Upgrade to Pro — share decks privately, control downloads, hide ads and more …

WooCommerce Conference 2014

Avatar for Brennan Dunn Brennan Dunn
November 03, 2014
970
1

WooCommerce Conference 2014

Avatar for Brennan Dunn

Brennan Dunn

November 03, 2014

More Decks by Brennan Dunn

See All by Brennan Dunn
6 Tricks That Helped Me Triple My SaaS' Growth Rate
Avatar for Brennan Dunn brennandunn
10
39k
Value-Based Pricing for Freelancers
Avatar for Brennan Dunn brennandunn
6
2.5k
The Long-Tail Sale - MicroConf 2013
Avatar for Brennan Dunn brennandunn
2
670
Rails Without Views
Avatar for Brennan Dunn brennandunn
25
19k

Featured

See All Featured
Bootstrapping a Software Product
Avatar for Garrett Dimon garrettdimon
PRO
307
120k
Speed Design
Avatar for Sergey Chernyshev sergeychernyshev
33
2k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
210k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
141
35k
End of SEO as We Know It (SMX Advanced Version)
Avatar for Michael King ipullrank
3
4.3k
Done Done
Avatar for chrislema chrislema
186
16k
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
0
570
How Fast Is Fast Enough? [PerfNow 2025]
Avatar for Tammy Everts tammyeverts
3
730
The Limits of Empathy - UXLibs8
Avatar for Cassini Nazir cassininazir
1
600
Leo the Paperboy
Avatar for Maya Tellez mayatellez
8
2.1k
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
59
6.9k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
10k

Transcript

  1. QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn

  2. OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE

  3. PEOPLE WHO SELL STUFF

  4. CONSULTANTS

  5. THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY

    1. Get more customers 2. Raise prices 3. Get more repeat purchases

  6. THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE

    MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)

  7. 1 INCREASE TRANSACTIONS

  8. DON’T MAKE ME THINK.

  9. WHO IS YOUR IDEAL CUSTOMER?

  10. …AND WHAT DO THEY WANT?

  11. pic of dave rodenbaughs thing I did for him

  12. pic of ugly, cluttered grid listing

  13. RETARGETING IS AWESOME

  14. DISPLAY NETWORK FACEBOOK / TWITTER

  15. GIVE SOMETHING AWAY FOR FREE

  16. pic of ugly, cluttered grid listing

  17. 2 INCREASE SALE TOTALS

  18. PACKAGING

  19. pic of ugly, cluttered grid listing

  20. PRICE ANCHORING

  21. UPSELL AT CHECKOUT / “THANK YOU”

  22. pic of ugly, cluttered grid listing

  23. 3 INCREASE CUSTOMER VALUE

  24. AUTOMATE UPSELLS

  25. GO BEYOND SEASONAL DISCOUNTS

  26. DON’T BE AFRAID TO EXPOSE YOUR R&D

  27. Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com