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Building a brand is one of the most important things you can do for your iphone app or apps business. The reason? Just look at the success associated with Angry Birds brand, valued with over $1. 2 billion. It's not the Angry Birds online game that holds the value... the value with the brand. The brand is the explanations why Angry Birds have been able seal entertainment and merchandising specials, launch additional apps in addition to exponentially grow their small business. So how do apps including Angry Birds and Clash with the clans build billion buck brands? Let's take a deeper look.
1 . Super-Targeted-Marketing
Should you were to ask me, elaborate the one thing an app designer needs to do to ensure their app brand is successful, the answer is simply this: Simply. Focus. On. Your. Targeted. Audience.
What makes brands like Nike and Red Hoke so powerful is that they hone in on a specific audience and these people become their own advocates. There is no one-size-fits-all, of course, if you still think that your target audience will be anyone who owns a smart phone then maybe app advertising and marketing isn't your game? I'm just being honest.
2 . Work with Media / Build Media hype
Talking about your app is important. But what's more important employing others to talk about your application. Spreading the word of your app brand is all about getting people to complete the talking for you. I'm not suggesting that you seek the services of a handful of backpackers to spruik your brand outside the local grocery store... What smart marketers do is build a compelling tale around your brand. A story that people will want to share with all their friends, family and/or fellow workers. A great story or part of marketing has the potential to go completely viral.
3. Look Like You're Worth Talking About
A significant thing about building a model is that you need to look specialist. Not like something that's be used up of your parents garage... whether or not it is. This means you need a web page, good sales copy, outstanding graphics congruent with your company, and other potential marketing/branding mediums, i. e. promotional video tutorials, press release, etc . ). The other day I saw a TV commercial for Candy Crush Saga and if that doesn't scream "OFFICIAL" i quickly don't know what does!
4. Possibly be Consistent
Branding is about reliability. Sending out the same message by every single one of your channels. Just about any deviation from this rule makes a discrepancy in the eyes on the consumer. Be consistent in everything from your copy, to the colours of your brand, billet, etc . The rule of thumb is always that given today's economy, an advertising message has to be seen with 7 unique occasions through the same person (on average) he or she will make a purchase. Consistency in your message will ensure that your particular audience see the message plenty of times that they will actually obtain your app.
5. Create a Killer App
It goes without saying that in case your app stinks in that case you're going to have a hard time branding this. Your app needs to be something that people will want to come back to and use again, and all over again. The concept doesn't need to be completely unique, but it does need to have a position of difference that matters. Checking out Hay Day by SuperCell. Here's a game that virtually completely copies every other public game available (DragonVale, Farmville, etc . ) yet it has the point of difference can make it something that your target audience can enjoy and relate to.
Branding isn't very as hard as it is generically mass marketed to the public as, but you have to stick to the methods above and follow through about them RELIGIOUSLY. Success in any venture comes down to consistent perfect steps. And in app branding, oahu is the same deal.
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