Apps, Your Ministry Needs Them!

In a world where web and mobile apps are proliferating, can your ministry afford not to have them? This is a talk I gave at the Christian Leadership Alliance conference in Orlando, Florida in 2012.

Transcript

1. APPS your organization needs them Etienne de Bruin @etdebruin @monkdev 1
2. How many in the room? -> devs -> product managers -> apps -> none of the above 2
3. About me musolist ekklesia360 cobblestone @etdebruin 3
8. People (heart) Apps 8
9. 2010 1.6 billion 2016 3 billion Internet Connectivity Boston Consulting Group Estimate, Economist Feb 4th 2012 9
10. Asia Europe North America Latin America Africa Middle East Oceania / Australia 0 275 550 825 1100 Internet Connectivity in millions 10
11. Global 5.9 billion Developed 1.4 billion Developing 4.5 billion Mobile Cell Subscriptions mobithinking.com 11
12. mobile phones as % of population Americas Europe Africa Arab States Asia CIS 103 119 53 97 14 74 12
13. Currently there are more desktop internet users in the world than mobile internet users Break it down mobithinking.com 13
14. Should we build web or mobile apps? 14
15. Mobile vs. Desktop mobithinking.com 0 500 1000 1500 2000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Desktop Internet Users Mobile Internet Users 15
16. mobile mobile mobile desktop Internet Adoption Rate desktop desktop 16
17. Should we build iPhone or Android Apps? 17
18. 49% 19% 16% 10% 3% 1% 1% Android iOS Symbian Blackberry Bada Windows Phone Others 2011 Market Share 18
19. Android 244% iOS 96% Annual Growth Blackberry 5% mobithinking.com 19
20. Should we charge for our apps? 20
21. Demand for download mobile apps expected to peak in 2013 Apps Apps Apps mobithinking.com 21
22. Average price of apps rapidly falling 1 in 4 apps never used after downloaded Apps Apps Apps mobithinking.com 22
23. Apps (heart) Devs 23
24. But first... Apps *NEED* Market Research 24
25. How many in the room? -> strategic thinkers -> tactical thinkers -> in between thinkers 25
26. How many in the room? -> strategic thinkers -> tactical thinkers -> in between thinkers ^^^^^ ?????? huh? 26
27. Pragmatic Marketing Framework 27
28. Market Strategy Business Planning Programs Readiness Support http://www.pragmaticmarketing.com/pragmatic-marketing- framework 28
29. Market Strategy Business Planning Programs Readiness Support Market Problems Discover through on site customer / member interviews Validate urgent problems 29
30. Market Strategy Business Planning Programs Readiness Support Win/Loss Understand why recent evaluators of your apps didn’t go with your app or aren’t using your app 30
34. What do apps look like? 34
35. Web Pages Mobile Pages or App C O N T R O L L E R M O D E L Data Base 3rd Parties A P I App Diagram 35
38. “The process of developing an iPhone app is not as hard or as simple as one might think” http://www.makeuseof.com/tag/develop-simple-iphone-app- submit-itunes/ 38
39. Kevin Systrom http://www.businessinsider.com/instagram-founder-kevin-systrom- has-no-formal-programming-training-2012-4 39
42. If you start today, where will you be in: 1 month 6 months 1 year 2 years 42
43. Where do we find the best developers? 43
46. FOOZTRON3000 46
48. Devs (heart) Agile 48
49. Devs (heart) Agile 49
50. Devs (heart) 50
51. $$$$$$ Devs (heart) 51
52. Devs (heart) $$$$$$ $$$$$$ $$$$$$ 52
53. Most developers love: > coding > exactness > efficiency 53
54. Good developers love: > crafting > beauty > DRY > reputation 54
55. GREAT developers love: > teams > vision > influence > teaching 55
56. Agile Manifesto 56
57. Invididuals and Interactions over processes and tools 57
58. Working Software over comprehensive documentation 58
59. Customer Collaboration over contract negotiation 59
60. Responding to Change over following a plan 60
61. Let’s build BibleCloud! Wahoooooo! 61
65. Outsource Contract Employ 65
66. $25/h $75/h $45/h 320 $8,000 $24,000 $14,400 66
67. Don’t forget about: Product Management UI/UX System Architecture <code code code> Maintenance 67
68. $25/h $75/h $45/h 320 $8,000 $24,000 $14,400 + $100/h 30% $9,600/h 68
69. Start next week 69
70. Find developers meetup.com jobs.github.com 70
71. Find API tools programmableweb 71
72. Find app frameworks phonegap appcelerator senchatouch meteor 72
73. E-mail Me! et@monkdev.com 73
74. In hac habitasse platea dictumst. Nam pulvinar, odio sed rhoncus suscipit, sem diam ultrices mauris, eu consequat purus metus eu velit. Proin metus odio, aliquam eget molestie nec. 74