juice, apple cider vinegar, and prebiotic fibers A healthier alternative to traditional sodas Features low sugar and fewer calories Poppi competes in the healthy soda category
15 flavors and 7 variety packs Global Prebiotic Soda Market brought in $900.07 Million in revenue in 2024 The U.S. probiotic and prebiotic soda market is projected to grow at a CAGR of 8.5% from 2024 to 2030.
improve their health in the last 12 months 2030 Projected Market Size: $766.1 million By product, probiotic soda accounted for a share of 54.76% of the global revenues in 2023. Fruit favored probiotic/prebiotic soda accounted for, by flavor, 81.7% of 2023 global revenues.
34 who want a fun, flavorful drink that fits their modern lifestyle, Poppi is the only soda among all better-for-you beverage brands that strikes a balance between health and happiness because it combines real fruit flavor with gut-healthy apple cider vinegar, adds color and personality to everyday soda, and encourages feeling good without giving up what you love.
with younger consumers Rapid revenue growth (~$500M in 2024) with strong brand identity Backed by PepsiCo ($1.95B acquisition) → large-scale distribution + resources Products align with demand for low-sugar, clean-ingredient drinks Fun packaging + strong digital/social presence connecting with Gen Z
accessibility vs. mainstream sodas Faces legal scrutiny over gut health claims (only ~2g fiber per can) Small market share compared to major soda brands
with healthy/organic additives & line extensions Rising demand for prebiotic sodas Leverage PepsiCo’s scale/resources for growth International expansion potential (Asia, Latin America, Africa)
Pepsi, Nestlé) could copy Poppi Many people don’t understand prebiotics Higher price makes it harder to sell in tough times Relies on certain ingredients that may run short Health trends can fade quickly Possible new rules from the FDA/FTC
aluminum cans, Bold solid colors by flavor, Large “Zero Sugar” with a Functional look, but less lifestyle appeal Usability: Widely available in grocery soda aisles, Multipack focus for Households, Easy to identify, but less “fun” and shareable than Poppi
cans Aesthetics: Clean and simple design with green and natural colors, labels highlight organic and non-GMO Usability: Easy to hold and portable, resealable caps on bottles, clear labels for quick info Positioning: Natural, healthy, and affordable drink option for health-conscious consumers and families
and playful designs showcasing the fruit for each soda flavor. Usability : Easy to drink on-the-go, appeals to health-conscious consumers Positioning : Fun flavorful, low-sugar soda alternative.
classic flavors Packaging: cans, bright colors, retro designs, easily recognizable Aesthetics: playful, approachable, soda shop inspired, and combines health with fun Usability: easy flavor recognition, clear messaging, easy to find
prebiotic fibers for gut-health benefits Playful, vibrant branding that appeals to younger, health-conscious consumers Competitive pricing and wide retail availability, accessible and approachable Lightly carbonated, fruity flavors that make it enjoyable like traditional sodas. Positioins itself as a fun, functional, and flavorful alternative to standard sdodas
based on your familiarity with Zevia? Answer: Yes, consumers will recommend Poppi to a friend based on the familiarity with Zevia. (P = <.001) Recommending Poppi to a Friend Based on Zevia
benefits higher than those who have not tried Poppi? Answer: People who have tried Poppi before have a higher perception of their health benefits (P-Value = .005) Independent Sample T-Test
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