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WooCommerce Conference 2014
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Brennan Dunn
November 03, 2014
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WooCommerce Conference 2014
Brennan Dunn
November 03, 2014
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Transcript
QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn
OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE
PEOPLE WHO SELL STUFF
CONSULTANTS
THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY
1. Get more customers 2. Raise prices 3. Get more repeat purchases
THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE
MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)
1 INCREASE TRANSACTIONS
DON’T MAKE ME THINK.
WHO IS YOUR IDEAL CUSTOMER?
…AND WHAT DO THEY WANT?
pic of dave rodenbaughs thing I did for him
pic of ugly, cluttered grid listing
RETARGETING IS AWESOME
DISPLAY NETWORK FACEBOOK / TWITTER
GIVE SOMETHING AWAY FOR FREE
pic of ugly, cluttered grid listing
2 INCREASE SALE TOTALS
PACKAGING
pic of ugly, cluttered grid listing
PRICE ANCHORING
UPSELL AT CHECKOUT / “THANK YOU”
pic of ugly, cluttered grid listing
3 INCREASE CUSTOMER VALUE
AUTOMATE UPSELLS
GO BEYOND SEASONAL DISCOUNTS
DON’T BE AFRAID TO EXPOSE YOUR R&D
Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com