Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
New Stack Lunch Presentation
Search
Mathias Biilmann
March 07, 2016
Programming
630
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
New Stack Lunch Presentation
Lunch Presentation at Zendesk
Mathias Biilmann
March 07, 2016
More Decks by Mathias Biilmann
See All by Mathias Biilmann
React and the JAMstack - Reactathon Fundamentals 2018
biilmann
1
830
The JAMstack - Smashing Conf Freiburg 2017
biilmann
1
960
Hide Your Keys
biilmann
0
310
Rise of the JAMstack
biilmann
0
780
The JAM Stack
biilmann
21
12k
Comparing static site generators and how to onboard from a dynamic workflow
biilmann
3
1.8k
Other Decks in Programming
See All in Programming
조합이폭발하는디자인시스템이걸눈으로도테스트하라고요
giljongyu
0
710
Enforcing Your Architecture with Unit Tests in the AI Era (Swift Connection X)
steliosf
PRO
1
120
Inertia Rails: The One-Person Framework with React & Friends
skryukov
0
380
AIが生成したコードは読むべきか?抽象化設計とコードの品質保証 / abstraction-design-and-quality
minodriven
16
8.5k
Crash Auto Pipelines
veronikapj
1
350
Railsのためのパスキー実践入門 〜マルチテナントSaaSでの意思決定〜
utakaha
4
3k
TanStack Vue Query と Pinia Colada から学ぶ非同期状態の型設計
aoshi
0
610
AI駆動開発4年目の現在地(『あなたはFDEになるべきか?』イベント資料)
kumaiu
0
130
Snowflake Openflow Connector利用の勘所 / 20261024developersio2026tokyo-snowflake-openflow
kasacchiful
PRO
0
280
Lambda durable functionsでHuman in the Loopを楽に…楽に……
har1101
2
280
Vapor Mode でアクセシビリティは 壊れないか検証した話
fuqda
1
320
動画プレイヤーはなぜカクつくのか 〜Flutterのレンダリングとネイティブの境界を解剖する〜
naruogram
0
320
Featured
See All Featured
Why You Should Never Use an ORM
jnunemaker
PRO
61
10k
So, you think you're a good person
axbom
PRO
2
2.2k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
signer
PRO
0
3.8k
Balancing Empowerment & Direction
lara
6
1.4k
The SEO identity crisis: Don't let AI make you average
varn
0
630
DBのスキルで生き残る技術 - AI時代におけるテーブル設計の勘所
soudai
PRO
68
60k
Rebuilding a faster, lazier Slack
samanthasiow
85
9.7k
How Fast Is Fast Enough? [PerfNow 2025]
tammyeverts
3
970
What’s in a name? Adding method to the madness
productmarketing
PRO
24
4.2k
Fireside Chat
paigeccino
43
4.1k
Claude Code どこまでも/ Claude Code Everywhere
nwiizo
68
60k
Bioeconomy Workshop: Dr. Julius Ecuru, Opportunities for a Bioeconomy in West Africa
akademiya2063
PRO
1
440
Transcript
The New Stack Chris Bach & Matt Biilmann, Netlify 2016
1
The Web Dev Toolchain Disrupted • Modern Build Tools •
Modern Browsers • Modern APIs • CDN Hosting 2
Push your web-app or site to netlify. - the modern
day platform that developers use to manage and publish their content online. 3
Butterfly Butterfly Effect In chaos theory, the butterfly effect is
the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state. 4
"I'm writing some scripts to try to track things a
whole lot faster." Thu Apr 07 2005, Linux-Kernel Mailing List 5
Made by MarketMe GitHub launched February 2008, grew to 10
million repositories within the first 5 years, now has more than 10M active users. 6
10 Years Ago 7
Or today? For many Wordpress developers 8
Git Centric Workflow • Anything that’s text based goes in
a git repo • Clone, fork, push and pull all the time • Git has become as essential as our text editors 9
Another Detour • GitHub rode the Rails wagon • Rails
came with Rake • Task runners went mainstream 10
Front-end Build Tools • All modern front-enders use build tools
and task runners • Grunt, Gulp, Webpack, Ember-CLI • Jekyll, Middleman, Roots, Hugo, Metalsmith 11
Git Centric Workflow Any front-end project at netlify should work
somewhat like this 12
Git Centric Workflow After the initial clone, the flow becomes
something like this 13
Pull • Watch • Push 14
Pure Front-Ends • Not mixed with backend code or dependency
• All you need is in Git • No database, message queue, search engines, etc… 15
16
Pull • Watch • Push Gulp + Jekyll, BrowserSync, No
Backend 17
APIs Dynamic needs handled by 3rd party widgets Made by
MarketMe 18
Most Dev Friendly Setup • All content live Markdown or
YAML files • Everything in version control • Use all of our text based dev tools 19
20
Single Page App • Run full front-end app locally with
no dependencies • Run locally against production API • Pure front-end, completely decoupled from backend 21
Made by MarketMe 22 The Production Story
Pull • Build • Push 23
JavaScript, APIs & Markup • Can run anywhere • Distribute
on Global CDN nodes • Faster, Safer, Simpler & Cheaper 24
Intelligent CDN • Atomic Deploys • Instant Cache Invalidation •
Routing intelligence: Proxying, GeoIP, Authentication 25
26
Example: WeWork • Gradual transition from Rails to Roots •
No huge rewrite • Proxy all non-static requests to legacy origin 27
One Rule netlify intelligently proxies only URLs with no corresponding
file 28
29
Closing the Circle 30
31
32
Example: Sequoia • Large site: ~15,000 HTML Pages • Fetches
data from Contentful + Job API • Trigger rebuild whenever content change 33
34
Content Editors? • How to get your marketing team on
board? • Ideal dev cycle, but what about non-techies • Normal people are not int “Git Centric Worflows”! 35
36
Thanks! Matt Biilmann www.netlify.com @biilmann 37