Introduction to Twist for the BEA

Danny's deck presented to Business Executives Association on March 28 2017

Transcript

1. HOW I GOT HERE AND WHAT I DO IN 10 MINUTES 3.28.17
7. CAPABILITIES 1.Marketing 2.Video content creation 3.Facilitation • Joy of Solving • Problem-Solving/Idea Creation Methodology • Full day or half day • Old problems, new solutions
8. Marketing: telling a brand’s story, bringing it to life Develop Strategic Foundation • Brand Positioning • Brand Essence • Brand Manifesto Create Marketing Materials • Marketing Plan • Content Creation Dig in • Immerse in the brand • Develop Insights CAPABILITIES
9. Interviews Experience Data Product Category Positioning Brand Expressions Building Blocks Inputs Tagline Essence Statement Manifesto Marketing Materials Programs & Promotions History CAPABILITIES Marketing: telling a brand’s story, bringing it to life
10. Brief case study: Champlain College
11. The problem: Me Too
13. Champlain College Brand Essence + =
14. CHAMPLAIN COLLEGE MANIFESTO A radically pragmatic education. It’s relevant today, and it’s years ahead of its time. It fuels initiative. It has purpose. It prepares students in a unique way so they’re ready for work, ready for life, ready for anything. Without it you’re running in place. With it you’re sprinting into the future. At Champlain College, students come to us with passion and determination. We teach them what they want to know and help them understand what they need to know. We provide unparalleled support and revel in the partnerships we create. We offer tools to think and to act, and the opportunity to immediately put them to use. For those who are instinctively ambitious, we provide the agility to create a springboard for their ideas. Because learning how to think without knowing what to do is an education half-done. At Champlain, teachers and students stretch. Dreams start coming to life far before the degree is earned. We believe our radically pragmatic education is what makes it all possible. It’s what helps put initiative into practice. We could say we prepare students for the real world, but at Champlain they’re already there. Let us dare to teach them, learn from them, and be them. Let us Dare.
25. Thank you!