The Lean Startup Practitioner

Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

Transcript

1. THE LEAN STARTUP Lean Startup Machine Buenos Aires 2012 ERNESTO TAGWERKER Saturday, October 27, 12
2. @etagwerker Saturday, October 27, 12
3. FUNDADOR & CEO Saturday, October 27, 12
4. LEAD DEVELOPER Saturday, October 27, 12
5. Saturday, October 27, 12
6. MEETUP MENSUAL Saturday, October 27, 12
7. Saturday, October 27, 12
8. SUCK MOST STARTUPS Saturday, October 27, 12
9. DINERO DESPERDICIO DE Saturday, October 27, 12
10. TIEMPO DESPERDICIO DE Saturday, October 27, 12
11. MARKET PRODUCT FIT Saturday, October 27, 12
12. “LA MÁQUINA DE HACER CHORIZOS” Saturday, October 27, 12
13. Saturday, October 27, 12
14. MOST STARTUPS Saturday, October 27, 12
15. SUCK MOST STARTUPS Saturday, October 27, 12
16. EJECUCIÓN FOCO EN Saturday, October 27, 12
17. Concepto + Plan de Negocios Desarrollo Alpha/ Beta Test Launch Saturday, October 27, 12
18. Saturday, October 27, 12
19. ERRORES CLÁSICOS Saturday, October 27, 12
20. FEATURITIS Saturday, October 27, 12
21. STEALTH MODE Saturday, October 27, 12
22. HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓN Saturday, October 27, 12
23. BUSINESS PLAN “ E v e r y b o d y h a s a p l a n u n t i l t h e y g e t p u n c h e d i n t h e f a c e .” M E E T S MARKET Saturday, October 27, 12
24. Saturday, October 27, 12
25. Saturday, October 27, 12
26. LEAN THE STARTUP Saturday, October 27, 12
27. Saturday, October 27, 12
28. Saturday, October 27, 12
29. Idea Data Build Measure Learn Code Saturday, October 27, 12
30. DESARROLLO DE PRODUCTO Saturday, October 27, 12
31. DESARROLLO DE CLIENTES Saturday, October 27, 12
32. MARKET PRODUCT FIT Saturday, October 27, 12
33. FOCO EN APRENDIZAJE Saturday, October 27, 12
34. Customer Discovery Customer Validation Customer Creation Company Building STOP STOP STOP DESARROLLO DE CLIENTES Saturday, October 27, 12
35. Idea Data Build Measure Learn X Saturday, October 27, 12
36. Idea Experimento Data Build Measure Learn Saturday, October 27, 12
37. Idea MVP Data Build Measure Learn Saturday, October 27, 12
38. PRODUCTO MÍNIMO VIABLE Saturday, October 27, 12
39. Saturday, October 27, 12
40. ¿CÓMO EMPEZAMOS? Saturday, October 27, 12
41. Saturday, October 27, 12
42. IDEA Saturday, October 27, 12
43. MODELO DE NEGOCIOS Saturday, October 27, 12
44. CANVAS DE MODELO DE NEGOCIOS (OSTERWALDER) Saturday, October 27, 12
45. LEAN CANVAS (ASH MAURYA) Saturday, October 27, 12
46. CONJUNTO DE HIPÓTESIS Saturday, October 27, 12
47. Idea Experimento Data Construye Mide Aprende Saturday, October 27, 12
48. EXPERIMENTO Saturday, October 27, 12
49. HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADO Saturday, October 27, 12
50. “MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA HORA.” Saturday, October 27, 12
51. PROPUESTA DE VALOR CLARA Saturday, October 27, 12
52. BIG Saturday, October 27, 12
53. BIG CALL-TO-ACTION Saturday, October 27, 12
54. Saturday, October 27, 12
55. 10 REGISTRACIONES Saturday, October 27, 12
56. CAMBIO LA LANDING PAGE Saturday, October 27, 12
57. 15 REGISTRACIONES Saturday, October 27, 12
58. 15 < 50 REGISTRACIONES POR HORA Saturday, October 27, 12
59. Customer Discovery Customer Validation STOP Pivoteo Saturday, October 27, 12
60. ✔ Visión constante ✔ Cambio en Modelo de Negocios PIVOTEO Saturday, October 27, 12
61. LEAN CANVAS (ASH MAURYA) Problema Solución Saturday, October 27, 12
62. INSTAGRAM Saturday, October 27, 12
63. ✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo App PIVOTEO Saturday, October 27, 12
64. BUILD. MEASURE. LEARN. Saturday, October 27, 12
65. CONSTRUYE Saturday, October 27, 12
66. ENTREVISTAS Saturday, October 27, 12
67. ✔ ¿Cómo vendés hoy por Internet? ✔ ¿Qué cambiarías? ✔ ¿Cuánto pagarías por un servicio de tiendas online? ENTREVISTAS Saturday, October 27, 12
68. SMOKE TEST Saturday, October 27, 12
69. Saturday, October 27, 12
70. HTTP 500 Saturday, October 27, 12
71. A/B TEST Saturday, October 27, 12
72. Saturday, October 27, 12
73. A/B TEST REPORT Saturday, October 27, 12
74. EL MAGO DE OZ Saturday, October 27, 12
75. Saturday, October 27, 12
76. Saturday, October 27, 12
77. Saturday, October 27, 12
78. MIDE Saturday, October 27, 12
79. Activación Retención Revenue Adquisición Recomendación MÉTRICAS Saturday, October 27, 12
80. MÉTRICAS VANIDOSAS Ejemplos: ✔ Cantidad de tiendas activas ✔ Total de ingresos ✔ Cantidad de pageviews por mes Saturday, October 27, 12
81. MÉTRICAS ÚTILES Ejemplos: ✔ Cantidad de signups por semana ✔ Cantidad de tiendas activadas por semana ✔ Tiempo de uso promedio por día Saturday, October 27, 12
82. ANÁLISIS DE ‘COHORTS’ Grupos de Usuarios Saturday, October 27, 12
83. CONSTRUYE. MIDE. APRENDE. Saturday, October 27, 12
84. EXPERIMENTOS EN VEZ DE PRODUCTOS Saturday, October 27, 12
85. ¡GRACIAS! Saturday, October 27, 12
86. REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://vanity.labnotes.org/ https://github.com/jamesgolick/rollout http://unbounce.com/blog/ http://www.ashmaurya.com/ http://www.usercycle.com http://leancanvas.com http://www.facebook.com/groups/leanstartupbsas http://leanstartupmachine.com/ http://startupweekend.org/ Saturday, October 27, 12