BLUED CO., LTD | Company Introduction

Transcript

1. BLUED 2024.02.10 Updated Company Introduction ©︎ 2023 BLUED Co., Ltd.
2. This document aims to convey information about our business, organization, and future plans to all those who have shown interest in BlueD, and to allow you to experience real working scenarios Contents WHAT WE DO 1. COMPANY OVERVIEW BUSINESS & SERVICES MEMBERS HUMAN RESOURCES WORKING AT BLUED 2. 3. 4. 5. 6.
3. WHAT WE DO 1.
4. Blued is a life-changing company aiming to be a global leader in the Tourism, Education, and Employment sector WHAT WE DO
5. Global opportunities for more people MISSION Placing oneself in an environment where one encounters different cultures is an experience profound enough to shake the foundations of one's values. We aim to deliver opportunities that change lives worldwide in lifestyle domains such as studying abroad, tourism, and work. Encountering different perspectives and ways of living that differ from one's own is a catalyst for stirring imagination and unleashing hidden potential in individuals. We strive to create a world where everyone believes in and can challenge their own potential.
6. Become the leading global infrastructure for life-change VISION
7. COMPANY OVERVIEW 2.
8. Company Name CEO Founded No of Employees Blued Shota Tanaka October 2012 91 (Oct 2023) COMPANY OVERVIEW 2.
9. 2012.10-2015.12 Office History North Shinjuku Apart (10ᶷ) 2016.1-2018.2 Komazawa Office (70ᶷ / X7) 2018.3-2022.7 2022.8- Current Office (1,000ᶷ / X4) Sangenjaya Office (270ᶷ / X4) - Starting from 
 solo entrepreneurship - Failure in the 
 smartphone website business - Began the study abroad DX business - Exceeded 6 employees - Started an worldwide
 media business - Exceeded 70 employees - Moved to Sumitomo Real Estate 
 Aobadai Tower - Enhanced studio functions - Exceeded 100 employees Global! 2022.12- Expansion to Vancouver and Cebu
10. Office Gallery
11. Πϯό΢ϯυ ίϯαϧλϯτ 22% Ξ΢τό΢ϯυ ίϯαϧλϯτ 32% ϚʔέςΟϯά ࣄۀ։ൃ 19% Ξ΢τό΢ϯυCS 16% ίʔϙϨʔτ 11% Πϯό΢ϯυ ίϯαϧλϯτ 22% Ξ΢τό΢ϯυ ίϯαϧλϯτ 32% ίʔϙϨʔτ 11% Job Types Age groups 35% 65% Female Male 50% 50% Career 
 Hires Newly Graduates 30s 20s 25% 75% Corporate Inbound Div Planning&Consulting Customer Support Video Media Planning/Marketer Data Analysis Outbound Div Planning&Consulting Customer Support 25% 15% 50% BLUED by the Numbers 10%
12. Member Backgrounds ɾRecruit ɾDeNA ɾUS startup ɾNikkei BLUED employees come from diverse backgrounds including mega-ventures, tech startups, foreign companies, financial institutions, and manufacturers. ɾBengoshidotcom ɾMcKinsey & Company ɾDeloitte ɾToyota ɾMizuho FG ɾVector ɾRejob ɾSalesforce ɾTata Consulting ɾMitsui Sumitomo Insurance ɾT&G ɾDaiwa Securities
13. Media Features
14. BUSINESS & SERVICES 3.
15. Reasons for rapid growth ᶃEngaging 120 countries worldwide through visual media ᶄCapturing the inbound market ᶅRapid growth of new businesses in a short period
16. “Media Marketer” team for Domestic/Overseas including JapaneseɾAmericanɾMexicanɾKoreanɾ”Kikoku-Shijo”(Returnee) Developing 5 media chanels domestic and overseas Including “Study in Native English Speaking” More than 2 Billion total views on You Tube!
