Lock in $30 Savings on PRO—Offer Ends Soon! ⏳
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
New Stack Lunch Presentation
Search
Mathias Biilmann
March 07, 2016
Programming
1
570
New Stack Lunch Presentation
Lunch Presentation at Zendesk
Mathias Biilmann
March 07, 2016
Tweet
Share
More Decks by Mathias Biilmann
See All by Mathias Biilmann
React and the JAMstack - Reactathon Fundamentals 2018
biilmann
1
760
The JAMstack - Smashing Conf Freiburg 2017
biilmann
1
890
Hide Your Keys
biilmann
0
270
Rise of the JAMstack
biilmann
0
710
The JAM Stack
biilmann
21
12k
Comparing static site generators and how to onboard from a dynamic workflow
biilmann
3
1.7k
Other Decks in Programming
See All in Programming
Graviton と Nitro と私
maroon1st
0
130
Python札幌 LT資料
t3tra
6
1k
堅牢なフロントエンドテスト基盤を構築するために行った取り組み
shogo4131
8
2.5k
SwiftUIで本格音ゲー実装してみた
hypebeans
0
490
AtCoder Conference 2025「LLM時代のAHC」
imjk
2
570
AIエンジニアリングのご紹介 / Introduction to AI Engineering
rkaga
8
3.3k
認証・認可の基本を学ぼう前編
kouyuume
0
260
JETLS.jl ─ A New Language Server for Julia
abap34
2
440
マスタデータ問題、マイクロサービスでどう解くか
kts
0
110
Microservices rules: What good looks like
cer
PRO
0
1.6k
宅宅自以為的浪漫:跟 AI 一起為自己辦的研討會寫一個售票系統
eddie
0
520
愛される翻訳の秘訣
kishikawakatsumi
3
340
Featured
See All Featured
HDC tutorial
michielstock
0
260
The Power of CSS Pseudo Elements
geoffreycrofte
80
6.1k
Leo the Paperboy
mayatellez
0
1.2k
The State of eCommerce SEO: How to Win in Today's Products SERPs - #SEOweek
aleyda
2
9.1k
Navigating the Design Leadership Dip - Product Design Week Design Leaders+ Conference 2024
apolaine
0
110
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
aleyda
1
1.8k
My Coaching Mixtape
mlcsv
0
13
Abbi's Birthday
coloredviolet
0
3.6k
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
minecr
0
88
Between Models and Reality
mayunak
0
150
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
aleyda
0
1.8k
Testing 201, or: Great Expectations
jmmastey
46
7.8k
Transcript
The New Stack Chris Bach & Matt Biilmann, Netlify 2016
1
The Web Dev Toolchain Disrupted • Modern Build Tools •
Modern Browsers • Modern APIs • CDN Hosting 2
Push your web-app or site to netlify. - the modern
day platform that developers use to manage and publish their content online. 3
Butterfly Butterfly Effect In chaos theory, the butterfly effect is
the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state. 4
"I'm writing some scripts to try to track things a
whole lot faster." Thu Apr 07 2005, Linux-Kernel Mailing List 5
Made by MarketMe GitHub launched February 2008, grew to 10
million repositories within the first 5 years, now has more than 10M active users. 6
10 Years Ago 7
Or today? For many Wordpress developers 8
Git Centric Workflow • Anything that’s text based goes in
a git repo • Clone, fork, push and pull all the time • Git has become as essential as our text editors 9
Another Detour • GitHub rode the Rails wagon • Rails
came with Rake • Task runners went mainstream 10
Front-end Build Tools • All modern front-enders use build tools
and task runners • Grunt, Gulp, Webpack, Ember-CLI • Jekyll, Middleman, Roots, Hugo, Metalsmith 11
Git Centric Workflow Any front-end project at netlify should work
somewhat like this 12
Git Centric Workflow After the initial clone, the flow becomes
something like this 13
Pull • Watch • Push 14
Pure Front-Ends • Not mixed with backend code or dependency
• All you need is in Git • No database, message queue, search engines, etc… 15
16
Pull • Watch • Push Gulp + Jekyll, BrowserSync, No
Backend 17
APIs Dynamic needs handled by 3rd party widgets Made by
MarketMe 18
Most Dev Friendly Setup • All content live Markdown or
YAML files • Everything in version control • Use all of our text based dev tools 19
20
Single Page App • Run full front-end app locally with
no dependencies • Run locally against production API • Pure front-end, completely decoupled from backend 21
Made by MarketMe 22 The Production Story
Pull • Build • Push 23
JavaScript, APIs & Markup • Can run anywhere • Distribute
on Global CDN nodes • Faster, Safer, Simpler & Cheaper 24
Intelligent CDN • Atomic Deploys • Instant Cache Invalidation •
Routing intelligence: Proxying, GeoIP, Authentication 25
26
Example: WeWork • Gradual transition from Rails to Roots •
No huge rewrite • Proxy all non-static requests to legacy origin 27
One Rule netlify intelligently proxies only URLs with no corresponding
file 28
29
Closing the Circle 30
31
32
Example: Sequoia • Large site: ~15,000 HTML Pages • Fetches
data from Contentful + Job API • Trigger rebuild whenever content change 33
34
Content Editors? • How to get your marketing team on
board? • Ideal dev cycle, but what about non-techies • Normal people are not int “Git Centric Worflows”! 35
36
Thanks! Matt Biilmann www.netlify.com @biilmann 37