You might be wondering how Return on Investment (ROI) factors into A/B testing. It’s a great question. The answer is that ROI factors in a number of ways and ultimately is a matter of perspective, but the important thing to consider is the relationship between risk and reward. For example, if you hold on to your current strategy, do you expect to be able to afford a vacation next year? Ok maybe that was an extreme example, but you should still ask yourself whether or not your current strategies are going to have the same effect on your bottom line as they have in the past. For want to know more about what is ROI in testing then go over our website https://bqurious.com/calculating-test-automation-roi-return-on-investment