A Comprehensive Study of LATAM’s Emerging Tech Hub

Copyright @2023 Draup. All rights reserved
Emerging IT Talent hubs in
LATAM: A Deep-dive of
Bogota, Colombia
Conceptualized and Developed: July – 2023
This document aims to provide an overview of rising IT investments and
operations in LATAM and showcase key ecosystem insights such as leading
Talent hotspots, Talent cost, Talent supply, etc. for an emerging location-
Bogota, Colombia

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2
Executive Summary
Cost Savings: 8X lower IT talent cost in Bogota
with median pay of $16K vs $126K in USA
University Ecosystem: 60+ institutions
producing ~28,000 STEM graduates annually;
of which ~40% are hired by global firms
Startup Ecosystem : ~1,100+ startups with
7,500 Talent in Bogota ensure a supply of
experienced IT talent
Rising IT Investments: 80% increase in number
of companies investing in the region in past 2
years
Cost-effective operations: Global companies
are saving up to $2 billion in IT talent cost and
operations
Scalability: Emerging MSAs like Bogota have a
high concentration of IT talent with a growth
rate of ~22%
LATAM
emerging as
promising IT
talent hub:
Talent
Intelligence of
leading LATAM
location:
Bogota, D.C.,
Colombia

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CONTENTS
This section covers:
• Rising IT investment in LATAM region
and key contributing factors
• Analysis of companies hiring IT talent
from LATAM
• Identifying IT talent hotspots for key IT
job families in LATAM region
• Growing IT investments and emerging IT Talent
ecosystem in LATAM
4-6
Pages
• Talent Intelligence for an emerging LATAM location -
Bogota, D.C
8-11

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Source: Draup
4
LATAM – an emerging IT Talent Hub: Amidst the downturn, Global companies are scaling their IT operations in LATAM.
Favorable policies and a budding IT Talent ecosystem are key drivers
Key Reasons
for increasing
investments
Time Zone
Compatibility
with North
America
Supportive
Government
Policies &
Initiatives
Rapid Digital
Transformation
Across Sectors
Booming
Startup & Tech
Ecosystem
Significant
Investment in
STEM
Education
High Level of
Bilingual
Professionals
5Million
+
STEM graduates in
LATAM Region
6Million
+
installed IT talent in
LATAM Region
70,000+
tech related
startups in LATM
0.0K
0.5K
1.0K
1.5K
2.0K
2.5K
3.0K
4
6
8
10
12
14
16
18
20
22
24
2015 2016 2017 2018 2019 2020 2021 2022
Venture Capital Investment in IT-Related Services
(Million)
Number of Companies Hiring IT Talent (Thousands)
Number of Venture Capital Deals
Top Companies Hiring IT Talent from LATAM
Draup analysed 2,000+ companies to understand the influx of capital & global companies into hiring IT talent from LATAM region
Note: Draup analyses 2 Million+ industry report and tracks 500,000+ companies using its 75+ ML Models to gain insights on market movement. Similar analysis can be performed for any region or job family.
Source: Draup platform’s ‘location intelligence’ module
Growth in IT investment & talent hiring trends in LATAM region

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5
Source: Draup
5
Peer ecosystem: Leading companies are saving billions of dollars on costs by hiring IT workforce in LATAM. Ecosystem
partnerships have also resulted in better ROI
Note: Draup analyses 16 Million+ data points daily, 2 Million+ articles and industry reports and 1,000+ case studies to gain insight on companies hiring pattern. Similar analysis can be performed across any industry verticals.
Source: Draup platform, Draup’s internal analysis, WEF & industry reports.
Draup analysed 1,000+ case studies across 33 industries to identify success stories of global companies hiring IT talent from LATAM region
Invest in data center to improve
performance & reliability
Cisco is operating in over 10
countries in LATAM region
• Cybersecurity
• Cloud Computing
• Networking
• Cybersecurity
2K+
$300 Mn+
saved in costs IT Talent Hired
5K+
$500 Mn+
$140 Mn invested in
developing data center
• Software Development
• Cloud Computing
2K+
$500 Mn+
Launched cloud computing
diploma with local university
• Solutions Architecture
• Software Development
10K+
$1 Bn+
Partnered with Argentina gov.
to boost talent in IT sector
• IT Infrastructure
• Cybersecurity
20K+
$2 Bn+
72.6
71.7
70.1
59
58.8
40 60 80
Chile
Mexico
Colombia
Argentina
Brazil
27%
30%
31%
25%
34%
15% 25% 35%
Chile
Mexico
Colombia
Argentina
Brazil
Ease of Doing Business Corporate Tax Rate
12%
8%
10%
6%
7%
5% 10% 15%
Chile
Mexico
Colombia
Argentina
Brazil
IT Talent Growth Rates
Additional parameters to consider while considering LATAM region for hiring talent
Mn = Million, K = Thousand Most Hired Roles

