Activating developers to drive your advocacy programs

Activating developers to drive your advocacy programs

Developer advocacy is a strategic approach to marketing within technical companies, but in my experience, a Developer Advocate role is constantly questioned on the effectiveness. The question can easily be answered by laying out a path for developers to not only engage within your platform or product but eventually start advocating and being the force multipliers that drives your overall advocacy program. I will cover how GitHub has empowered a subset of our user base to become advocates for our platform and product and share actual success we have seen from this effort.

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Brian Douglas

June 06, 2018
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