Rules of the Game

Transcript

1. RULES OF THE GAME
5. –Norman Foster “As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.”
6. –Norman Foster “As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.”
7. VUCA
12. LEARNABLE REPEATABLE SCALABLE
15. –Jeff Raskin “Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework.”
16. –Jeff Raskin “Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework.”
17. BIG BETS WITH LONG ODDS SMALLER BETS WITH SHORTER ODDS BIG BETS, LONG ODDS SMALLER BETS, SHORTER ODDS
18. EMERGE FROM EMPATHY R U L E # 1
19. –Charles Eames “Recognising the need is the primary condition for design.”
20. –Charles Eames “Recognising the need is the primary condition for design.”
21. –Dave McClure “Customers don’t care about your solution. They care about their problems.”
22. –Dave McClure “Customers don’t care about your solution. They care about their problems.”
25. IDEO VENN
30. –Indi Young “It’s about understanding how another person thinks—what’s going on inside her head and heart. And most importantly, it’s about acknowledging her reasoning and emotions as valid, even if they differ from your own understanding.
31. –Indi Young “It’s about understanding how another person thinks—what’s going on inside her head and heart. And most importantly, it’s about acknowledging her reasoning and emotions as valid, even if they differ from your own understanding.
33. NAVIGATE THROUGH LEARNING R U L E # 2
34. –Winston Churchill “Success consists of going from failure to failure without loss of enthusiasm.”
35. –Winston Churchill “Success consists of going from failure to failure without loss of enthusiasm.”
36. –Zach Nies “Lean Startup is a disciplined way to turn guesses into knowledge.”
37. –Zach Nies “Lean Startup is a disciplined way to turn guesses into knowledge.”
38. BAD DESIGNERS WANT TO BE PROVED RIGHT GOOD DESIGNERS WANT TO BE PROVED WRONG
39. DOUBLE DIAMOND
40. DOUBLE DIAMOND Designing the right thing
41. DOUBLE DIAMOND Designing the right thing Designing the THING RIGHT
42. DOUBLE DIAMOND DON’t KNOW —- WHAT COULD BE DO KNOW —- WHAT SHOULD BE
43. AMPLIFY WITH SHARED UNDERSTANDING R U L E # 3
48. SHARED DOCUMENTS != SHARED UNDERSTANDING
51. FASTER ALONE, FURTHER TOGETHER
52. LEAD WITH OPTIMISM R U L E # 4
53. DEFENCE AGSINT THE DARK ARTS
54. –David Ogilvy “Kill grimness with laughter. Maintain an atmosphere of informality. Encourage exuberance. Get rid of sad dogs who spread gloom.”
55. –David Ogilvy “Kill grimness with laughter. Maintain an atmosphere of informality. Encourage exuberance. Get rid of sad dogs who spread gloom.”
56. –Antoine de Saint-Exupery “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
57. –Antoine de Saint-Exupery “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
58. – Bjarke Ingels “For me, architecture is the means, not the end. It's a means of making different life forms possible.”
59. – Bjarke Ingels “For me, architecture is the means, not the end. It's a means of making different life forms possible.”
60. THANK YOU @boxman