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Source: Draup
6
LATAM – Key Talent hotspots: MSAs such as Bogota and Buenos Aires are scaling rapidly; Significant talent pool is available
for in-demand IT functions (further analyzed in detail)
Note: Talent Availability has been calculated across three IT job families Cybersecurity, Cloud Engineering & Application Architect. Draup tracks 750Mn+ professional profiles for 4,500+ job roles in 2,500+ locations.
Source: Draup platform’s ‘talent intelligence’ module.
~ Similar Time Zone
EST +2:00 Hrs
~ Similar Time Zone
EST +2:00 Hrs
EST +2:00 Hrs
Mexico
Colombia
Chile
Argentina
Brazil
2K
5K
2K
4K
500
4K
300
2K
9K
21K
8K
18K
1K
18K
2K
8K
2K
7K
2K
6K
1K
5K
1K
2K
0%
5%
10%
15%
20%
25%
30%
K
5K
10K
15K
20K
Rio de
Janeiro
Mexico City Guadalajara Buenos
Aires
Cordoba Bogota Medellin Santiago
Talent Size (Thousand)
Talent Growth Rate (%)
Application Architect
Cloud Engineering
Cybersecurity Talent Size Growth Rate
H M L
Talent Size
Draup analysed 60 Million+ professional profiles across 200+ LATAM locations to identify IT talent hotspots
LATAM Talent Hotspot & Time zones Talent size and growth rate of IT job families in LATAM
Time zone relative to US
Mexico City
Bogota
Buenous Aires

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CONTENTS
This section covers:
• Identifying IT talent hotspots in
Colombia
• Understanding the diversity of
workforce for IT job families in Bogota
• Median base pay comparison of IT job
families in Bogota vs USA
• IT talent hiring trend from university
ecosystem of Bogota
• IT talent pipeline from startup
ecosystems in Bogota
• Growing IT investments and emerging IT Talent
ecosystem in LATAM
4-6
Pages
• Talent Intelligence for an emerging LATAM location -
Bogota, D.C
8-11

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Source: Draup
8
IT Talent Hotspots – Colombia: Bogota has the highest concentration of relevant talent across all three job families (with
>50% of talent having 10+ years of experience)
Tier - I
Locations
Overview
Draup utilizes 75+ ML Models to track the insights of leading & emerging IT talent hotspot
Note: Metropolitan Statistical Area has been considered for analysis; MSA names have been shortened for clarity and replaced with the name of largest city in that MSA. Talent Availability has been calculated across all the three job families –
Cybersecurity, Cloud Engineering and Application Architect. Source: Draup platforms ‘location intelligence’ module utilizing a database of 750 Million+ professional profiles across 2,500+ locations.
Location considered for deep dive analysis Experience 0 - 5 >10+
6 – 10
3.5K
5.4K
17.9K
Bogota
0.2K
0.3K
1.1K
Santiago
0.3K
0.7K
1.7K
Medellin
0.1K
0.2K
0.5K
Barranquilla
Cyber Security Cloud Engineer Application Architect
22% 23% 55%
Cyber Security
5.4K
24% 29% 47%
Cloud Engineering
17.9K
12% 23% 65%
Application Architect
3.5K
Key Insights from IT Talent in Bogota, D.C.
Ease of Doing
Business: 67
Unemployment
Rate: 10.7%
Female work-
force: 50.95%
Safety
Index: 49.22
Key Attributes
Job Function
Talent Size
Experience Split Female Ratio
K = Thousand
Better than California, USA At par with USA participation
5th Highest in LATAM At par with USA average index

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Source: Draup
9
K
20K
40K
60K
80K
100K
120K
140K
0 - 5 Years 6 - 10 Years 10+ Years
Source: Draup’s Cost Simulation Module tracks median base pay of 4,500+ roles across 2,500+ locations. The analysed data points are harvested from global salary social media platforms, company job postings and official boards. The cost datasets are then
normalized and mapped to specific job clusters and job roles. The reported values are then estimated using the ML model at the median and 95% level.
Median Salary (USD) per annum
Difference in median base pay
Draup analysed median base pay of IT job function in Bogota vs USA
$126,000
Median Base
Pay in the US
$16,700
9X
10.6K
15.3K
91K
7X
20.8K
146K
7X
111K
Median Base
Pay in Bogota
Firms can
save up to
8X
in talent
costs
Cost Analysis: Companies hiring IT talent from Bogota save up to 8X talent cost compared to the US. Hiring and Reskilling
in Bogota can meet the demand for specific skills
0 - 5 Years 6 - 10 Years 10+ Years 0 - 5 Years 6 - 10 Years 10+ Years
Cloud Engineer Solutions Architect
Security Engineer
145K
20.5K
16.4K
134K
123K
11.6K
11X
14K
18K
23K
8X 7X
114K
128K
144K
8X 7X 6X

