive & Engaging Posts (Polls, quizzes, ask audience for feedback, contests,…) Content Format Ideas 📆 Seasonal & Cultural Moments (Holidays, awareness days, local news,…) 󰰁 Community Spotlights (Feature Partners, collaborators, quotes from people you serve,…)
17. You are a creative content strategist for a nonprofit called “PawHope,” which rescues and rehabilitates stray animals in urban areas. Generate a 7-day Instagram content plan for PawHope. The content should be fresh, engaging, and emotionally resonant. Use a variety of formats (e.g., behind-the-scenes, success stories, educational tips, impact updates, call-to-action). Include: -A compelling post caption -A list of relevant hashtags -A suggestion prompt to generate an image Present the output in a table format with columns for: Day, Caption, Hashtags, Image Prompt Suggestion Make the tone warm, hopeful, and inspiring. Avoid repeating the same themes. Example of Prompt that Works
18. You are a creative content strategist for a nonprofit called “PawHope,” which rescues and rehabilitates stray animals in urban areas. Generate a 7-day Instagram content plan for PawHope. The content should be fresh, engaging, and emotionally resonant. Use a variety of formats (e.g., behind-the-scenes, success stories, educational tips, impact updates, call-to-action). Include: -A compelling post caption -A list of relevant hashtags -A suggestion prompt to generate an image Present the output in a table format with columns for: Day, Caption, Hashtags, Image Prompt Suggestion Make the tone warm, hopeful, and inspiring. Avoid repeating the same themes. Example of Prompt that Works
19. Example of Prompt that Works
20. Generate Image Use ChatGPT, Gemini, or MetaAI services to generate high quality images.
21. Let’s See a Sample Every small act of kindness adds up. Whether it’s a share, a donation, or a few minutes volunteering, YOU are part of the ripple that saves lives. Let’s make this week one of action and compassion. 💪🐶🐱 #MondayMotivation #HopeForPaws #AnimalLoversUnite #ChangeLives #PawHopeMission
22. Create a Template 💡 It is possible to use AI to create a template of any successful post you see on social media.
23. Create a Template Core Components: ★ Hook/Intro ★ Core Message ★ Mission ★ Forward-Looking Statement ★ Uplifting Close 🏗
24. Why Scheduling Matters? Consistency keeps you in the algorithm ’s favor and on your audience ’s radar. 📈
25. Scheduling Tools 🛠 Buffer or Hootsuite Free plans available Support multiple platforms 📱 Meta Business Suite Best for Facebook + Instagram 100% free with no scheduling limits
26. Tips & Tricks 🔁 Avoid Repetition Include the content from previous week to your prompt, and ask the model to generate something different. ✍ Customize the Caption It is as easy as instructing the AI on what parts you don’t like: Tone? Idea? Length? 🚀 Improve Content Ask AI to act like a social media expert (like Gary V.) and criticize your content.
27. Stay in touch with @nixiesocial Email: ala@nixiesocial.com Website: nixiesocial.com
28. Explore AUCTRIA at your own pace @auctria Email: hello@auctria.com FB Group: Auction Team Talk