17. “International Visual Media" → 
 Expanding overseas operations to 35 countries O u t b o u n d D i v i s i o n Video Media Marketing Largest in Japan Inbound C u s t o m e r l e a d s Japan's No. 1 Video Media I n b o u n d D i v i s i o n 35 13 Nations C u s t o m e r l e a d s Nations
18. 0 150 300 450 600 2020 2021 2022 2023 Exceeding 6 million followers worldwide spanning over 120 countries ɹɹDomestic Followers ɹɹOverseas Followers Domestic Followers Overseas Followers Overseas Followers The Most Influential Overseas Video Media at the Moment
19. “Video Media is at the core of Global Companies exceeding ւ֎ϑΥϩϫʔ ւ֎ϑΥϩϫʔ How Powerful is Video Media? 8 Billion USD Globally 11 Billion USD Globally 1 Billion USD Globally
20. Expanding business in the global market and inbound market where there are many users Care Giving Market × Global Human Resources The Potential Market for Global and Inbound Global Study Abroad Market ˎGlobally it is a growing industry Inbound Travel Market to Japan 2030 $200 Billion 2020 $120 B 2030 $30 Billion 2019 $10 B 2030 $150 Billion 2019 $50 B Japan $250 Million
21. Google SearchʢSEO modelʣɹɹɹYouTube/TikTok SearchʢVEOʣ A transitional period where the method of acquiring information shifts from SEO to VEO. The amount of information conveyed through a video is 5000 times more than text reducing the decision making cost of customers. Paradigm Shift to Visual Media
22. Become the Life Infrastructure for Foreign Residents By 2055 Japans Population cuts 90 Million In approximately 30 years, by 2055, Japan's population will fall below 90 million, transforming Japan into an immigrant nation similar to Canada. We will create the number one inbound service in the next decade and capture data on foreign residents settling in Japan. We will then create an platform including, Travel, Language, Study Abroad, Residence, Work, Finance, Food, Cars, Marriage, that will become the life infrastructure of foreign residence.ϓϥοτ ϑΥʔϜΛ૑Γ·͢ɻ The 30 Year Plan
23. MEMBER 4.
24. Joined Blued, which had only four members at the time, as a new graduate. Then became the manager of the Study Abroad Media Division in the first year. In the second year, launched a video media platform as the head of new business. Successfully led multiple media ventures, including "StudyIn Native English Conversation," reaching a total of 5 million followers. Currently in charge of Video Media, overseeing the marketing domain of all divisions. Interview Yuya Seike Creating an Company that will Impact Society 1st YearɿDenied an Job Offer from a major company and Joined Blued that only had 4 employees. 1st YearɿBecomes the Manager of the Study Abroad Media Department 2nd YearɿBeing the New Business Executive Officer, he Launches Video Media 3rd YearɿAchieves No.1 In Youtube Japan’s Weekly Views. Guiding multiple media channels to success. 4th YearɿAppointed as chief of the Video Media Marketing department. 6೥໨ɿThe StudyIn Native English Speaking channel reaches 1 Million Subscribers. ɹɹɹAs Chief of Video Media, becomes in charge of all marketing departments. Yuya Seike Chief of Video Media
25. ૣҴాେֶଔۀɻେखۚ༥ػؔͷηʔϧε৬͔Βೖࣾɻ ཹֶϝσΟΞࣄۀ෦ίϯαϧλϯτͱͯ͠ɺ਺ඦ໊ͷཹֶΛαϙʔτɻ 2೥໨͔ΒPL੹೚Λ೚͞Εɺܻ̎ԯࣄۀͷೋഒ੒௕Λ࣮ݱɻ ݱࡏ͸৽نࣄۀ։ൃ੹೚ऀΛ݉຿͍ͯ͠Δɻ ੈքతͳϥΠϑνΣϯδɾΧϯύχʔΛ૑Δ 1೥໨ɿେखۚ༥ػ͔ؔΒೖࣾ 1೥໨ɿཹֶϝσΟΞࣄۀ෦ίϯαϧλϯτͱͯ͠਺ඦ໊Ҏ্ͷཹֶΛαϙʔτ 1೥໨ɿࣄۀ෦νʔϑϦʔμʔͱͯ͠਺໊ͷϝϯόʔΛ౷ׅ 2೥໨ɿࣄۀ෦Ϛωʔδϟʔͱͯ͠਺े໊ͷϝϯόʔΛ౷ׅ 2೥໨ɿࣄۀ෦Ϛωʔδϟʔ݉ࣄۀاը੹೚ऀʹब೚ 3೥໨ɿΠϯό΢ϯυࣄۀ෦ ৽نࣄۀ։ൃ੹೚ऀʹब೚ ਢ౻៉ҰʢKiichi Sudoʣ Πϯό΢ϯυࣄۀ෦ BizDev Interview Kiichi Sudo
26. Graduated from Waseda University and joined the company from a sales position at a major financial institution. As a consultant in the Study Abroad Media Division, supported several hundred students in their study abroad endeavors. In the second year, entrusted with profit and loss responsibility, achieved double the growth of a multi-billion yen business. Currently, also serving as the Head of New Business Development. Making a World Wide Life Change Company 1st YearɿJob Changed from an major financial institution 1st YearɿSupported the study abroad of hundreds of customers as a consultant of the study abroad media division 1st YearɿManages Several Members as the Chief Leader of the department 2nd YearɿManages Dozens of members as Manager of department 2nd YearɿAppointed as Manager of the Business Department and Business Planning Manager 3೥໨ɿAppointed as Executive Officer of Developing New Businesses Kiichi Sudo Inbound Department BizDev Interview Kiichi Sudo
27. Graduated from the University of Florida Graduate School. Joined the startup Kalogon during its founding period, initiated by several former engineers from SpaceX, as a Business Development (BizDev) professional. Upon joining our company, took on the role of leading the team as the BizDev lead in the Inbound Business Division. Also concurrently responsible for video media marketing and human resources tasks related to hiring foreign talent. Interview Eldey Changing the Lives of People Around the World Through Services 1st YearɿJob Changed from an American Deep Ten Startup 1st YearɿLeads the BizDev team in developing a new business. 1st YearɿConcurrently working in Video Media Marketing 1st YearɿIn charge of foreign recruitment Eldy Inbound Study Abroad Media Department BizDev