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Source: Draup
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Note: Draup analyses its database of 14,000+ universities and 175,000+ professor to curate insight on university ecosystem. Similar analysis can be performed for any university, location or roles.
Source: Draup platform’s ‘university hiring’ module.
Partnered with Google Cloud to
launch Google Cloud Innovative Lab
• Cybersecurity Analyst
• Cybersecurity Engineer
60%
40%
• Application Architect
• Solution Architect
• Enterprise Architect
• Cloud DevOps Engineer
~4K
IT Graduates
~3.5K
IT Graduates
65%
35%
68%
32%
~5K
IT Graduates
~2K
IT Graduates
~2.5K
IT Graduates
~1.5K
IT Graduates
• Security Analyst
• Compliance Analyst
60%
40%
• System Architect
• Cloud Security Engineer
70%
30%
• Cybersecurity Analyst
• Network Administrator
58%
42%
~28K
STEM & IT Related Graduates
~60
Total Colleges & Universities
Insights
~184K
Total University Graduates
16%
84%
STEM Others
Course Adoption
Local & Global Hiring Split
Local Global
University Ecosystem : Companies are collaborating with 60+ universities in Bogota; leveraging the fresh STEM graduates.
~40% of STEM graduates are hired by global companies for IT roles
Launched CDIO Program to foster
talent in electrical & computer field
Partnered with Amazon to launch
AWS Academy for cloud talent
Launched IBM Academy of DS to foster
data science and analytics talents
Launched Accenture Digital Academy
to foster cloud computing & data skills
Partnered with SAP & launched an
Innovation Lab
Draup analysed 14K+ universities to curate insight (Top roles hired, Gender split, Partnerships) into University Ecosystem in Bogota
K = Thousand, Mn = Million

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Note: Draup’s ML model tracks 500,000+ companies across 33 verticals to curate insights on startup ecosystem. Similar analysis can be performed for any location or job roles.
Source: Draup platform’s ‘startup ecosystem’ module.
Key Insights
<5
Total unicorns in Bogota
$1.7 Billion
raised during last decade in
Bogota
1,100+
Start-ups in Bogota
>45
IT Services startup in Bogota
Start-up Ecosystem: ~1,100+ start-ups across verticals like IT services, FinTech, E-Commerce ensure a pipeline of ~7,500
experienced IT talent in Bogota DC
Draup analysed 1,000+ startups across 33 verticals to curate insights into the startup ecosystem in Bogota
1.5K+
E-Commerce
3K+
IT Services
1K+
BFS
2K+
Fintech
1500
3000
• IT Support Engineer
• DevOps Engineer
• ML Engineer
Talent Size
0
Top Roles Hired
55% 25% 20% 40% 30% 30% 50% 25% 25%
50% 25% 25%
Experience Split
• Security Engineer
• IS Analyst
• Cybersecurity Architect
• Cloud Architect
• Software Architect
• Cloud Security Engineer
• IR Engineer
45+ 100+ 60+ 35+
Startup Count
Top Startups

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Source: Draup
12
About Draup

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Draup leverages Machine learning models to curate data provided in the report. Draup’s AI-driven Talent
Intelligence Platform has dedicated modules for ‘Talent Acquisition’, ‘Workforce Planning’, and ‘Reskilling’
Digital Transformation
University Relations
Peer Intelligence
Reskilling & Upskilling
Talent Acquisition
Strategic Workforce Planning
Diversity & Inclusion
Career Path Development
Draup Capabilities & Data Assets EMPOWERS DECISION MAKING IN
ROLES & SKILLS
TAXONOMY
DIGITAL IMPACT ON
TRADITIONAL ROLES
TALENT INTELLIGENCE
PEER
BENCHMARKING
UNIVERSITY
INTELLIGENCE
Explore Diverse
Job Roles,
Locations and
Ecosystem
Insights DIVERSITY
HIRING
CAREER JOURNEY
MAPPING
LOCATION
INTELLIGENCE
COURSES/
CERTIFICATIONS
and diverse other use cases…

