WooCommerce Conference 2014

Transcript

1. QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn
2. OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE
3. PEOPLE WHO SELL STUFF
4. CONSULTANTS
5. THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY 1. Get more customers 2. Raise prices 3. Get more repeat purchases
6. THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)
7. 1 INCREASE TRANSACTIONS
8. DON’T MAKE ME THINK.
9. WHO IS YOUR IDEAL CUSTOMER?
10. …AND WHAT DO THEY WANT?
11. pic of dave rodenbaughs thing I did for him
12. pic of ugly, cluttered grid listing
13. RETARGETING IS AWESOME
14. DISPLAY NETWORK FACEBOOK / TWITTER
15. GIVE SOMETHING AWAY FOR FREE
16. pic of ugly, cluttered grid listing
17. 2 INCREASE SALE TOTALS
18. PACKAGING
19. pic of ugly, cluttered grid listing
20. PRICE ANCHORING
21. UPSELL AT CHECKOUT / “THANK YOU”
22. pic of ugly, cluttered grid listing
23. 3 INCREASE CUSTOMER VALUE
24. AUTOMATE UPSELLS
25. GO BEYOND SEASONAL DISCOUNTS
26. DON’T BE AFRAID TO EXPOSE YOUR R&D
27. Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com