Social Media Campaigning and Walk AS One

Transcript

1. SOCIAL MEDIA CAMPAIGNING AND WALK AS ONE
2. WHO AM I? Ricky White President of Walk AS One ricky.white@walkasone.org walkasone.org
3. WHAT AM I GOING TO COVER? Social Media Campaigning ❑ 5 stages of completing a social media campaign ❑ Tips, Tricks, and Tools for increasing your campaign engagement Walk AS One ❑ History ❑ How we help the Ankylosing Spondylitis community ❑ Plans going forward
4. I WEAR LOTS OF HATS… - Stay-at-Home Dad - Author - Business Owner - Community Manager for RealPython.com - Martial Artist - Bonsai Addict - Former Registered Nurse - Ankylosing Spondylitis Patient
5. WHY ME? Community Manager for Real Python - The New Yorker of Python Tutorials - Facebook grown from 11k to 58k page likes with 7500+ impressions per day. - Twitter 31k followers with over 1.4 million impressions per month. - Website receives over 1 million page views per month.
6. SOCIAL MEDIA CAMPAIGNING
7. THE OBVIOUS… SOCIAL MEDIA IS IMPORTANT! Platform Monthly Active Users Facebook 2.2 billion YouTube 1.9 billion Instagram 1 billion Weibo 431 million Twitter 336 million Reddit 330 million Snapchat 60 million
8. WHAT IS AN EFFECTIVE SOCIAL MEDIA CAMPAIGN? PROMOTES YOUR PRODUCT OR SERVICE PROMOTES BRAND AWARENESS HELPS BUILD COMMUNITY
9. SOCIAL MEDIA CAMPAIGNING - DEFINE Be as specific as possible Who What is the CTA? What does success look like? What’s the objective? What Why should they care? And what is the message? Why Where is it happening (online/in-person)? Different platforms need different campaigns! Where Date, Time, Place, Length. When
10. SOCIAL MEDIA CAMPAIGNING - PLAN What content are you going to post? Frequency of promotional posts? Do you have appropriate images/assets? Will you use video? How will you monitor its progress? What will be automated, and what won’t be? What tools will you use?
11. SOCIAL MEDIA CAMPAIGNING - IMPLEMENT Connect on a personal level. Make it about them, not you! Video is becoming more important, especially live video. Mobile first! Make sure you have great UX/UI. Paid advertising?
12. SOCIAL MEDIA CAMPAIGNING - TRACK Hashtags, use correctly! Link shorteners and tracking. Google analytics. Consider platform restrictions. Consider privacy and privacy settings. If you don’t track it then you can’t determine if it was a success.
13. SOCIAL MEDIA CAMPAIGNING - EVALUATE What worked? What didn’t work? Did you meet your idea of success? What was the feedback?
14. SOCIAL MEDIA RESOURCES Research • Google Keyword Planner • KWFinder • Buzzsumo • Surveys Tracking • Google Analytics • Bit.ly • Platform Analytics • Spreadsheets! Automation • Recurpost • Meet Edgar • Hootsuite • Buffer • Zapier • IFTTT (If-this- then-that) License Free Images • Pablo • Canva • Pixabay • Pexels • Librestock • Morguefile • Coverfault
15. ICE BUCKET CHALLENGE - 2014 • $115 million dollars in 8 weeks • $84 million going to research • 200+ research projects • 5 new genes discovered
16. KNOW YOUR LEMONS Reached 116 million people around the world
17. TWO WORDS TO ALWAYS REMEMBER… Trust Story
18. WALK AS ONE & WALK YOUR AS OFF Walk Your AS Off was founded in 2012 - WYASO is an event Walk AS One was founded in late 2015 - Is a registered 501c3 non-profit.
19. WALK AS ONE Mission statement: “Walk AS One mobilizes and motivates a global community to raise awareness and address the challenges of everyone affected by Ankylosing Spondylitis and its family of related diseases.”
20. WALK AS ONE - STRUCTURE All volunteer organization! Ricky White – President Heather Stewart – Secretary Michelle Andrews – Treasurer Christina Lowe Victoria Greenburg Cookie-Cheryl Hopper Adrienne Taren – Medical Advisory Board Member
21. WALK YOUR AS OFF To date we have collected over 2.2 billion steps. But we are only 0.7% of the way to Mars (need 316 billion). 2014 – Set a long-term goal that would take 10 years. What was the goal? => Mars!! 2013 – Aimed for the moon (478 million). We collected 654 million. 2012 – For our first walk we aimed to walk a total of 1 million steps. We collected over 63 million.
22. WHAT DOES THE FUTURE HOLD?
23. QUESTIONS & (HOPEFULLY) ANSWERS…