Full Sail Athletics Creative Brief

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Transcript

1. Website Creative Brief For: Full Sail Athletic Department By: Brian Baird
2. Project Overview Giving our students access to real world experience by building a new athletic department, completely ran by students. With the help of instructors and combining the variety of degree programs at Full Sail, students will have the opportunity to apply the lessons they learn in the class to real world projects. Full Sail Pride. Real World Experience. Our mission is to combine the excitement of college sports with the cutting edge ethos of Full Sail University by creating a unique experience that empowers athletes, engages fans, and brings the Full Sail community together. Mission Statement
3. Brand Bio The Full Sail Athletic Department is not just launching a sports program, we aim to reimagine what college athletics can be in a world led by student’s creativity, innovation, and digital culture. Rooted in the creative legacy of Full Sail University, this department is pioneering a new era of fan engagement, brand identity, and multimedia driven experiences. Full Sail serves as a launchpad for student athletes, content creators, media producers, and brand innovators to unite under one mission: to build a culture of competitive excellence powered by the same creativity that drives Full Sail’s world renowned degree programs
4. Target Audience Full Sail students: Current and Prospective Students. Interested in Playing sports for Full Sail or interested is the business of operations. Alumni and Faculty: As supporters, mentors, and brand representatives. Local community, Partner Sponsorships, Local Businesses and Media: Build on the pillar of community involvement and community pride.
5. David Jones 18 Retail Bio David is a recent high school senior, works at Best Buy part time, and is looking at colleges to attend next year. David plays sports for his HS. He is not interested in the typical 4 year college model and is undecided in his major. In his free time he enjoys gaming with friends, listening and creating music, and wonders how to turn this passion into a career. High School Graduate 18,000 United States Goals • Indicate types of sports o ff ered and how to get involved. • Highlight real world experience application. • Emphasize Full Sail community and brand identity Frustrations • Struggle to locate key details like teams, schedules, or media. • The website looks old, overloaded with text, and not optimized for mobile. • Lack of interactive tools like live streams, past scores. Technology How will they access website? Mobile Safari Moderate High Instagram, YouTube Brands
6. Competitors 1. Savannah College of Art and Design; https://savannah.scadathletics.com 2. FSU athletics; https://seminoles.com/ 3. Muhlenberg College; https://muhlenbergsports.com/index.aspx