This is from a talk I gave at the Madison Health Tech Meetup on 5/17/12 about my experiences in the healthcare startup accelerator Blueprint Health and my top take aways from the mentors.
things for the teams during the program: web sites, apps, graphics, etc. I also learned a lot about healthcare from the many mentors that came in to talk with us.
a good fit Manage client expectations Don’t delay bad news Focus on the client’s goals Be face-to-face when you can Scale to the entire organization Peter M. Hotz, Group VP & President, Take Care Health Systems, Walgreens
tailwinds Generational shifts in health professionals An industry invested in workarounds No continuity of care, broken hand-offs No shortage of entrepreneurs to fund “Not so much about the business model, but who will pay and why?” “Who loses, and do they have political capital? They can slow you down.”
entrepreneurs: Coordinating care Patient access (e.g. ZocDoc) Service and satisfaction MD practice management Decision support analytics Also: “Healthcare is where financial services was in the 1980’s.”
Master one area before moving to another (e.g. ZocDoc) Focus on the playbook “Your product will suck in the beginning. It just has to do the core thing.”
hot? Informatics Behavioral science (getting people to do stuff) Workflow management Referral relationships Low-tech devices (consumers, seniors) Alternative care models
only 30% – 40% of patients adhere to prescription regiments HUGE revenue opportunity moving from just 20% – 30% to a 40% adherence Why such a low rate? Cost, safety, feelings about the drug Much more than just forgetting
measure it Team flatness = strength Prototype at the lowest possible level “If you’re writing code, you will throw it out.” Don’t build things people don’t want
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brad_frost
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