Problem to solve
Local businesses have to update their
information on dozens of websites
Websites have outdated information
Users find info that it’s not correct
A file with all the info of the local
business in a standard format
Websites will get that file and update
their info when something changes
Users will read the latest information
Name: RJ Grunts
Categories: American Restaurant, Bar
Street: 2056 North Lincoln Park W (at Dickens Ave.)
Country: United States
Coordinates: 41.92012, -‐87.63645
Phone: (1) 773-‐929-‐5363
Price range: $$
Price description: $9.95 burger, $11.95 salad and soup bar. You can eat for $10-‐20.
Open: Mon-‐Fri 11.30am-‐12am, Sat 10am-‐12am, Sun 10am-‐9pm
Short description: Great place to have a great burger and salad bar
Are people interested?
259 points and 109 comments in Hacker
2nd most starred repository in Github on
Discussion on the W3C newsletter
Hundreds of discussions with SEOs
Is it the best solution?
Why not schema?
Why not vCard/hCard?
Why is it an external file?
Is it safe against malicious behavior?
Does Google support it?
1. A Google employee writes a personal
2. A SEO writes a post about that opinion:
“Googler: Don't Use business.txt Files”
3. Someone writes in Twitter: “Google Says
Don't Use Business.TXT file”
4. Be careful with what you read!
Agree on the format
Build the first plugins (Wordpress)
Market the idea to local businesses devs
Contact with websites to implement it
On Github: github.com/fesja/businesstxt