Startup Institute: UX & User-Centered Design

An intensive workshop for Startup Institute from March 2015.

Aimed at teaching high-level concepts and approaches to user experience design. The workshop serves as an introduction to:

* Lean UX
* Collaborative & Iterative design
* User-centered design
* Jobs To Be Done (JTBD)
* Design Sprints

Transcript

1. USER EXPERIENCE & USER-CENTERED DESIGN
2. Conor Sheehan Senior Experience Designer @ Cantina
3. What makes a good user experience?
4. A well designed product has a meaning to the user Good design elicits emotions What makes a good user experience?
5. What makes a good user experience?
6. Design Meeting munchler Activity
8. Lean UX Agile Design Thinking + + Lean Startup
10. Design thinking takes a solution-focused approach to problem solving, working collaboratively to iterate an endless, shifting path toward perfection. It works toward product goals via specific ideation, prototyping, implementation, and learning steps to bring the appropriate solution to light.
11. Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.
12. Small, cross-functional teams and Shared understanding
13. Outcomes vs Outputs “We will create a single sign-on feature” “We want to increase the number of new sign- ups to our service”
14. GOOB and Continuous discovery
17. Assumptions I believe my customers have a need to _______. I will make money by _______. Who is the user? What problems are we solving?
18. Problem Statement [Our product] was designed to achieve [these goals]. We have observed that the product isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [product] so that our customers are more successful based on [these measurable criteria]?
19. Prioritize Assumptions
20. Hypotheses We believe [this statement is true]. We will know we’re [right/ wrong] when we see the following feedback from the market: [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].
21. Activity 1. Outcomes
22. Activity 2. Problem Statement
23. Activity 3. Assumptions
24. Activity 4. Hypotheses
25. Activity 4. Design Experiment
26. Activity Recap We’re building [experiment] to see if [feature] leads to [outcome]
27. Iterate, Iterate, Iterate,
28. Lean UX Process 1. Identify outcomes 2. Write problem statement 3. Declare assumptions 4. Develop hypotheses 5. Design experiments 6. Run experiments 7. Learn!
30. User-Centered Design User Stories + Personas
31. Proto-Persona
32. Proto-Persona
33. User Stories
34. Activity Personas & User Stories
35. User Stories
36. Job Stories
37. Activity User Stories to Job Stories
38. Causality + anxieties + motivations Hiring a product for a job Purchasing decision factors
40. “Create a solution that embraces and satisfies constraints & desires. It must be simultaneous. One cannot ignore the other.”
41. “The problems people encounter in their lives rarely change from generation to generation”
42. “The enchanted objects that will succeed will be the ones that carry on the traditions and promises of the objects of our age-old fantasies, the ones that connect with and satisfy our fundamental human desires. They will be cars that transport us as safely and as delightfully as flying carpets, writing instruments that remember, rings that connect us, tools with as much utility, familiarity, and character as my family’s barometer”
44. Activity Timeless problems
45. Design Sprints 5 Days of Design & Problem Solving
46. Design Sprints Day 1: Understand Day 2: Diverge Day 3: Decide Day 4: Prototype Day 5: Validate
47. Video Time!
48. Activity Diverge
49. Lean UX: UX design approach for a product JTBD: Explore users motivations & behaviors Design Sprints: Ideation process for problem-solving
50. Iterative Collaborative User feedback Common Threads
51. Dive in further Use the right tool for the job Play and explore! Now What?
52. ???
53. Pitfalls to avoid in UX. How do I create awesome web applications? Do you create your own templates for different design styles?
54. I’m more curious about exploring elements of the design process from general idea to a first prototype. What is the entire process of design/UX from start to finish? What do I want to do with my life?