upon & be creative • Define the audience • Historical data • National products & services • Sports • Unique experiences • Large ticket items • Local treasures • Priceless items • Keepsake items 🔎
presence • Map out all the important dates • Timing requests • Keep accurate records • Single person and location to store donated items • No thank you is okay • Do thank the donors after the event, plan for this now BONUS: being organized helps keep volunteers happy 📝
• ALWAYS have a procurement letter available • Ask all stakeholders • Ask all prior donors • Ask as you are using services or making a retail purchase • Leave plenty of time but not too much time between request and closing date 📝
Be too pushy 2. Email when it says hand deliver or vica versa 3. Be wishy washy about picking up donations 4. Be scattered 5. Ask at super busy times 6. Wait too long to create a digital presence 7. Wait too long to distribute thank you letters 8. Waste your time with promotional offers Thank you, but no thank you is OK 🚫
Business factors • Seasonality • Internal policies • Capacity Decisions usually made by Marketing teams. • Timing • Event type/location • Audience fit/reach • Past experience What Decision-Makers Want and Need ❓
donation as instructed • Not knowing the difference their donation made • No noticeable public promotion or mentions • Donated certificates not redeemed No perceived impact on business or community 💔
★ Research whether you qualify (often on website) ★ Follow instructions ★ Show you can deliver community presence, visibility, social media reach ★ Be understanding if told no for now ★ Engage them year-round, not only when you want something from them ★ Demonstrate high value to those who say yes Think & act WIN-WIN Make them glad they said yes! ⬆
letter available • Many request additional information for verification such as tax id number, or school number • Tend to have a much longer lead time • May have limit on number of times requesting in a year or 2 years • Follow Auctria boards for over 500 links to donation request letters 🔎
a DonationMatch login 2. Add your organization profile 3. When verified, add event details 4. Go to “Find Donations” to see eligible items and make requests 5. Will be notified when a donation is approved, how to collect it, how the donor company wants to be thanked 6. Repeat steps 3-5 for future events EXAM PLE 🔖
memorabilia, wine packages, purses, vacation packages, once in a lifetime experiences • Unique and not available on the open market for sale (Private Villas) • NEVER be asked for a deposit or guarantee • Get the small details in writing: shipping, airfare, black-out or exact dates & times, delivery services • Guaranteed authenticity • Items you cannot find at the mall Remember- there is a minimum bid and that is the commission that will be paid back to the no-risk company 🛍
Center for Children 2021 Children of Promise Gala on November 12, 2021 • Sonoma Trip (Consignment Cost = $3,850) • Trip gets bid up to and sells at auction for $26,000 (Twice) • Payment breakdown - The New England Center received $22,150 on each Sonoma Trip that was sold. Sold two Sonoma trips for a total of $44,300 profit on the one auction item. 🧳
early promotion • Never too early to think about adding consignment (Save the Date Cards) • Track all donors and items • Website set-up • Branding the auction • Establish social media presence early • Promoting items ☑
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