Unlock Event Success: Master the Art of Sponsorship Synergy

featuring Alex Durant

Transcript

1. Unlock Event Success: Master the Art of Sponsorship Synergy
2. EVENTS ARE HAPPENING ALL AROUND YOU
4. AUCTRIA SPONSORSHIP INTEGRATION

5. AUCTRIA SPONSORSHIP INTEGRATION

7. BRAND RUB
10. NOT EVERY BRAND IS THE RIGHT FIT
11. Sponsorship Real Estate
12. SPONSORSHIP
13. Activation Space
14. TABLE ACTIVATION
15. SMALL-SCALE ACTIVATION
16. LARGE-SCALE ACTIVATION
17. Naming Rights
18. NAMING RIGHTS - UNDERWRITING
19. SPONSORED AREAS OF THE EVENT
20. NAMING RIGHTS - STAGE BRANDING
21. NAMING RIGHTS - PRESENTING SPONSOR
22. NAMING RIGHTS - EVENT TAKEOVER
23. NAMING RIGHTS - EVENT TAKEOVER
24. Marketing Assets & Logo Inclusions
25. EVENT WEBSITE - LOGO RECOGNITION
26. EVENT WEBSITE - LOGO RECOGNITION
27. ONSITE SIGNAGE - LOGO RECOGNITION
28. BAR MENUS
29. TRAY PASS CARDS
30. MARKETING ASSETS
31. Direct Engagement with the Consumers & Talent
32. SPEAKING OPPORTUNITIES - SESSION HOST
33. SPONSORED AWARDS
34. In-Kind Donations
35. IN-KIND DONATIONS
36. Organic Sponsorship Integration
37. INTERACTIVE ELEMENTS
38. PHOTO OPS
39. Sponsorship Proposal
40. BUILD A SPONSORSHIP PITCH DECK/PROSPECTUS
41. • Event Overview
 WHAT TO INCLUDE IN SPONSORSHIP PROPOSAL? 
 • Audience Profile
 • Historical Data
 • Brand Rub Alignment
 • Sponsorship Real Estate Options

42. BUILD A SPONSORSHIP PITCH DECK/PROSPECTUS
43. Tiered Packages
 STRUCTURING YOUR SPONSORSHIP PACKAGES
 Example:
 • Bronze Sponsor – $2,500
 Includes: Logo on website, one social post, name on event signage
 
 • Silver Sponsor – $5,000
 Includes: All Bronze benefits + exhibitor booth, program ad, 2 tickets
 
 • Gold Sponsor – $10,000
 Includes: All Silver benefits + stage mention, logo on lanyards, 4 tickets
 
 • Platinum Sponsor – $20,000
 Includes: All Gold benefits + presenting rights, branded activation space, emcee thank-you, and 8 tickets
 

44. À La Carte with Tier Placement
 STRUCTURING YOUR SPONSORSHIP PACKAGES
 Example À La Carte Menu:
 • Sponsor the Welcome Lounge – $3,500
 • Name a Session Track – $2,000
 • Branded Wellness Kits – $1,200
 • Social Media Takeover – $800
 • Stage Mention – $500
 
 ** Investment unlocks additional Tier Benefits:
 Bronze Tier $1,000–$4,999 
 Silver Tier $5,000–$9,999 
 Gold Tier $10,000–$19,999 
 Platinum Tier $20,000+ 

45. Don’t just list benefits…bundle them strategically. By offering escalating value across clear tiers, or by allowing tailored selections via an à la carte model, you empower sponsors to choose precisely how they want to engage, ultimately encouraging deeper investment.
 STRUCTURING YOUR SPONSORSHIP PACKAGES

46. AUCTRIA SPONSORSHIP INTEGRATION

47. IDEAS FOR ACTIVATION SPACE BY EVENT TYPE
 Gala (Non-Profit Fundraising Event)
 Conference

48. IDEAS FOR ACTIVATION SPACE BY EVENT TYPE
 Retreat
 5K RUN/FUN RUN

49. IDEAS FOR NAMING RIGHTS BY EVENT TYPE
 Gala (Non-Profit Fundraising Event)
 Conference

50. IDEAS FOR NAMING RIGHTS BY EVENT TYPE
 Retreat
 5K RUN/FUN RUN

51. IDEAS OF MARKETING ASSETS BY EVENT TYPE
 Gala (Non-Profit Fundraising Event)

52. IDEAS OF MARKETING ASSETS BY EVENT TYPE
 Conference
 Event Fundraiser | 
 Sell Sponsorships + Promote Sponsors

53. Gala (Non-Profit Fundraising Event)
 Conference
 IDEAS FOR DIRECT ENGAGEMENT BY EVENT TYPE

54. IDEAS FOR DIRECT ENGAGEMENT BY EVENT TYPE
 Retreat
 5K RUN/FUN RUN

55. IDEAS TO INCORPORATE IN-KIND DONATIONS
 Gala (Non-Profit Fundraising Event)

56. Conference
 IDEAS TO INCORPORATE IN-KIND DONATIONS

57. Retreat
 IDEAS TO INCORPORATE IN-KIND DONATIONS

58. 5K RUN/FUN RUN
 IDEAS TO INCORPORATE IN-KIND DONATIONS

59. Contract
60. COVER YOUR A**!!
61. Sponsor Communication & Management
62. COMMUNICATION & TRACKING
63. INFO TRACKING
64. Sponsor Thank You & Recap
65. THANK YOU!!
66. SPONSOR RECAP CALL
67. GENERAL EVENT RECAP DATA
68. SPONSOR SPECIFIC RECAP DATA
69. SPONSOR SPECIFIC RECAP DATA
70. SPONSOR SPECIFIC RECAP DATA
73. Q&A
74. The Brand Rub Advantage - Sponsor Alignment
75. The Brand Rub Advantage - Sponsor Alignment Identify Your Sponsorship Real Estate
76. The Brand Rub Advantage - Sponsor Alignment Identify Your Sponsorship Real Estate Craft Compelling Sponsorship Proposal
77. The Brand Rub Advantage - Sponsor Alignment Identify Your Sponsorship Real Estate Craft Compelling Sponsorship Proposal Build Lasting Relationships - Sponsor Communication
78. The Brand Rub Advantage - Sponsor Alignment Identify Your Sponsorship Real Estate Craft Compelling Sponsorship Proposal Build Lasting Relationships - Sponsor Communication The Power of Gratitude - Recap Calls & Analytics
79. THANK YOU