am a product developer, meaning I want to build the most appropriate solution to a problem and deliver the end product that makes my users ridiculously happy.
• 55% of Internet Traffic - Mobile Devices ◦ Apps - 47% ◦ Mobile Browsers - 8% • As of January, American Adults: ◦ 55% own smartphones ◦ 42% own tablets source: http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
◦ iOS users still more active ◦ lots of potential - replaces old feature-phones • Fragmentation ◦ Good - lots of devices ◦ Bad - lots of different devices • Not just phones Source: http://www.businessinsider.com/apple-android-market-share-ecommerce-2014-1
Mobile is a different way of thinking about the user’s actions and goal of the program ◦ This makes it everything feel foreign while getting started, but does pass • Use Android’s online tutorials