Activating developers to drive your advocacy programs

Developer advocacy is a strategic approach to marketing within technical companies, but in my experience, a Developer Advocate role is constantly questioned on the effectiveness. The question can easily be answered by laying out a path for developers to not only engage within your platform or product but eventually start advocating and being the force multipliers that drives your overall advocacy program. I will cover how GitHub has empowered a subset of our user base to become advocates for our platform and product and share actual success we have seen from this effort.

Transcript

1. Activating developers to drive your advocacy programs Brian Douglas @bdougieYO
2. Welcome to the Bey Area! @bdougieYO
3. Beyoncé
4. Destiny’s Child (1997-2006)
5. Superstardom
7. Super Fans!
8. Queen Bey
9. Hello Beyhive
10. Brian Douglas @bdougieYO " @bdougieYO
11. Developer AdvocateTools @bdougieYO
14. My job is to create Super Fans! @bdougieYO
15. Developer Advocates build communities that generates new advocates @bdougieYO
16. If you want more developers using your product you will need more advocates @bdougieYO
17. Super Fan generated advertisement. @bdougieYO
19. Superfan === Developer Advocates @bdougieYO
20. "DUJWBUJOH
    %FWFMPQFST
    "EWPDBUFT 1.Product Interactions 2.Activating through Education 3.Super Fan Empowerment @bdougieYO
21. 1SPEVDU
    *OUFSBDUJPOT • Onboarding • CLI • Reasons for returning to your [dashboard, CLI, Product] @bdougieYO
22. Great experiences lead to great engagement @bdougieYO
23. Onboarding
24. Help users get started quickly @bdougieYO
25. How long does it take for a developer to onboard with your product? @bdougieYO
26. 1 minute? ⏰ @bdougieYO
27. 2 hours? ⏰ @bdougieYO
28. 1 week? ⏰ @bdougieYO
30. The longer it takes for a new user to have an interaction with your product, the more work you will need to do @bdougieYO
31. 0OCPBSEJOH
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32. @bdougieYO Encourage better interactions
33. @bdougieYO Address bad interactions
34. @bdougieYO github.com/dear-github/dear-github
35. What Would Bey Do? @bdougieYO
36. go to bat for the hive
37. "DUJWBUF
    UISPVHI
    FEVDBUJPO ᇏݓषؿᆀܱ༢ն߶ SCOOP @bdougieYO
38. "DUJWBUF
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    FEVDBUJPO ᇏݓषؿᆀܱ༢ն߶ Support Content Outreach Operation Programs @bdougieYO
39. "DUJWBUF
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    FEVDBUJPO ᇏݓषؿᆀܱ༢ն߶ Support Content Outreach Operation Programs @bdougieYO #ScoopityWhoop
40. ᇏݓषؿᆀܱ༢ն߶ @bdougieYO John spoke about SCOOP in Tokyo
41. Support $Content @bdougieYO
42. 4UVEFOU
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    1BDL @bdougieYO education.github.com/pack
43. $POUFOU
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    @bdougieYO classroom.github.com
44. Content $Outreach @bdougieYO
45. ᇏݓषؿᆀܱ༢ն߶ @bdougieYO Scaling external advocacy without losing your soul
46. @bdougieYO
47. @bdougieYO
48. Operation @bdougieYO
49. @bdougieYO Education Program education.github.com
50. GitHub Education @bdougieYO 1 million students and teachers
51. 4VQFS
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    &NQPXFSNFOU @bdougieYO developer.github.com
52. 4VQFS
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    &NQPXFSNFOU @bdougieYO lab.github.com
53. @bdougieYO We can’t wait for new letters to solve
54. @bdougieYO
55. @bdougieYO Community Improvements to GitHub
56. GitHub Apps @bdougieYO allow integrators the ability to request specific access to resources and act as a first class actor without taking up a paid seat within an organization.
57. "QPMMPCPU
    TPMWFT
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    JTTVFT @bdougieYO
58. @bdougieYO Community Improvements to GitHub github.com/apps/wip
59. GitHub Developer Program @bdougieYO It takes a community to design, build, and ship great software. developer.github.com/program
60. @bdougieYO GitHub Marketplace
61. 4VQFS
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    &NQPXFSNFOU @bdougieYO
62. 4VQFS
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    &NQPXFSNFOU @bdougieYO
63. $BNQVT
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64. $BNQVT
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    "EWPDBUFT @ani6gup @elliotwhitehead @bdougieYO
65. Developer Advocates build communities that generates new advocates @bdougieYO
66. developer.github.com/program @bdougieYO
67. @bdougieYO