WooCommerce Conference 2014

Transcript

1. QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn

2. OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE

3. PEOPLE WHO SELL STUFF

4. CONSULTANTS

5. THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY

   1. Get more customers 2. Raise prices 3. Get more repeat purchases

6. THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE

   MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)

7. 1 INCREASE TRANSACTIONS

8. DON’T MAKE ME THINK.

9. WHO IS YOUR IDEAL CUSTOMER?

10. …AND WHAT DO THEY WANT?

11. pic of dave rodenbaughs thing I did for him

12. pic of ugly, cluttered grid listing

13. RETARGETING IS AWESOME

14. DISPLAY NETWORK FACEBOOK / TWITTER

15. GIVE SOMETHING AWAY FOR FREE

16. pic of ugly, cluttered grid listing

17. 2 INCREASE SALE TOTALS

18. PACKAGING

19. pic of ugly, cluttered grid listing

20. PRICE ANCHORING

21. UPSELL AT CHECKOUT / “THANK YOU”

22. pic of ugly, cluttered grid listing

23. 3 INCREASE CUSTOMER VALUE

24. AUTOMATE UPSELLS

25. GO BEYOND SEASONAL DISCOUNTS

26. DON’T BE AFRAID TO EXPOSE YOUR R&D

27. Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com