Thoughts of a Foodie (Food Trends in Germany)

74914ee9a20cae13765dce54917f2bb2?s=47 Axel Quack
March 28, 2014
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Thoughts of a Foodie (Food Trends in Germany)

Food Trends in Germany: Craft Beer & Mircrobreweries, Urban Mobility, Hyperlocal Sourcing, Reinvention of Food.

74914ee9a20cae13765dce54917f2bb2?s=128

Axel Quack

March 28, 2014
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Transcript

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  2. THOUGHTS OF A FOODIE FOOD TRENDS IN GERMANY

  3. 1.CRAFT BEER & MICROBREWERIES 2.URBAN MOBILITY 3.HYPERLOCAL SOURCING 4.REINVENTION OF

    FOOD
  4. CRAFT BEER & MICROBREWERIES

  5. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/MICROBREWERY “A microbrewery or craft brewery is a brewery

    that produces a limited amount of beer. Exact definitions vary, but the terms are typically applied to breweries that are much smaller than large-scale corporate breweries and are independently owned. Such breweries are generally characterized by their emphasis on flavor and brewing technique.”
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  11. URBAN MOBILITY

  12. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/FOOD_TRUCK “A food truck, mobile kitchen, mobile canteen, roach

    coach, or catering truck is a mobile venue that transports and sells food. Some, including ice cream trucks, sell frozen or prepackaged food; others resemble restaurants on wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, snack truck, kebab trailer (UK), break truck or taco truck.”
  13. BEGINNING OF THE FOOD TRUCK (WAGONS) Charles Goodnight invented the

    Chuck Wagon in 1866. Goodnight and his partner, Oliver Loving made a Trail Drive of 2,000 longhorns from the Fort Belknap area in northern Texas, to Denver Colorado. 
 Goodnight purchased a U.S. Government Wagon and had it completely rebuilt according to his specifications. The distinguishing feature of the wagon was the sloping box on the rear with hinged lid that lowered to become a cook’s table. The box was fitted to the width of the Wagon and contained shelves and drawers for holding food and utensils. “Chuck” was food to a cowboy. So the Wagon that carried the food became the “Chuck Wagon“.
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  15. DEL POPOLO WWW.DELPOPOLOSF.COM

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  17. DEL POPOLO HTTP://D.PR/ULBK/TT8K2FR8

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  21. FOOD-TRUCKS IN GERMANY WWW.FACEBOOK.COM/ FOODTRUCKSDEUTSCHLAND

  22. THE BIG BALMY WWW.THEBALMY.COM

  23. NIKOLAJ DE LOUSANOFF & CLAUDIO PEKRUN (THE BIG BALMY) „Wir

    lieben gute Lebensmittel. Deshalb ist es uns wichtig, dass wir vor allem regionale Partner für unsere Produkte im Boot haben. Wir unterstützen am liebsten die kleinen Hersteller.“
  24. HYPERLOCAL SOURCING

  25. GOOD EGGS Good Eggs core mission is to grow and

    sustain local food systems worldwide by connecting local farmers and foodmakers. Their online shop offers a wide variety of local products with will be delivered to the doorstep in San Francisco, Los Angeles, New Orleans and Brooklyn.
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  30. REINVENTION OF FOOD

  31. HAMPTON CREEK FOODS WWW.HAMPTONCREEKFOODS.COM

  32. HAMPTON CREEK FOODS Hampton Creek is a food company headquartered

    in Northern California that focuses on finding new ways of utilizing plants to replace eggs in a variety of different products and a mission to bring healthier and more affordable food to everyone, everywhere. CEO/Founder Josh Tetrick has reported that Hampton Creek Foods is working with six undisclosed Fortune 500 companies.
  33. HAMPTON CREEK FOODS HTTP://D.PR/ULBK/TT8K2FR8

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  35. CF. HTTP://WWW.BUSINESSWIRE.COM/NEWS/HOME/20130920005149/EN/HAMPTON-CREEK-NAMED-BILL-GATES-COMPANIES-SHAPING Investors and innovators, including Bill Gates, Vinod Khosla,

    and Peter Thiel, have provided investment capital and support to make Hampton Creek’s vision a reality. Gates recognized that “meeting the demand for food with animal products isn’t sustainable.” He’s called Hampton Creek’s approach “amazing” and identified them as one of three companies shaping the future of food.
  36. SOYLENT WWW.SOYLENT.NU

  37. SOYLENT CORPORATION Rob Rhinehart‘s is the founder of a product

    named “Soylent,” an attempt to replace food entirely with a liquid shake that has all the protein, fat, carbohydrates and micronutrients a human body needs. 
 
 He claims to have lived exclusively on the stuff for a month. Since then he has started eating real food again, but still gets 92 percent of his meals from Soylent.
  38. CARBOHYDRATES PROTEIN FAT NATRIUM POTASSIUM CHLORIDE FIBER CALCIUM IRON PHOSPHATE

    200G, IN THE FORM OF OLIGOSACCHARIDE 
 MOSTLY MALTODEXTRIN 50G, „ESSENTIAL AMINO ACID“ 65G, IN THE FORM OF OLIVE OIL 2,4G 3,5G 3,4G 5,0G 1,0G 18,0G 1,0G
  39. IODINE MAGNESIUM ZINC SELENIUM COPPER MANGANESE CHROMIUM MOLYBDENUM VITAMIN A

    VITAMIN B6 0,00015G 0,4G 0,015G 0,00007G 0,02G 0,02G 0,00012G 0,000075G 5000IU 0,002G
  40. VITAMIN B12 VITAMIN C VITAMIN D VITAMIN E VITAMIN K

    THIAMIN RIBOFLAVIN NIACIN FOLATE BIOTIN 0,000006G 0,06G 400IU 30IU 0,00008G 0,0015G, VITAMIN B1 0,0017G 0,02G 0,0004G 0,0003G
  41. PANTOTHENIC ACID LYCOPENE OMEGA-3 FATTY ACIDS GINSENG GINGKO LUTEIN ALPHA-CAROTENE

    VANADIUM 0,01G, VITAMIN B5 0,0005G, ONE CAROTENOID 0,75G 0,00005G 0,0001G 0,0005G 0,00014G 0,0001G
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  43. CF. HTTP://TECHCRUNCH.COM/2013/10/21/SOYLENT/ Soylent closed $1.5M in seed funding from Lerer,

    Andreessen Horowitz on October 2013. Rob Rhinehart and his team already generated $1.5 million in pre-orders.
  44. WILLIAM GIBSON “The Future is already here – it is

    just not evenly distributed.“
  45. MAIL@AXELQUACK.DE WWW.AXELQUACK.DE