28. After graduating from Waseda University, she spent two years pursuing a career as an actress before joining Blued. Excelled as a consultant in the Study Abroad Media Division. In the second year, she manages a team of five employees presenting extraordinary leadership. Later Transitioned to video media marketing and achieved multifaceted results as both a performer and marketer. Currently serving as a Senior Leader in the Video Media Marketing Department, managing handling volume of several billion yen. Interview Angie From Actress to Startup 1st YearɿQuit being an actress and joins as an consultant of the study abroad media division 1st YearɿManages 5 members as leader of the study abroad media division 2nd YearɿMoved to Video Marketing department 2nd YearɿUsing her experience as an actress, she plays an active role as an performer and marketer. 2nd YearɿManages 5 members as leader of the Marketing division 2nd YearɿOperates Video Media Marketing alongside SEO and advertisement 3rd YearɿIn charge of billions of yen of transactions as the senior leader marketer Angie Senior Leader of Video Media Marketing Department
29. Joined the company from a System Engineer at Toyota Motor Corporation. As a consultant in the Study Abroad Media Division, provided support for several hundred students in their study abroad journeys. Entrusted with a wide range of projects from the first year. Promoted to Senior Leader and currently also serving as the Business Planning Manager. I want to Accomplish Something By Challenging in an Global Scale 1st YearɿJob Changed from Toyota Motors 1st YearɿSupports Hundreds as an consultant of the Study Abroad Media Division 1st YearɿConcurrently develops the Automatic Estimate Calculation System 1st YearɿConcurrently working in with the marketing division 1st YearɿDevelops the Unified Customer Management System 2nd yearɿAppointed as the senior leader and executive leader of the customer success division Masahide Sakakibara Study Abroad Media Division Customer Success Interview Masahide Sakakibara
30. Human Resource System 5.
31. Welfare ɾTransportation Expense ɾSocial Insurance Coverage ɾMeal Assistance ɾLanguage Learning Support ʢRare Job English Speakingʣ ɾBook Purchase System ɾProvision of Mac/iPhone ɾRent Subsidyʢ2 Station Ruleʣ We will adopt suggestions from bottom up ɾMarriage Gift Money ɾBaby Shower Gift Money ɾPrenatal and Postnatal leave ɾChild and Nursing Care Leave System
32. Salary 4,800,000 3,360,000 5,040,000 4,500,000 6,000,000 6,000,000 12,000,000 5,000,000 8,400,000 6,000,000 20,040,000 9,000,000 GM MG EX RS SS ST Standard Employee Management Appraisals are conducted once every 6 months
33. Award System A w a r d E v a l u a t i o n C r i t e r i a Monthly BOM Sales /Consecutive Achievement Yearly BOY Special Award Two Employees are recommended by the members and awarded every month Regular Employees that achieved their monthly sales target 1 to 2 Employees are selected based on their year round performance Executives select full time employees who have achieved successive goals * BOM is short for BLUED of The MonthʢMonthly MVPʣ,BOY is short for BLUED of The YearʢYearly MVPʣͷ *
34. The Meaning of Working in Blued 6.
35. You can challenge creating the universal No.1 service in the study abroad market because our media is global Why people are choosing Blued You can challenge the creation of life infrastructure of foreigners from tourism to residence by leveraging on the potential of video media You can challenge in a grand scale of possibilities with the Inbound media business growing rapidly in the tourism market that is to become an core industry in Japan 1. 2. 3.
36. Does not fear failure and immersed in the business The Characteristics that thrive in Blued Has a Global Perspective Can Change and Improve with the growth of the company 1. 2. 3.
37. Hiring Positions ɾCxO CandidatesʢCOO/CTO/CFOʣ ɾBusiness Planning ʢM&A/Mid Term Plan/Budget Managementʣ ɾVideo Media MarketersʢActorsʣ ɾHiring and Human Resources ɾDirector Candidate for ɾInbound Tourism Media Commerce ɾInbound Study Abroad Media Business ɾStudy Abroad Media Business ɾLaunch Manager of Japanese Language School ɾEstablishment Manager for Over Seas Branch ɾConsultant for Study Abroad Media Business ɾCustomer Success for Study Abroad Media Business We are Actively Recruiting for all positions The inbound tourism and study abroad media businesses are in an exciting phase poised to scale up to100 billion yen. We are actively seeking passionate members from around the world
38. Global opportunities for More people Available positions in both the Outbound and Inbound Division ɾSales ɾMarketing ɾManagement ɾPlanning