Design controls everything. What I learned from D2C in New York.

I went to New York and saw the D2C brand. What is D2C? Why is it accepted in the world now? I wanted to know that.
This D2C brand is WARBY PAKER. It sell glasses and sunglasses. All planning, manufacturing, sales and customer support are done by WARBY PAKER. There are no distribution costs and promotion costs. So WARBY PAKER can offer it cheaply & reasonable.
WARBY PAKER’s design is Yasashii and Kawaii. Design taste and feeling, forms a brand. It’s not easy.
Also, A part of the sales will be paid for social contribution programs.
Website and Instagram also have the same TonMana*. Then, the apps is very nice. (*TonMana is JAPANESE English, it means torn & manners.)

https://youtu.be/HoSjmiVLsLU
--
English @Medium
https://medium.com/@bluerasheen/6bc9b01eeabc
Japanese @note
https://note.mu/bluerasheen/n/n5f1657eee668

Transcript

1. %FTJHO
   DPOUSPMT
   FWFSZUIJOH
   8IBU
   *
   MFBSOFE
   GSPN
   %$
   JO
   /FX
   :PSL
   %$
   TUBOET
   GPS
   %JSFDU
   UP
   $POTVNFS
2. 8"3#:
   1"3,&3 (MBTTFT
   
   1SFTDSJQUJPO
   &ZFHMBTTFT "MM
   QMBOOJOH
   NBOVGBDUVSJOH
   TBMFT
   BOE
   DVTUPNFS
   TVQQPSU
   BSF
   EPOF
   CZ
   JOIPVTF
   
   8"3#:
   1"3,&3
   DBO
   P⒎FS
   JU
   DIFBQMZ
   
   SFBTPOBCMF
3. 8"3#:
   1"3,&3 (MBTTFT
   
   1SFTDSJQUJPO
   &ZFHMBTTFT 8"3#:
   1"3,&3`T
   EFTJHO
   JT
   l:"4"4)**z
   
   l,"8"**z
   %FTJHO
   UBTUF
   
   GFFMJOH
   GPSNT
   B
   CSBOE
   *U
   JT
   OPU
   FBTZ
4. 8"3#:
   1"3,&3`T
   XFCTJUF
   
   *OTUBHSBN (MBTTFT
   
   1SFTDSJQUJPO
   &ZFHMBTTFT
5. 8"3#:
   1"3,&3`T
   :PVUVCF
   7JSUVBM
   5SZ0O (MBTTFT
   
   1SFTDSJQUJPO
   &ZFHMBTTFT
   BQQT
6. 0UIFS
   %$
   CSBOET
7. "8": 'JSTU
   DMBTT
   MVHHBHF
   BU
   B
   DPBDI
   QSJDF 
   EBZ
   USJBM
   QPMJDZ
   
   ZPVSF
   GSFF
   UP
   SFUVSO
   PS
   FYDIBOHF
   ZPVS
   MVHHBHF
   GPS
   BOZ
   SFBTPO
   OP
   RVFTUJPOT
   BTLFE
   
8. "8":`T
   XFCTJUF
   
   *OTUBHSBN 'JSTU
   DMBTT
   MVHHBHF
   BU
   B
   DPBDI
   QSJDF
9. $BTQFS 5IF
   CFTU
   CFE
   GPS
   CFUUFS
   TMFFQ 
   OJHIU
   USJBM
   GPS
   NBUUSFTTFT
   QJMMPXT
   BOE
   CFEEJOH
   *G
   UIFZ
   EPO`U
   XPSL
   PVU
   SFUVSOT
   BSF
   GSFF
   BOE
   FBTZ
10. $BTQFS`T
    XFCTJUF
    
    *OTUBHSBN 5IF
    CFTU
    CFE
    GPS
    CFUUFS
    TMFFQ
11. "MMCJSET 5IF
    8PSME`T
    .PTU
    $PNGPSUBCMF
    4IPFT 4IPFT
    NBEF
    PG
    FOWJSPONFOUBMMZ
    GSJFOEMZ
    NBUFSJBMT
    
    #VTJOFTT
    NPEFM
    DPOTJEFSJOH
    TVTUBJOBCJMJUZ
12. "MMCJSET`
    XFCTJUF
    
    *OTUBHSBN 5IF
    8PSME`T
    .PTU
    $PNGPSUBCMF
    4IPFT
13. 'PSCFT
    +"1"/
    'FC 'FBUVSFE
    %$
    #SBOE
14. 8IBU
    JT
    %$
15. 8IBU
    JT
    %$ 5IF
    GPMMPXJOH
    UFSNT
    EFpOF
    %$ 
    6OJRVF
    TUPSZ 
    #SBOE
    DPODFQU 
    0SJHJOBM
    QSPEVDU 
    4FMM
    PO
    POMZ
    PXO
    DIBOOFM 
    0OMJOF
    UP
    0⒐JOF 
    $VTUPNFST
    TIBSF
    B
    CSBOE
    BOE
    HFUT
    UIF
    TUZMF
16. #VU
    JG
    ZPV
    BSF
    B
    %FTJHOFS
    ZPV
    TIPVME
    GFFM
    BMSFBEZ
17. *
    UIJOL
    
    
    *O
    %$
    %FTJHO
    DPOUSPMT
    FWFSZUIJOH
    
    7JTJPO
    .JTTJPO
    4USBUFHZ
    $VMUVSF
    "UUJUVEF
    *OUFOUJPO
    8FCTJUFT
    "QQT
    4IPQT
    1SPEVDUT
    
    FWFSZUIJOH
18. %FTJHO
    DPOUSPMT
    FWFSZUIJOH
    
    5IJT
    JT
    WFSZ
    EJ⒏DVMU
    CVU
    *
    XBOU
    UP
    EP
    *
    BN
    OPU
    FOPVHI
    *
    XPVME
    MJLF
    UP
    FYQBOE
    UIF
    pFME
    PG
    %FTJHO
19. 
    
    %FTJHO
    4USBUFHZ
    %JW
    BU
    NJYJ
    
    
    &YFDVUJWF
    0⒏DFS
    BU
    .FEJB7FOUVSF
    
    
    )FBE
    PG
    %FTJHO
    %JW
    BU
    ,BLBLVDPN
    HSPVQ
    
    
    'PVOEFS
    BU
    %FTJHO
    DPNQBOZ
    
    TPME
    UIF
    TFSWJDF
    
    
    'SFFMBODF
    %FTJHOFS
    
    
    (SBQIJD1BLBHF
    %FTJHOFS
    BU
    %FTJHO
    QSPEVDUJPO :PTIJZVLJ
    :PLPZBNB CMVFSBTIFFO
    .FEJVN !20