I’m a seasoned SEO strategist and manager, leading the SEO strategy at KBC while also driving digital growth through my consultancy, DuneSearch. My focus lies in optimizing web performance and maximizing organic traffic through a combination of technical SEO, content optimization, and data-driven audits.

At KBC, I’m responsible for developing and executing the SEO strategy across key digital channels, collaborating with teams across content, development, and digital marketing. I also guide journey managers to incorporate SEO best practices into their customer journeys.

As the founder of DuneSearch, I provide SEO consulting and training services to businesses of all sizes. I regularly teach SEO best practices and speak at SEO events to help companies optimize their digital presence.

With a background in both finance and digital marketing, I bring a unique blend of expertise to SEO leadership, focusing on delivering growth through strategic and technical SEO initiatives.