Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
360 Degree Product Analysis
Search
Divya Raghavan
December 20, 2017
Technology
0
110
360 Degree Product Analysis
Divya Raghavan
December 20, 2017
Tweet
Share
More Decks by Divya Raghavan
See All by Divya Raghavan
A guide to AI/ML for PMs
divsragha
0
740
Machine Learning Sample Feature Spec
divsragha
0
110
Other Decks in Technology
See All in Technology
【NW X Security JAWS#3】L3-4:AWS環境のIPv6移行に向けて知っておきたいこと
shotashiratori
0
340
Azure犬駆動開発の記録/GlobalAzureFukuoka2024_20240420
nina01
1
220
On Your Data を超えていく!
hirotomotaguchi
2
690
非同期推論システムによるコスト削減と信頼性向上
koki_nishihara
0
260
MLOpsの「壁」を乗り越える、LINEヤフーの Data Quality as Code
lycorptech_jp
PRO
5
530
「スニダン」開発組織の構造に込めた意図 ~組織作りはパッションや政治ではない!~
rinchsan
3
570
DMM.com アルファ室採用案内資料
hsugita
1
160
[新卒向け研修資料] テスト文字列に「うんこ」と入れるな(2024年版)
infiniteloop_inc
4
16k
障害対応をちょっとずつよくしていくための 演習の作りかた
heleeen
0
230
元インフラエンジニアに成る / Human Resources to Human Relations
bobtani
4
920
エンジニアのキャリアをちょっと楽しくする3本の軸/Three Pillars to Make an Engineer's Career More Enjoyable
kwappa
0
2.7k
KubeCon EU 2024 Recap “Kubernetes Policy Time Machine: Where to Next?”
ryysud
0
220
Featured
See All Featured
Automating Front-end Workflow
addyosmani
1356
200k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
226
51k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
241
1.2M
Agile that works and the tools we love
rasmusluckow
325
20k
Art, The Web, and Tiny UX
lynnandtonic
289
19k
How GitHub (no longer) Works
holman
304
140k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
187
16k
Typedesign – Prime Four
hannesfritz
36
2.1k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
60
14k
How to name files
jennybc
65
93k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
9
8.3k
Transcript
360 Degree Product Analysis (Template) © Divya Raghavan
This is a proposed template to capture 360 feedback on
your product/Product area © Divya Raghavan
External Perspective © Divya Raghavan
Perception matters • What are the macro level trends in
your space as per analyst reports • What are experts in your space saying ? • What is the press saying about your product © Divya Raghavan
SWOT analysis based on analyst reports Strengths Weakness Opportunities Threats
© Divya Raghavan
recommendations What product recommendations can you derive based on the
above SWOT analysis © Divya Raghavan
INTERNAL PERSPECTIVES © Divya Raghavan
WHY we win? Who are our key customers ? •
Why did we win them ? • A sales perspective on each of these wins © Divya Raghavan
CUSTOMER PERSPECTIVE Pick 5 customers © Divya Raghavan
CUSTOMER #1 Who are they ? HOW WOULD YOU CLASSIFY
THEM ? WHY DO THEY LOVE YOUR PRODUCT ? WHAT FEEDBACK DO THEY HAVE FOR YOUR PRODUCT ? © Divya Raghavan
Win loss analysis over last couple of quarters EXAMPLE ©
Divya Raghavan
LOSS Analysis : COMPETITIVE REASONS Why did we lose against
some of our key competitors ? © Divya Raghavan
LOSS ANALYSIS : PRODUCT REASONS • What are some major
gaps in the product ? • Are there gaps when it comes to integrations ? Can they be satisfied through players in the ecosystem ? © Divya Raghavan
LOSS ANALYSIS : POSITIONING REASONS • Are there gaps in
terms of positioning your product or features ? • Is your sales team able to convey the value proposition accurately ? • Gaps in product documentation © Divya Raghavan
KEY TAKEAWAYS FROM WIN/LOSS ANALYSIS • TAKE AWAY #1 •
TAKE AWAY #2 • .... © Divya Raghavan
WHAT DO WE DO NOW? © Divya Raghavan
Table stakes Where are we now? What's the desired situation
? © Divya Raghavan