Venture Design

Transcript

1. James Box Venture Design
2. Venture Design, huh? 2
3. Venture design 3 A toolkit
5. 5 Founders Investors Leaders to turn concepts into companies. to realise the potential in their portfolio to bring innovation to their organisation We partner with…
6. “Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” 6 Eliel Saarinen
7. The only thing that matters… 7 …is product/market fit Marc Andreessen, The Only Thing That Matters, The PMarca Guide to Startups
8. As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.” 8 Norman Foster
9. 9 Probable Plausible Possible Preferable Now Future Time
10. Design is a means for improving the chances of preferable futures 10
11. Serendipity 11 Percy Spencer
12. Genius 12 Don Draper
13. Leadership 13 Steve Jobs
14. Jeff Raskin 14
15. “Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework.” 15 Jeff Raskin
16. Learnable, repeatable, scalable 16
17. Venture Design
18. 18 Innovation Entrepreneurship + Venture Design
19. Venture Design is a method that combines innovation & entrepreneurship to quickly identify and capture viable market opportunities. 19
20. Venture Design is a method that combines innovation & entrepreneurship to quickly identify and capture viable market opportunities. 20
21. Transient advantage 21 Rita McGrath https:/ /hbr.org/2013/06/transient-advantage
22. 22 Generate promising business ideas 1 Exploit the strongest and ignore the rest 3 Systematically test these ideas for market viability 2
23. 23 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 = 
 Design thinking = 
 Agile design = 
 Lean startup
24. Design Thinking
25. 25 Human needs and desires Provocations for preferable futures Empathise Define Ideate Prototype Test
27. “Negative Capability…is when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason” 27 John Keats
28. Abductive thinking 28 Provokes what could be
29. “The scientific method is a pattern of problem- solving behaviour employed in finding out the nature of what exists, whereas the design method is a pattern of behaviour employed in inventing things of value which do not yet exist. Science is analytic, design is constructive.” 29 Sydney A. Gregory, The Design Method.
30. 30 Generate provocations for preferable futures
32. 32 Extract the most promising business ideas
33. Beliefs 33
34. 34 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 = 
 Lean startup
35. Lean Startup
37. 37 Extract the most promising business ideas
38. Beliefs → Knowledge 38
39. Lean Startup is a method for turning beliefs into knowledge. 39
40. “Customers don’t care about your solution. They care about their problems.” 40 Dave McLure
41. 41 Extract your key beliefs 
 about customers’ needs
42. 42 Because Insight We belive Innovation Will achieve Desired outcome Indicated by Measurement Turn your key beliefs into testable hypotheses
43. 1. The value hypothesis 43 aka problem/solution fit
44. 2. The growth hypothesis 44 aka product/market fit
45. 45 Confidence Value Plot your hypotheses against value & confidence
46. 46 Prioritise high value, low confidence hypotheses Confidence Value
47. 47 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 = 
 Agile design = 

48. Agile Design
49. • Embrace adaptive design • Build-in quality through critical thinking and reflection • Prioritise tangible outputs & working ‘software’ • Collaborate with the customer
50. We think to make. 50 But we also make to think.
51. 51 Build Measure Learn
52. 52 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 = 
 Design thinking = 
 Lean startup = 
 Agile design
53. Venture Design is a learnable, repeatable, scalable method that combines innovation & entrepreneurship to quickly identify and capture viable market opportunities. 53
54. 54 Design Thinking Lean Startup Agile product development → →
55. Thank you