exists, but without a £200k+ tech stack, SMBs don’t have the resources to find and utilise it on demand SMBs can't afford enterprise-grade sales intelligence The intelligence gap between enterprise and SMB sales teams isn't always talent, it's tooling Critical deal intelligence lives across notes, slides, spreadsheets, and Slack With a decade of experience as an Account Executive, I noticed that more than 60% of my time was spent on research, preparation, forecasting and note-based admin. SMBs are struggling to keep up.
sales coaching to identify gaps 5. Feedback loop and execution 3. Circulate data to enhance deal strategy 2. AI auto populates relevant fields 1. Sales data and transcripts parsed into Revue
consolidating all elements of enterprise sales intelligence, without the price tag. Meeting transcript automation Live AI-powered sales coaching End-to-end sales cycle workflows and mapping HubSpot automation for focused deal scoring Document and resource management
track every decision-maker and influencer in complex deals Revue combines intuitive,sales-led features: live MEDDICC analysis, stakeholder mapping, mutual action plans, and competitive context to help sellers manage complex deals with clarity and consistency. The Product
sales teams a clear, structured view of the entire sales process, from discovery through close, so every deal moves forward with intent, visibility, and control. Revue helps reps understand why each stakeholder matters. Their influence, priorities, and motivations.
deal methodologies, ensuring every opportunity is mapped, qualified, and progressed with structure, consistency, and clarity. Automatically capture, structure, and update deal data from sales conversations, eliminating manual CRM admin so reps can focus on selling.
execution Reps Leaders DEAL MANAGEMENT RevOps PROCESS EXCELLENCE DEAL EXECUTION ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ HubSpot/meeting transcript sync to parse sales data Map stakeholders and buying committee dynamics Capture discovery insights and competitive context AI circulates data to enable better strategy Run effective deal reviews with live execution data Spot risk signals early in the sales cycle Coach reps to next-step clarity and better execution Improve forecast accuracy with real deal health insights Standardise sales processes across all teams Improve CRM data quality without extra admin burden Gain visibility into execution quality metrics Drive consistent adoption of best practices
make Revue possible, and urgent LLMs made this finally buildable The market is left open CRM consolidation Until 2023, automatically parsing sales conversations, extracting MEDDPICC signals and generating coaching at scale wasn't viable. It is now. The technical blocker is gone. Gong and Clari have moved upmarket and become enterprise-bloated. Mid- market and SMB teams need execution intelligence but can't justify £200k+ tooling. That gap is wide open right now. Salesforce and HubSpot are pushing customers toward bigger, more expensive platforms. Mid-market teams are actively seeking leaner, more focused alternatives right now.
SYSTEMS OF RECORD CRM Platforms POINT SOLUTIONS Fragmented Tools Great databases, not built for deal execution Purpose-built for end-to-end deal execution. AI-powered MEDDPICC, stakeholder mapping, and mutual action plans in one CRM-agnostic platform. Address specific problems, remain reactive Salesforce HubSpot Gong Clari Scratchpad Notion Account & opportunity tracking Reporting and forecasting Activity logging and data storage Limited execution guidance Proactive deal guidance, not just data capture Works alongside Salesforce and HubSpot Built for the gap nobody else owns Conversation intelligence (Gong) Forecasting analytics (Clari) Note-taking and workflows Fragmented, no end-to-end execution ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ × × Execution Layer REVUE
Data Flywheel every deal run through Revue makes the AI smarter. Win/loss patterns, stakeholder dynamics, MEDDPICC gaps that correlate with churn. This proprietary dataset becomes increasingly hard to replicate the longer you run. A copycat starting today starts with zero data. Founder Expertise 10 years of living with this problem means I know exactly which features matter and which are noise. A Salesforce PM who's never carried a quota can't replicate the same intuition quickly. Structural Moat Salesforce and HubSpot are CRMs at their cores. Building proactive deal execution would mean competing with their own product and admitting it doesn't guide deals. They won't do it. Gong is conversation intelligence - structured execution is a completely different motion. Neither can move here without breaking what they already sell. Revue owns this gap from day one.
Foundation 6-12 Traction At £5K MRR with 20+ customers and proven retention, Revue is positioned to raise a £1-2M seed round 12-18 Seed Ready ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Ship enterprise-grade MVP improvements Land first 3-5 paying customers Establish repeatable sales process Make first technical hire Reach £1-2K MRR Build native CRM integrations 10+ active customers, NPS data collected Define ICP with hard data, not assumptions Hit £3-5K MRR 20+ customers, clear retention signal Second hire in place Raise seed at significantly higher valuation
with SMB and mid-market sales leaders All four core pain points surfaced consistently and independently across conversations Interviews conducted across SaaS, FinT ech and other B2B organisations Product Validation Working MVP built and demonstrated to prospects SMB segment: strong product- market pull, ready to adopt now Enterprise segment: strong intent, clear feedback. Execution gap is product maturity, not appetite This funding raise directly closes that gap Access & Distribution Signal Direct relationships across SMB sales orgs Warm pipeline of potential pilot customers already identified Network built over 10 years as an enterprise AE
& Enhanced Security Advanced Analytics & Reporting Custom Integrations & API Access Governance & Compliance Controls Commercial business model and opportunity CORE REVENUE MODEL Per-Seat Subscription Predictable recurring revenue with license-based access aligned to team size and sophistication CONTRACT STRUCTURE Annual contracts aligned to sales cycles with flexible payment terms Implementation Support Dedicated onboarding and ongoing success for larger organisations to drive adoption and retention Sales Reps Core execution Administrators Advanced controls Sales Managers Full features, integrations Onboarding More Seats Partner Services Regional Expansion Integration Additional Teams £25 £50 £80 seat/month seat/month seat/month
& SMB 3 2 1 Outbound Sales Content & Community Integration & Marketplaces Referral Network Complex deals, sales-led motions, £10k-£250k+ ACV products with multi-stakeholder buying committees Sales-Assist PLG Founder-Led Deals RevOps Champions Product-led growth with sales support for expansion Target enablement and operations leaders who drive tool adoption Direct engagement with early champions and lighthouse customers
Advisor Team Gaps and Hire Plan Built the MVP solo from zero 10+ years in software sales, 5+ in enterprise £5.5m+ ARR closed throughout career Led BD team through Series B-C at Enable Built and implemented multiple end- to-end outbound playbooks VP Sales, Chronosphere Enterprise sales leadership experience Advising on GTM strategy and commercial positioning Built and scaled multiple GTM teams from early stage to growth Active advisor to multiple SaaS companies Early technical hire planned within the first 6 months Actively seeking technical advisory support Seed round hire: senior sales or growth role Formal advisor agreements to be completed pre-launch
auna
productmarketing
cassininazir
cromwellryan
jonoalderson
axbom
philnash
aleyda
keithpitt
stephenakadiri
inesmontani
![EMAIL [email protected] FOUNDER Beau Sykes LINKEDIN https://www.linkedin.com/in/beau-sykes-145aaa192/ WEBSITE portal.revueapp.co ✉](https://files.speakerdeck.com/presentations/337f318f1024402799ac1efc285c3c0d/slide_17.jpg){kind=link}