The Google Network overview

An Overview of the Google Adwords Network

Transcript

1. The  Google  Network   The  Google  Network  is  made  up  of   thousands  of  websites  that  display   targeted  Adwords  Ads.  
2. The  Google  Network   The  Google  Network  is  made  up  two   separate  Networks.  
3. The  Google  Network   The  Google  Search  Network   The  Search  Network  includes  Google   Search,  Google  Shopping  and  Google   Maps,  as  well  as  non-­‐Google  Search   Partner  sites  like  AOL.      
4. The  Google  Network   The  Google  Search  Network   Google  owned   (e.g.  Google.com)   Search  Partners   (e.g.  AOL)  
5. The  Google  Network   The  Google  Search  Network   The  Google  Display  Network   Google  owned   (e.g.  Google.com)   Search  Partners   (e.g.  AOL)   The  Display  Network  includes  Google   owned  sites  (like  YouTube  and   Blogger)  and  non-­‐Google  Display   Partner  sites  (like  Netdoctor.co.uk)    
6. The  Google  Network   The  Google  Search  Network   The  Google  Display  Network   Google  owned   (e.g.  Google.com)   Search  Partners   (e.g.  AOL)   Google  owned  (e.g.   YouTube)   Display  Partners   (e.g.   Netdoctor.co.uk)  
7. The  Google  Network   The  Google  Search  Network   The  Google  Display  Network   Google  owned   (e.g.  Google.com)   Search  Partners   (e.g.  AOL)   Google  owned  (e.g.   YouTube)   Display  Partners   (e.g.   Netdoctor.co.uk)   Partner  Sites  =  not  owned  by  Google   but  showing  Google  ads  
8. The  Google  Network   The  Google  Search  Network   The  Google  Display  Network   Google  owned   (e.g.  Google.com)   Search  Partners   (e.g.  AOL)   Google  owned  (e.g.   YouTube)   Display  Partners   (e.g.   Netdoctor.co.uk)   The  Search   Network  can  only   show  text  ads.     The  Display   Network  can   support  all  ad   formats  (e.g.   image  ads)  and   demographic   targeJng.