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brightonSEO: Why brand sentiment will be core to SEO in 2024 and how to maximize it

Diane Kulseth
April 18, 2024
74

brightonSEO: Why brand sentiment will be core to SEO in 2024 and how to maximize it

As Google and Bing build more AI capabilities into their search engines, brand presence and brand sentiment are going to be come front and center for SEO.

With AI capabilities still a moving target, what considerations should businesses be taking in advance of updates from the search engines.
Diane will cover key things to look for from the search engines, what recommendations to get a head start on now, and how to communicate these changes to your leadership team(s).

Diane Kulseth

April 18, 2024
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Transcript

  1. How to Maximize Brand Sentiment for SEO in 2024 Diane

    Kulseth Siteimprove @dianekulseth Speakerdeck.com/dianekulseth
  2. v 12 © Siteimprove 2024 CONFIDENTIAL 2. Get a pulse

    on what people are saying about your brand
  3. 24 © Siteimprove 2024 CONFIDENTIAL 2. Provide details re: who

    you’re collaborating with, actions taken
  4. Key SGE Takeaways 26 2 © Siteimprove 2024 CONFIDENTIAL 1

    Brands don’t own branded search in SGE 3 Not every industry has SGE, verify before taking action Brand sentiment is going to power SERPs
  5. Action Takeaways 27 2 © Siteimprove 2024 CONFIDENTIAL 1 Monitor

    brand sentiment using a variety of channels 3 Respond to negativity when appropriate Collaborate with those that support customer experience
  6. Communication Takeaways 28 2 © Siteimprove 2024 CONFIDENTIAL 1 Emphasize

    that SGE is a moving target 3 Outline how you plan to stay up to date with changes Provide details on your approach