5 Key Ingredients in Successful Mobile Projects

Start treating your mobile app like you'd treat any product development project. Find out the 5 ingredients you'll need to make your mobile projects succeed.

Full recording: https://cantina.co/five-ingredients-successful-mobile-projects/

Transcript

1. 5 key ingredients in successful mobile projects Can!na 2016 #mobile5ingredients
2. The mobile world has matured, especially for developers
3. Mobile Development Tools
4. But a!aining mobile success is s"ll proving to be a challenge
5. Mobile Success Rates 84% of users’ !me is spent in just 5 apps 25% of apps are used only once a"er they’ve been downloaded 25% of apps have 100,000+ downloads 5% of apps have 1M+ downloads
6. If apps are easier than ever to develop, why are they so rarely successful?
7. Common Challenges • Low user a#en!on spans • Iden!fying user contexts • User onboarding • Feature creep • Restric!ve rules • Android fragmenta!on • App performance • Debugging • Device tes!ng • Mul!ple code-bases
8. “How much will it cost To build our app?”
9. It’s not just an app It’s not just a one-off project. Even if it’s internal. Even if it’s temporary. You’re building a product.
10. “What will it take to build the right product?”
11. It’s not enough to simply exist in the mobile space. You must create mobile products that cap"vate your customers and keep them coming back.
12. The recipe is for a product not just an app
13. People experience thinking capabili ties pr ocess 5 key ingredients in successful mobile projects
14. Process
15. First step: Adopt a process geared for holis"c product development
16. Use Lean & Agile methodologies to hypothesize and validate solutions
17. Product Development Process Vision Define Design Deliver Measure Big ideas Shippable product Tested features
18. Vision Target audience explora!on Problem defini!on KPIs & success metrics Solu!on idea!on
19. Define Feature valida!on Feature priori!za!on Product road-mapping Ecosystem evalua!on
20. Design Design hypotheses Customer interviews Interac!ve prototyping Usability tes!ng Interface design
21. Deliver Agile sprints Automated tes!ng and CI Tooling for easy device previews API development to drive the app Tech leadership when developing across pla%orms in parallel
22. Measure Beta releases Device tes!ng Usage analy!cs App Store reviews
23. Implemen"ng a lean, agile approach will start your team in using a product mindset
24. Capabilities
25. It’s not just about having iOS or Android dev on hand
26. d The right mix of capabilities will unlock new opportunities for your product
27. “Product Management with no User Experience Design creates func"onal products that don’t make users excited. User Experience Design with no Product Management produces deligh#ul products that don’t become businesses.” Melissa Perri
28. The capabilities You’ll need Product Management Project Management Experience Designer Mobile Development Back-end Development Yes, they’re different
29. Product Development Process Vision Define Design Deliver Measure Big ideas Shippable product Tested features
30. Focus for each capability Product Management Project Management Experience Design Mobile Development Back-end Development Maintaining the vision and feature backlog of the product Implemen!ng agile prac!ces with the team through each sprint Researching, prototyping, visual and interac!ve design Building performant, produc!on-ready apps API development to power the app
31. A fully capable team will be able to take the product from idea to launch without stopping
32. Experience
33. Capabili"es are best backed up by exper"se and experience
34. Faster to build Faster to iterate Faster to identify the features your audience will love
35. Experienced designers live for rapid prototypes
36. Experienced designers know their design pa!erns
37. Experienced developers understand the pla#orms
38. Experienced developers can avoid common pi#alls
39. Experienced teams know how to avoid feature creep
40. An experienced team will close the gap between the product you’re building and the product your audience wants
41. Thinking
42. Innova"ve solu"ons are a product of innova"ve thinking
43. innovative thinking involves problem solving and breaking down complexity
44. The team should be thinking about how to marry the user needs with the business needs
45. The team should be thinking about reducing the product to its simplest form
46. The team should be thinking about breaking down technical complexi"es
47. The team should be thinking about how the product fits in with the user’s app ecosystem
48. The same style of innova"ve thinking is used for solving product, design, and technical challenges
49. People
50. Your people are the difference between an idea and reality
51. Build up your team with people… with a passion for mobile with empathy for end users who enjoy experimen!ng who value open communica!on who look to team up with others (hint: avoid “rockstars”)
52. The teams that consistently deliver are the teams that trust each other
53. Embrace everyone on your delivery team as a “designer”
54. If the people working on your product don’t stand out, your product won’t stand out
55. Wrap Up
56. Increase your likelihood for success by focusing on the full recipe.
57. People experience thinking capabili ties pr ocess 5 key ingredients in successful mobile projects
58. Filling your gaps Lack of… Process Capabili!es Experience Thinking People Approach Codify the parts of your process that work well and those that could improve. Start small and work your way up. Expand your teams to include more diverse resources Work on more mobile projects, even small experiments Study up on principles and prac!ces necessary for mobile product development Staff up your teams or seek out external help that can not only deliver, but help train your in-house folks
59. Don’t get caught in the trap of thinking how much Your app costs
60. build your app the way you’d build other products
61. Deliver the right product to the right audience
62. Thank you
63. About cantina • Boston-based digital design and development agency • Founded in 2007, 60+ employees • We help clients like Putnam Investments, John Hancock, CUNA Mutual Group, Epsilon, and Pearson deliver be#er digital products for their customers • Can!na’s people turn great ideas into digital reality, execu!ng with the best design and development techniques available