360 Degree Product Analysis

Transcript

1. 360 Degree Product Analysis (Template) © Divya Raghavan
2. This is a proposed template to capture 360 feedback on your product/Product area © Divya Raghavan
3. External Perspective © Divya Raghavan
4. Perception matters • What are the macro level trends in your space as per analyst reports • What are experts in your space saying ? • What is the press saying about your product © Divya Raghavan
5. SWOT analysis based on analyst reports Strengths Weakness Opportunities Threats © Divya Raghavan
6. recommendations What product recommendations can you derive based on the above SWOT analysis © Divya Raghavan
7. INTERNAL PERSPECTIVES © Divya Raghavan
8. WHY we win? Who are our key customers ? • Why did we win them ? • A sales perspective on each of these wins © Divya Raghavan
9. CUSTOMER PERSPECTIVE Pick 5 customers © Divya Raghavan
10. CUSTOMER #1 Who are they ? HOW WOULD YOU CLASSIFY THEM ? WHY DO THEY LOVE YOUR PRODUCT ? WHAT FEEDBACK DO THEY HAVE FOR YOUR PRODUCT ? © Divya Raghavan
11. Win loss analysis over last couple of quarters EXAMPLE © Divya Raghavan
12. LOSS Analysis : COMPETITIVE REASONS Why did we lose against some of our key competitors ? © Divya Raghavan
13. LOSS ANALYSIS : PRODUCT REASONS • What are some major gaps in the product ? • Are there gaps when it comes to integrations ? Can they be satisfied through players in the ecosystem ? © Divya Raghavan
14. LOSS ANALYSIS : POSITIONING REASONS • Are there gaps in terms of positioning your product or features ? • Is your sales team able to convey the value proposition accurately ? • Gaps in product documentation © Divya Raghavan
15. KEY TAKEAWAYS FROM WIN/LOSS ANALYSIS • TAKE AWAY #1 • TAKE AWAY #2 • .... © Divya Raghavan
16. WHAT DO WE DO NOW? © Divya Raghavan
17. Table stakes Where are we now? What's the desired situation ? © Divya Raghavan