Spree Product Recommendations

Transcript

1. Spree Product
   Recommendations
   (No data scientists required!)
   By David Jones
   Resolve Digital - @d_jones
   

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2. Amazon’s sales jumped
   ~29% after adding
   recommendation features*
   *“Amazon's recommendation secret” http://tech.fortune.cnn.com/2012/07/30/amazon-5/
   David Jones, @d_jones
   

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3. Product Recommendations
   ✓ Better user experience
   ✓ More pages viewed per visitor
   ✓ Higher conversion rate
   ✓ Higher average order size
   ✓ Win-win for customers and store owners
   David Jones, @d_jones
   

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4. The problem
   ⨯ Requires a solid understanding about
   machine learning
   ⨯ You need a data scientist to run it
   ⨯ Out of reach for small/medium sized stores
   David Jones, @d_jones
   

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5. Prediction.IO
   ✓ Open Source
   ✓ Deploy yourself or instantly on Amazon’s
   Cloud
   ✓ Cheap to run (starts at $0.06/hr)
   ✓ Developer friendly API
   ✓ Easy to use admin UI
   David Jones, @d_jones
   

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6. ratings
   product views
   orders
   David Jones, @d_jones
   

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7. David Jones, @d_jones
   One important thing
   • Existing data is key:
   • Quality
   • Quantity
   • No existing data? Start logging data today,
   add recommendations later.
   

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8. Deploy Server
   

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9. David Jones, @d_jones
   

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10. David Jones, @d_jones
    

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11. David Jones, @d_jones
    

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12. Ruby SDK
    

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13. Thank you
    David Jones - @d_jones
    resolvedigital.com
    Talk to us about Spree Customizations
    

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