engaged with your brand. Information is retained 300% better through VR/AR than traditional communication because clients engage with an immersive environment. Create a memorable and meaningful experience for your clients with Experiential Marketing.
that layers interactive, virtual enhancements atop an existing reality AR is developed into apps and used on mobile devices to blend digital components
executives routinely collect information about current customer behaviour, only 37% use this information for marketing purposes, according to a survey by the Economist Intelligence Unit (EIU). Engaging with customers using Augmented Reality, through social media such as WeChat, allows you to reach a huge audience; and most importantly allows you to collect the data you need to make your customers experience better. The amount of WeChat Mini Programs had exceeded 10,000 in Oct 2017, while the number of users is expected to exceed 200 million soon. Numerous application & platform developers are investing their time and money in building their Mini Programs for expanding businesses. 1000 900 800 700 600 500 400 300 200 100 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2013 2014 2015 2016 2017 Source：Tencent Everybody’s Doing It WeChat has nearly a billion monthly active uesrs 195 236 272 355 396 438 468 500 549 600 650 697 763 806 848 889 938 Millions
see how many goals they can kick by using their finger on the table. 2. Fully branded for your company 3. Is marker based – use your labels or coasters as a marker to make the ball and app appear as if from thin air. 4. Can be tied into a database which tracks users high scores so prizes can be given and user information can be given to the company. 5. Have the game as a WeChat mini-app. Ask customers to add your official WeChat account to get access to a game which in turn gives them access to prizes and giveaways. Win-win for business and customers 6. Customers can have something to do while waiting on friends. 7. Multi-player. Encourages competitiveness among friends. 8. With the 2018 Football World Cup coming up, now is the perfect time to engage with customers through an interactive, cloud based and entertaining way.
that takes consumers on a 3D tour to the village of Aushus, where the beverage is produced. This informational entertaining application allows users to explore the entire process of making vodka: from the wheat fields to the distillery and the bottle they hold. Tequila brand Jose Cuervo Jose Cuervo has also created an innovative campaign to show its history via augmented reality technology. As a part of a company’s marketing strategy, Jose Cuervo’s informational application turns its tequila bottle into an interactive advertisement. Ursus Romanian Beer Brand The largest Romanian home beer brand launched an AR-based application that combines entertaining and navigation features: from 3D animated bear to a guiding pub locator that can take you to the nearest bar serving Ursus.
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