Giving Tuesday Donation Page Set Up on Auctria: 3 Steps + 3 Hot Tips 2025

Transcript

1. Giving Tuesday with Auctria 1. Donation Page Set-up 2. The Essential Steps for a Winning Campaign AUCTRIA - Fundraising Events Made Easy
2. Giving Tuesday Workshop Giving Tuesday set up is EASY with Auctria (10 minutes) • set-up your donation page using Auctria in 3 steps Stay a bit longer Giving Tuesday tips and strategy part of the webinar. (15 minutes) • Communication strategy- tell, tell, tell → ask • Ambassador influence, gain attention, enjoy the hard work later that is put in NOW • Meaningful asks, it's not just asking for funds because it's the end of the year Open Q+A
3. GivingTuesday
4. Easy to set up, Easy to use Easy to set up, easy to use ❏ Past supporters & bidders are most likely future Giving Tuesday donors ❏ Website presence ❏ Ability to collect donations ❏ Provide a receipt for supporters Because you will be accepting donations online, the #GT campaign page requires credit card integration to be set-up
6. Create Organization→ Special GT→ Create Event 3 2 1
7. Out of the box and ready to go
8. Edit Cash Donation Element: use your core number
9. Edit Thermometer Goal
10. Out of the box
12. GivingTuesday
13. Giving Tuesday Strategy The Essential Steps for a Winning Campaign AUCTRIA - Fundraising Events Made Easy
14. Prep now for permission to ask later Tell Tell Tell Ask
15. 7 Common Giving Tuesday Mistakes Small Nonprofits Make 1. Waiting until the last minute to plan your Giving Tuesday campaign 2. Vague fundraising goals 3. Overloading donors with information 4. Neglecting your team as ambassadors 5. Poor giving experience 6. No follow-up after the campaign 7. Ignoring social engagement
16. What to Do Now to be ready in December: Define Your Campaign Create Your Page Craft Your Message Include Social Proof Add Visual Elements Set Up Donation Options Optimize for Mobile Test Your Page Giving Tuesday Workshop
17. Giving Tuesday Marketing Plan Set Up Auctria Fundraising Page Template Draft Initial Content Calendar Peer-to-Peer Fundraising Strategy Determine campaign goals and theme Giving Tuesday Workshop
18. Example that checks all the boxes Headline Story snippet Image Social proof Donation tiers Impact statement Interactive element
19. Day of Giving Tuesday Giving Tuesday Marketing Plan Last Chance Emails Mid-day Reminder Email Hourly Updates Morning Kickoff Email Giving Tuesday Workshop
20. Giving Tuesday 2025 Campaign Assets Checklist Visual Assets: Campaign Logo or Branded Graphic Shareable Graphics for Social Media Cover Image for Social Media Profiles Infographic Thank You Graphic Giving Tuesday Workshop
21. Giving Tuesday 2025 Campaign Assets Checklist Campaign Tracking Tools: Auctria Reports Easy Monitoring Giving Tuesday Workshop
22. Meaningful Ask
23. Not Too Early What worked for us in 2024 • Challenge Match • Handwritten Postcards • Involving Major Donors • Phone Calls and Personal Emails • Going Live! • Extending the Match • Planning for Stewardship
24. Not too Early Handwritten Postcards
25. Share your GT Outcome
26. Note on Licenses • Unlimited number of events on all plans • Yes, even on the FREE Explorer plan you can run a GT event • Income limits do still apply (Explorer, $10K, Emerald $50K, Diamond no limit) Explorer Emerald Diamond
27. @auctria Email: hello@auctria.com FB Group: Auction Team Talk Events Directory events.auctria.com Stay in touch with Auctria