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Draup for Talent: Draup analyses 16+ Million data attributes every day to help global HR leaders in Planning, Hiring
& Reskilling their Future-Ready Workforce
750M
350M
JOB DESCRIPTIONS
4M
CAREER PATHS
ANALYZED
75+
MACHINE LEARNING
MODELS DEYELOPED
16Million+
DAILY DATA
POINTS
ANALYZED
100+
LABOR STATISTIC
DATABASE
1,000+
CUSTOM TALENT
REPORTS
30,000
SKILLS
47,000+
DIGITAL TOOLS
& PLATFORMS
300,000+
COURSES
2,500+
LOCATIONS
14,000+
UNIVERSITIES
JOB ROLES
4,500+
PEER GROUP
COMPANIES
500,000+
INDUSTRIES
33
175,000+
UNIVERSITY
PROFESSORS
PROFESSIONALS

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Appendix

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JOB FUNCTION Cyber Security Cloud Engineering Application Architect
Job Role Security Engineer Cloud Engineer Solutions Architect
Core Skills
• Network Security
• Information Security
• Penetration Testing
• Vulnerability Testing
• Cloud Applications
• Test Automation
• Cloud Computing
• System Administration
• Solution Architecture
• Enterprise Architecture
• Solutions Design
• Cloud Computing
Digital Tools, Platforms &
Languages
• Python, Java
• Microsoft Azure
• Amazon Web Services, VMware vSphere
• Microsoft Azure
• Amazon Web Services
• Linux, PowerShell
• Microsoft Azure
• Amazon Web Services
• Python, SQL
Responsibilities
• Design and implement security measures required
to protect the organization’s data, systems and
networks
• Analyze security threats and incidents and provide
timely solutions to the respective stakeholders
• Perform risk-based analysis for multiple security
processes related to product development and
implementation
• Define information and security requirements and
guidelines to ensure repeatable processes across
the organization
• Develop and automate cloud environments using
PowerShell scripts
• Ensure the control, integrity, security and accessibility
of the cloud environment across the organization
• Lead and work with team members on cloud
environments such as AWS, Azure and GCP
• Identify opportunities to improve resiliency and reduce
the occurrence of incidents on the client’s cloud
infrastructure
• Maintain and improve the documentation about the
client’ cloud systems, infrastructure and policies
• Design, build and implement cloud computing
architectures
• Participate and engage in discussions, team talks and
project planning regarding architecture solutions for
various clients
• Lead and contribute to application and solution
architecture solutions on software design and
engineering
• Develop and maintain technical requirement
specifications and software architecture
documentation of clients
Behavioural Skills
Quantitative and Analytical Skills, Influencing, Attention to detail, Communication, Documentation, Time Management, Innovative, Proactive, Team Management,
Interpersonal skill
Skill Cluster Analysis: Draup has analyzed Skill Clusters of 3 job roles - Security Engineer, Cloud Engineer and Solutions Architect for
Cyber Security, Cloud Engineering and Application Architect job families respectively; Python being most prominently used
programming languages while Amazon Web Services and Microsoft Azure are highly used digital tools by professionals
Note: Draup tracks 750M+ professional profiles and 150M+ Job descriptions annually to gather a comprehensive skills database

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Job Roles across various job families
Cyber Security Cloud Engineering Application Architect
Cloud Security Architect Cloud Consultant Solutions Architect
Security Architect Cloud Engineer Enterprise Architect
Security Manager Cloud Security Engineer Technical Architect
Cloud Security Engineer Cloud Support Engineer Machine Learning Architect
Security Support Engineer Cloud Integration Engineer Network Architect
Security Incident Response Engineer Cloud Migration Specialist Application Architect
Security Engineer Cloud Operations Analyst Systems Architect
Security Operations Engineer
Product Security Engineer
Security Systems Engineer
Data Encryption Specialist
Security Analyst
Compliance Analyst
Job Roles Taxonomy: Draup conducted a comprehensive analysis and classified the COE job roles into following job families
after analyzing their skills and capabilities
Comparative Role Seniority
High Low
Note: Roles listed are not exhaustive. The roles mentioned within job families are indicative of the most common roles at Deloitte and its peer companies
Above taxonomy excludes seniority level prefixes (such as Senior, Lead, Principal, others) of the mentioned unique titles to showcase unique roles
The represented data is derived from DRAUP’s Proprietary Talent Module.Draup has analyzed 750M+ talent profiles to derive the job roles pertaining to the provided job functions and
skillsets

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A Comprehensive Study of LATAM’s Emerging Tech Hub

A Comprehensive Study of LATAM’s Emerging Tech Hub

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