That’s one of the problems about the fold ... where exactly is it? Due to the wide variances in screen resolutions, screen sizes and browser window sizes, reaching a consensus on the “aveage” placement of the fold is problematic. The fold is not a single location, but a broadly dispersed distribution with three peaks located at roughly 430, 600 and 860 pixels. http://blog.clicktale.com/2007/10/05/clicktale‐scrolling‐research‐repot‐v20‐pat‐1‐visibility‐and‐scroll‐reach/
scroll? Should you ty to cam as much content as close to the top of the page as possible? Should you get rid of good content just to reduce the height of a page? Do we need to be worried about the fold? Responding to the Fold No.
top of the page and visually distinct? Should page templates be laid out in such a way that gives clues to the user that more content is available if scrolled? Should websites exhibit a content stategy that calls for concise content throughout the site? Responding to the Fold YES.
scroll and no design barriers to scrolling. “ Fiz Yazdi & Joe Leech User Experience Consultants at CXPatners http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm
print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embace the fact that the web doesn’t have the same constaints, and design for this lexibility. But ﬁrst, we must “accept the ebb and low of things. “ John Allsop A Dao of Web Design, A List Apat (April 7, 2000)