FairLuck

startup presentation

Transcript

1. The first RNG externalisation company The first RNG externalisation company
2. market - on-line gambling industry - technological platform
3. main companies quality assurance companies jurisdictions associations software providers
4. the problem • player mistrust - 50% of players consider that casino software is unfair and not random • More than a third of them suspect there is a “button” that turns the luck towards the side of the casino
5. consequences of the problem • loss of players • decrease of the amount of bets... ...and the amount of each bet • controversy between players and casinos
6. current situation • in order to demonstrate fair play, the gaming software is subjected to periodic technical audits • operators expose quality seals (issued by audit companies) looking for player confidence • It doesn't reach minimums, in terms of player's confidence. Still players do not believe operators
7. who knows the solution? in fact, the solution is widely known, eCOGRA synthesizes it with the sentence: “it is needed to supply players with facts of fair game, in order to minimize mistrust and disputes“ currently an efficient solution does not exist
8. our solution We have designed a system able We have designed a system able to supply players with facts of fair to supply players with facts of fair game in real time to the player game in real time to the player
9. market snapshot without FairLuck most players resign to play objecting fears and doubts about fairness
10. market snapshot with FairLuck by introducing FairLuck as a piece in the system, the player can receive feedback with evidences of fair game. Mistrust will never be the cause to resign to play
11. FairLuck is the guarantor that supplies facts to the player, in real time, of fair game at all times, FairLuck doesn't know who plays, how much the bet is and what luck makes the player a winner.
12. marketing
13. strategic marketing plan win–win approach customized actions directed to: • 1- operators • 2- software providers • 3- players
14. 1.- on-line gambling operators advantages: • FairLuck creates loyal customers • attracts new clients • increases operator revenue without effort. • saves costs, now wasted on players complaint management.
15. 2.- gaming software providers advantages: • FairLuck is a new feature for their product, which is easy to incorporate and is free. - API and components are available in the most important languages (c++, java, php, flash) • It is a marketing tool that increases their competitiveness.
16. 3.- players advantages: • a new tool is available on their desktop that provides facts of fair game in real time, and guarantees fair play without cheat players will demand it in the same way that they demanded the SSL lock in every e-commerce transaction • the tool and the service are free free and intuitive
17. chain reaction as a consecuence of synergies generated by FairLuck... 1.- operator demands FairLuck to software provider 2.- software provider offers FairLuck to other operators 3.- operators offer FairLuck to players 4.- players demand FairLuck to operators furthermore, FairLuck will be welcome by regulation organisms because it is a supporting instrument of their guidelines
18. opportunity • fast growing market • in optimistic state and open to new concepts and innovations • FairLuck increases revenue and reduces costs • market nich: no competency
19. business plan
20. concepts FairLuck: FairLuck: random numbers provider client client: on-line gaming operator sales unit sales unit: operator affiliation billing billing: monthly, based on transactional volume
21. current status • company legally constituted – spanish S.R.L. • product ready ready to offer to the market: ✔ idea/concept has been patented ✔ support material is ready ✔ technology already developed and running in our servers ✔ clear satisfactors for every company class
22. motto - mission statement • To stablish the “RNG externalization” concept as the fundamental element in the on-line gambling technological platform of the future, with the aim of ensuring a prosperous and healthy gaming industry.
23. objectives – bird eye view • PHASE I: growth growth build up the infrastructure and resources needed to support a growing number of affiliations and keep FairLuck leading on fairness assurance in real time • PHASE II: consolidation consolidation once acquired the most of the market quota, keep our position investing continuously on R+D, optimizing our service with future innovations.
24. PHASE I: growth PHASE I.1: kick off kick off • funding is needed to execute such a marketing plan that conducts to the former software provider enabling and then to the former operator affiliation, in other words, accomplishing our first customer. • gradual sales rise until reaching a critical mass of customers, estimated in 10% of the market, equivalent to 500 small operators approximately
25. PHASE I: growth PHASE I.2: the leader race the leader race • reached critical mass of customers, the behavior of the market changes: – FairLuck is now a recognized brand – Investment is focused on marketing directed to players, to increase pressure to operators from this side – affiliations arise spontaneously, those who is not not affiliated affiliated to FairLuck experiment player loss player loss • the forecast is, within three years, FairLuck will have 50% of market quota, around 2.500 operators, or ~$150M annual turnover
26. PHASE I: main costs during three years costs come mainly from: • marketing operation • telematic infrastructure & hardware • human resources • technical and quality certifications
27. PHASE II: consolidation • continuous investment on R+D to maintain an innovative culture and preserve market leadership • growth and job creation – create a culture in which each employee grows personally and professionally
28. team
29. entrepreneurs carlos mayorga – senior systems engineer marcos mayorga – senior simulation engineer M ULTISKILL
30. live demonstration player